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Scooped by Guillaume Decugis
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10 Tips for Using Slideshare for Lead Generation

The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy. No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers. 

Guillaume Decugis's insight:

Short but good roundup on how to leverage Slideshare, the long-tail visual content platform of choice for professionals - and therefore B2B marketers.

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Olivier Milo's curator insight, March 10, 7:16 PM

Nice reminder of how to use Slideshare to improve your digital footprint!

Demand Generation Through Content Marketing
Generating leads for the Enterprise through publishing by curation
Curated by Scoop.it

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Rescooped by Andrew Federici from Content Marketing, Curation, Social Media & SEO
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The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 5, 1:48 PM

These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

Guillaume Decugis's curator insight, November 5, 2:21 PM

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what [url=/u/2007 x-already-notified=1]Marc Rougier[/url]'s been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

Rachael Johnston's curator insight, November 19, 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

Suggested by Josue Valles
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How to Write a Blog Post That Converts: The Definitive Guide

How to Write a Blog Post That Converts: The Definitive Guide | Demand Generation Through Content Marketing | Scoop.it
Struggling with your content? If so, you should take a look at my top-notch and up-to-date guide about how to write a blog post that sells.
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Scooped by Guillaume Decugis
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How Content Accelerate Sales Pipelines

How Content Accelerate Sales Pipelines | Demand Generation Through Content Marketing | Scoop.it
Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works.
Guillaume Decugis's insight:

Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted


What content have you published to answer your prospects questions along the way?

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Jeff Domansky's curator insight, November 2, 8:44 AM

I'm a believer! Content matters hugely.

Don Sturgill's curator insight, November 2, 2:30 PM

Concise, helpful information.

Scooped by Andrew Federici
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The Purchasing Behavior of B2B Buyers

The Purchasing Behavior of B2B Buyers | Demand Generation Through Content Marketing | Scoop.it
Customer Behavior - More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.
Andrew Federici's insight:

B2B buyer behavior seems to be more and more about "self service" research and purchasing versus talking directly to a sales representative.  3rd party websites also seem to still play an important role.

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Blueonda's curator insight, October 24, 3:07 PM

The world of buying and selling has definitely changed. Buyers have more control and more options, while sellers need to adapt and become knowledge sharers.

Scooped by Guillaume Decugis
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Demand Generation Through Content Marketing | Scoop.it
Landing Pages for Content Marketing
Guillaume Decugis's insight:

This infographic does a good job at describing 5 basic types of landing pages you might consider for your content strategy. 


Landing pages are a powerful way to generate leads because:


1. They help segment your audience by aligning it with a specific message. For example, we drive our own audience interested specifically in using content curation for Wordpress to this page which also receives search traffic.


2. They create opportunities for conversion by gating content such as white papers


3. They are longer lasting than blog posts or social content. They're good for evergreen messages. 


4. They're flexible: easy to rework, A/B test and adjust over time, particularly with tools such as Unbounce


We'll probably create a longer piece to share our own experience using landing pages so please don't hesitate to share your own experience with us in the comments. 

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ManufacturingStories's curator insight, November 3, 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Benjamin Labarthe-Piol's curator insight, November 3, 12:41 PM

Critical topic

Scooped by Ally Greer
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5 Tools to Help You Earn a Bigger Content Marketing Budget in 2015

5 Tools to Help You Earn a Bigger Content Marketing Budget in 2015 | Demand Generation Through Content Marketing | Scoop.it
If you’re looking to expand your content marketing efforts in 2015 (and you should be), you’ll have to justify the resources needed to be successful. We show you how.
Ally Greer's insight:

As CMI’s 2015 B2B Content Marketing Benchmarks, Budgets, and Trends report found, 70% of B2B marketers are already creating more content than they did last year.


As the beginning of the end of 2014 approaches, it's time to think about those budgets for the upcoming year. If you're looking for some great content marketing tools, this list is very helpful. I personally love Buzz Sumo as it helps tell which content is working well with your audience, along with Atomic Reach.


Of course, I couldn't not add Scoop.it to the list! Whether you're an SMB looking for content for your website or social media pages or a large enterprise looking to organize the information sharing process and create employee advocates, get a demo of Scoop.it today. 

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Jeff Domansky's curator insight, November 2, 8:41 AM

5 social media tools that matter.

