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How Social Media Amplifies Content Marketing and SEO

How Social Media Amplifies Content Marketing and SEO | Demand Generation Through Content Marketing | Scoop.it
Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics.
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The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 5, 2014 1:48 PM

These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

Guillaume Decugis's curator insight, November 5, 2014 2:21 PM

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what [url=/u/2007 x-already-notified=1]Marc Rougier[/url]'s been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

Rachael Johnston's curator insight, November 19, 2014 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

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How to share curated content with images to boost engagement

How to share curated content with images to boost engagement | Demand Generation Through Content Marketing | Scoop.it
Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
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5 Steps to Increased Visual Content Engagement

5 Steps to Increased Visual Content Engagement | Demand Generation Through Content Marketing | Scoop.it
Visual content performs better because the average consumer absorbs more of what they see than what they read. While we tend to only remember 20% of what we read, we remember 80% of what we see.
Andrew Federici's insight:

While most of the core content in a blog post is text, it's important to consider turning that text into charts, graphs or other visual medium to further engage the reader.  Many of us merely headline our content with a separate visual hook.

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Online Visibility: Why Content Is Still Your Greatest Asset

Online Visibility: Why Content Is Still Your Greatest Asset | Demand Generation Through Content Marketing | Scoop.it
Increase your online visibility through great content which gets you noticed
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Using Wordpress as an alternative to HubSpot?

Using Wordpress as an alternative to HubSpot? | Demand Generation Through Content Marketing | Scoop.it
Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to Wordpress.
Guillaume Decugis's insight:

Hesitating to pay the full price for HubSpot when Wordpress is essentially free? This article gives an interesting perspective on how you can actually migrate to Wordpress from HubSpot. 


Should you migrate from HubSpot to Wordpress?


A few things are interesting to note:


1. Wordpress is a powerful CMS but doesn't give any guidance or workflow on how to generate demand. If your team knows what they're doing, this can be fine but HubSpot does a lot of hand holding.


2. This article doesn't comment on the demand generation results they obtained post migration. 


3. You can actually use Wordpress as your destination site and HubSpot to drive and coordinate your demand generation efforts by using the HubSpot plugin for Wordpress


The real value of HubSpot is probably not its CMS - though there is definitely one included for those wanting to leverage it. But the way it helps marketers easily build campaigns to generate leads is not something Wordpress will provide so it's all down to how easy you want to make it for your team to generate campaigns.


How to use Wordpress as an alternative to HubSpot?


Of course there are other tools for marketers to build demand other than HubSpot that you can combine with Wordpress:


- Unbounce or LeadPages to create landing pages from templates without coding.


- MailChimp for email and basic marketing automation. 


- and of course Google Analytics for content and funnel analytics.


For a full list, this article gives a very interesting list of free or low cost plugins and tools you can use.


Combining the above (or similar) tools is trickier than using a one-stop shopping solution such as HubSpot but it can provide interesting results. 

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Actionable Trends From HubSpot’s State of Inbound Marketing 2014

Actionable Trends From HubSpot’s State of Inbound Marketing 2014 | Demand Generation Through Content Marketing | Scoop.it
Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with mor…
Andrew Federici's insight:

Inbound marketing still trumps the methods used by both B2B, B2C and non-profits.  Content curation as a part of an overall content marketing strategy can boost results significantly.

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How to Write a Blog Post That Converts: The Definitive Guide

How to Write a Blog Post That Converts: The Definitive Guide | Demand Generation Through Content Marketing | Scoop.it
Struggling with your content? If so, you should take a look at my top-notch and up-to-date guide about how to write a blog post that sells.
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How Content Accelerate Sales Pipelines

How Content Accelerate Sales Pipelines | Demand Generation Through Content Marketing | Scoop.it
Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works.
Guillaume Decugis's insight:

Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted


What content have you published to answer your prospects questions along the way?

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Jeff Domansky's curator insight, November 2, 2014 8:44 AM

I'm a believer! Content matters hugely.

Don Sturgill's curator insight, November 2, 2014 2:30 PM

Concise, helpful information.

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The Purchasing Behavior of B2B Buyers

The Purchasing Behavior of B2B Buyers | Demand Generation Through Content Marketing | Scoop.it
Customer Behavior - More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.
Andrew Federici's insight:

B2B buyer behavior seems to be more and more about "self service" research and purchasing versus talking directly to a sales representative.  3rd party websites also seem to still play an important role.

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Blueonda's curator insight, October 24, 2014 3:07 PM

The world of buying and selling has definitely changed. Buyers have more control and more options, while sellers need to adapt and become knowledge sharers.