Scooped by Andrew Federici
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8 Content Marketing Trends for B2B

8 Content Marketing Trends for B2B | Demand Generation Through Content Marketing | Scoop.it
Discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
Andrew Federici's insight:

Not surprisingly, per a recent survey by the Content Marketing Institute, "producing enough content" is the #1 challenge for B2B content marketers, even above producing quality content.  Scoop.it helps businesses leverage content curation to increase output and compliment the creation of content.

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Scooped by Andrew Federici
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Content Marketing Minds: Top 7 Reasons Content Marketers Fail

Content Marketing Minds: Top 7 Reasons Content Marketers Fail | Demand Generation Through Content Marketing | Scoop.it
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
Andrew Federici's insight:

Great article based on Forrester data--the part that's most interesting to me is that one year of well planned out content creation can cost $30,000.  However with content curation, that number could be cut in half (depending of course on the split of curation and creation you deploy).  Scoop.it's platform helps companies achieve just this--a curation solution that increasing output to compliment creation.

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Rescooped by Ally Greer from Public Relations & Social Media Insight
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5 Ways You Can Add Social Proof to Your Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages | Demand Generation Through Content Marketing | Scoop.it
Social proof can be a powerful tool for converting visitors to your landing page. Learn some ways to add social proof to your landing pages.

Via Jeff Domansky
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Jeff Domansky's curator insight, September 16, 11:10 PM

Do you know the definition of social proof? Find out more and get some tips on how to use it to your advantage.

Scooped by Andrew Federici
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Twitter Vs. Facebook: Which One Is Better for Promoting Your Brand?

Twitter Vs. Facebook: Which One Is Better for Promoting Your Brand? | Demand Generation Through Content Marketing | Scoop.it
Facebook has been traditionally ahead in content marketing promotion and it’s still a great influence on many audiences’ purchase decisions, but nowadays it’s slowly heading backwards.
Andrew Federici's insight:

Some worthwhile points on Twitter's beta "promoted video" feature, which operates on a cost-per-view basis.

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Scooped by Ally Greer
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How to Use the Power of Storytelling in Sales - Invenio Solutions

How to Use the Power of Storytelling in Sales - Invenio Solutions | Demand Generation Through Content Marketing | Scoop.it
In sales, you repeat a formula and that formula is comprised of many facets. These facets include a number of the ‘usual suspects’ like: An introduction or pitch A value proposition A series of qualifying questions to evaluate pain Salespeople …
Ally Greer's insight:

Parts of a good story:


1. Plot = Product/Service, and how it applies

2. Character = Your prospect, and similarities with other prospects

3. Conflict = A struggle between 2 entities; the more interesting the conflict, the more intense the conflict – the better. This is where latent and realized pain is found.

4. Theme = Motivating factor(s), for example – the return on investment.

5. Setting = Context and situational fluency.

(from article)

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Scooped by Ally Greer
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The 5 Techniques to Increase Your Conversion Rate

The 5 Techniques to Increase Your Conversion Rate | Demand Generation Through Content Marketing | Scoop.it
Insider tips on how to increase conversion rate by more than double in only 60 days.
Ally Greer's insight:

Great tips in here on how to collect more contacts and leads from your content marketing (specifically your blog).


The overarching theme and most important takeaway is this: make sure your forms and popups are "laser targeted" at your audience and you're offering them something of value that is directly related to the content that they're consuming.

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Scooped by Ally Greer
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An Introduction to Frameworks

An Introduction to Frameworks | Demand Generation Through Content Marketing | Scoop.it
Ally Greer's insight:

Nothing new or revolutionary here, but this document is a great list I came across while researching marketing and case study frameworks for some B2B content marketing efforts.


Ideologies like Porter's Five Forces and the 4 P's are taught in formal marketing education programs - I've studied all of them as a part of my marketing degree! - and I think that it's important that modern marketers don't forget about them.


Think of this as your cheat sheet for some of the most basic and useful frameworks in marketing and business, and use it for inspiration for your next case study or B2B marketing content.


Included:

Porter's Five Forces

The Three C's

The Four P's

SWOT Analysis

...and more!