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Demand Generation Through Content Marketing | Scoop.it
Landing Pages for Content Marketing
Guillaume Decugis's insight:

This infographic does a good job at describing 5 basic types of landing pages you might consider for your content strategy. 


Landing pages are a powerful way to generate leads because:


1. They help segment your audience by aligning it with a specific message. For example, we drive our own audience interested specifically in using content curation for Wordpress to this page which also receives search traffic.


2. They create opportunities for conversion by gating content such as white papers


3. They are longer lasting than blog posts or social content. They're good for evergreen messages. 


4. They're flexible: easy to rework, A/B test and adjust over time, particularly with tools such as Unbounce


We'll probably create a longer piece to share our own experience using landing pages so please don't hesitate to share your own experience with us in the comments. 

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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

Scooped by Ally Greer
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5 Tools to Help You Earn a Bigger Content Marketing Budget in 2015

5 Tools to Help You Earn a Bigger Content Marketing Budget in 2015 | Demand Generation Through Content Marketing | Scoop.it
If you’re looking to expand your content marketing efforts in 2015 (and you should be), you’ll have to justify the resources needed to be successful. We show you how.
Ally Greer's insight:

As CMI’s 2015 B2B Content Marketing Benchmarks, Budgets, and Trends report found, 70% of B2B marketers are already creating more content than they did last year.


As the beginning of the end of 2014 approaches, it's time to think about those budgets for the upcoming year. If you're looking for some great content marketing tools, this list is very helpful. I personally love Buzz Sumo as it helps tell which content is working well with your audience, along with Atomic Reach.


Of course, I couldn't not add Scoop.it to the list! Whether you're an SMB looking for content for your website or social media pages or a large enterprise looking to organize the information sharing process and create employee advocates, get a demo of Scoop.it today. 

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Jeff Domansky's curator insight, November 2, 2014 8:41 AM

5 social media tools that matter.

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8 Content Marketing Trends for B2B

8 Content Marketing Trends for B2B | Demand Generation Through Content Marketing | Scoop.it
Discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
Andrew Federici's insight:

Not surprisingly, per a recent survey by the Content Marketing Institute, "producing enough content" is the #1 challenge for B2B content marketers, even above producing quality content.  Scoop.it helps businesses leverage content curation to increase output and compliment the creation of content.

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Content Marketing Minds: Top 7 Reasons Content Marketers Fail

Content Marketing Minds: Top 7 Reasons Content Marketers Fail | Demand Generation Through Content Marketing | Scoop.it
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
Andrew Federici's insight:

Great article based on Forrester data--the part that's most interesting to me is that one year of well planned out content creation can cost $30,000.  However with content curation, that number could be cut in half (depending of course on the split of curation and creation you deploy).  Scoop.it's platform helps companies achieve just this--a curation solution that increasing output to compliment creation.

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The Marketing Automation Tools Your Company Needs To Be Using

The Marketing Automation Tools Your Company Needs To Be Using | Demand Generation Through Content Marketing | Scoop.it

Marketing automation isn’t just a buzzword – it’s a big deal for businesses. In fact, companies that use marketing automation to nurture leads see a 451% increase in qualified leads and 53% higher conversion rates on average. And considering that automating your marketing activities generally decreases the amount of time and effort they take, they’re a win-win solution for proactive entrepreneurs.

Ready to add marketing automation software to your business’s arsenal? There are plenty of different tools out there that you can use, but here are 22 options – broken down by category – to help get you started:


Via Guillaume Decugis
Andrew Federici's insight:

Great to see Scoop.it (again) in Forbes Magazine among the leading content marketing solutions in the world.  Scoop.it pioneered lean content marketing by curation and now counts among its thousands of business customers some of the largest Fortune 500 companies.

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Guillaume Decugis's curator insight, March 18, 12:31 PM

One of the low-hanging fruit decision you can make to generate marketing ROI is to invest in the right tools that will save you time and enable you to do more. 


Sujan Patel curated the best marketing automation tools on the market. From CMS to Landing Pages to Content, Social Media and CRM: a great compilation to get Marketing ROI. 


We're honored to be among that list. 

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Content Marketing Best Practices for Business Focused Brands

Content Marketing Best Practices for Business Focused Brands | Demand Generation Through Content Marketing | Scoop.it
Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous: "I know it when I see it."

In today's competitive environment a business focused brand ...
Andrew Federici's insight:

Some good tips for content marketers and glad to see credit given to maintaining a content calendar, one of the best features of Scoop.it's new Content Director solution.  Business.Scoop.it.

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5 Ways to Get 10x More Retweets on Twitter

5 Ways to Get 10x More Retweets on Twitter | Demand Generation Through Content Marketing | Scoop.it
More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement. I found some commonalities among my most popular posts.
Andrew Federici's insight:

Some helpful hints to improve your Twitter performance.

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13 Supremely Actionable Lead Generation Tactics for Content Marketers

13 Supremely Actionable Lead Generation Tactics for Content Marketers | Demand Generation Through Content Marketing | Scoop.it

"This step by step tutorial walks you through 13 lead generation tactics content marketers can use to optimize their website, attract leads, and capture..."

Andrew Federici's insight:

A very detailed "handbook" on how to generate leads--some very practical advise, which may be obvious to some and not so obvious to others.  Worth a read to check the boxes or learn something new. It's long but informative. TLBWR (Too long but worth reading:)

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2 Main Ideas To Generate Leads With Your Company's Blog

2 Main Ideas To Generate Leads With Your Company's Blog | Demand Generation Through Content Marketing | Scoop.it
It would be a pity to use the blog only to drive traffic to the website because it allows you to do much more.
Guillaume Decugis's insight:

With a little optimization, your blog can also generate new business for your company. The article on Jeff Bulas' blog by Elena Dobre gives details on how to optimize for that but the graph above is the main idea: enrich your blog's content and add CTA's that drive to landing pages where your visitors will convert into leads. 


Enriching your blog's content is fundamental: without content, you won't see traffic develop in today's SEO and social media world. To do that, guest contributions are great but content curation is typically easier to implement and can help you bootstrap your blog and scale its content.


For CTA's, I would recommend on adding 2 types:


- First, offer your readers to become subscribers which will enable you to nurture them. This is your top of the funnel: customers interested in your content but not sure they're ready to buy yet.


- Second, add CTA's that drive to landing pages that highlight your product in the context of the readers' questions and offer demos or call backs. This is your bottom of the funnel: customers now ready to engage because they've already been educated by your content.

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How to Prepare Employee Advocates for Social Selling Success

How to Prepare Employee Advocates for Social Selling Success | Demand Generation Through Content Marketing | Scoop.it
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success.
Andrew Federici's insight:

Great proof points from a webinar on the power of social selling and brand advocacy.  Have you engaged with social selling yet?  If so, how has it helped you in your demand generation efforts?  

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An advice on domain registration this 2014 -

An advice on domain registration this 2014 - | Demand Generation Through Content Marketing | Scoop.it
The internet is a powerful medium for marketing and business. We should be careful on how we handle our online transactions.
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7 Experts Share How They Make Marketing & Sales Collaboration More Effective

7 Experts Share How They Make Marketing & Sales Collaboration More Effective | Demand Generation Through Content Marketing | Scoop.it
Seven experts share their advice on how to improve sales and marketing collaboration.
Andrew Federici's insight:

Some great nuggets here about collaboration between sales and marketing--my favorite is that marketing should listen to sales calls so they know the audience--and can use the right language to better target them.

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5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud

5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud | Demand Generation Through Content Marketing | Scoop.it
Andrew Federici's insight:

Some of the takeaways here have been heard before, but the need for connected software is one that's important as marketing solutions proliferate and fragment.  

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2015 B2B Content Marketing Benchmarks, Budgets, and Trends

2015 B2B Content Marketing Benchmarks, Budgets, and Trends | Demand Generation Through Content Marketing | Scoop.it
Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
Andrew Federici's insight:

A useful presentation on content marketing best practices from the Content Marketing Institute.  Developing a strategy and sticking to it are of course paramount but few actually do this.  There's also data on which online channels are most used and are most effective.

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6 Top Landing Page Plugins For WordPress To Skyrocket Conversions

6 Top Landing Page Plugins For WordPress To Skyrocket Conversions | Demand Generation Through Content Marketing | Scoop.it
 Use these powerful WordPress plugins to create high converting landing pages, sales pages and more. Build your list faster and sell more products.
Ally Greer's insight:

Testing & optimizing landing pages is an integral part of a demand/lead generation strategy. If your'e using a WordPress site, check these out!

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How to Generate Leads Without Spending a Dime: The Case for Guest Blogging

How to Generate Leads Without Spending a Dime: The Case for Guest Blogging | Demand Generation Through Content Marketing | Scoop.it
Guest blogging is free in terms of cash, and if you’re a practiced blogger then the time investment won’t be extensive either.
Guillaume Decugis's insight:

While guest blogging is dead as an SEO practice, it is still a powerful way to build a community, scale up content for your blog or - as described in this post and when considering your own content - get additional distribution... and leads.


Now for this to work, the way you approach bloggers or media sites is key as explained in that post from the Online Marketing Institute. 

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