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Scooped by Andrew Federici
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How to Prepare Employee Advocates for Social Selling Success

How to Prepare Employee Advocates for Social Selling Success | Demand Generation Through Content Marketing | Scoop.it
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success.
Andrew Federici's insight:

Great proof points from a webinar on the power of social selling and brand advocacy.  Have you engaged with social selling yet?  If so, how has it helped you in your demand generation efforts?  

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Suggested by Lorie NG
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An advice on domain registration this 2014 -

An advice on domain registration this 2014 - | Demand Generation Through Content Marketing | Scoop.it
The internet is a powerful medium for marketing and business. We should be careful on how we handle our online transactions.
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Scooped by Andrew Federici
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7 Experts Share How They Make Marketing & Sales Collaboration More Effective

7 Experts Share How They Make Marketing & Sales Collaboration More Effective | Demand Generation Through Content Marketing | Scoop.it
Seven experts share their advice on how to improve sales and marketing collaboration.
Andrew Federici's insight:

Some great nuggets here about collaboration between sales and marketing--my favorite is that marketing should listen to sales calls so they know the audience--and can use the right language to better target them.

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Scooped by Andrew Federici
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5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud

5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud | Demand Generation Through Content Marketing | Scoop.it
Andrew Federici's insight:

Some of the takeaways here have been heard before, but the need for connected software is one that's important as marketing solutions proliferate and fragment.  

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Scooped by Andrew Federici
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2015 B2B Content Marketing Benchmarks, Budgets, and Trends

2015 B2B Content Marketing Benchmarks, Budgets, and Trends | Demand Generation Through Content Marketing | Scoop.it
Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
Andrew Federici's insight:

A useful presentation on content marketing best practices from the Content Marketing Institute.  Developing a strategy and sticking to it are of course paramount but few actually do this.  There's also data on which online channels are most used and are most effective.

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Scooped by Ally Greer
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6 Top Landing Page Plugins For WordPress To Skyrocket Conversions

6 Top Landing Page Plugins For WordPress To Skyrocket Conversions | Demand Generation Through Content Marketing | Scoop.it
 Use these powerful WordPress plugins to create high converting landing pages, sales pages and more. Build your list faster and sell more products.
Ally Greer's insight:

Testing & optimizing landing pages is an integral part of a demand/lead generation strategy. If your'e using a WordPress site, check these out!

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Scooped by Guillaume Decugis
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How to Generate Leads Without Spending a Dime: The Case for Guest Blogging

How to Generate Leads Without Spending a Dime: The Case for Guest Blogging | Demand Generation Through Content Marketing | Scoop.it
Guest blogging is free in terms of cash, and if you’re a practiced blogger then the time investment won’t be extensive either.
Guillaume Decugis's insight:

While guest blogging is dead as an SEO practice, it is still a powerful way to build a community, scale up content for your blog or - as described in this post and when considering your own content - get additional distribution... and leads.


Now for this to work, the way you approach bloggers or media sites is key as explained in that post from the Online Marketing Institute. 

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Rescooped by Andrew Federici from Curation & The Future of Publishing
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If you still think curation doesn't add value, watch this music video

This guy created a remix of 23 music videos from YouTube to create awesomeness.


Via Guillaume Decugis
Andrew Federici's insight:

Great example of how content curation is changing the world.

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Guillaume Decugis's curator insight, September 18, 8:11 PM

Ever since we started working on content curation, we've had this question: is content curation adding value? Is it stealing? Is it repeating like a parrot?


And ever since we started, we've seen more and more examples of how the remix culture is becoming a massive trend. 


Just like good DJ's, good content curators are creating something new out of the existing by not only aggregating but giving new meaning to content. 


This video made me speechless. Isn't it amazing?

Barbara Vermaas's curator insight, September 19, 4:45 AM

Een creatieve manier van content curation!

Suggested by Camilla Hallstrom
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Demand Generation Through Content Marketing | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

Andrew Federici's insight:

Some really great examples of well produced YouTube videos and tips on making them compelling.  This is really worth the read / view.

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Francis Jette's curator insight, September 20, 10:42 AM

Content marketing!

JOSE ANTONIO DIAZ DIAZ's curator insight, September 22, 4:19 PM

agregar su visión ...

Scooped by Andrew Federici
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Outbound Marketing the Inbound Way

Outbound Marketing the Inbound Way | Demand Generation Through Content Marketing | Scoop.it
Many companies fail to understand that inbound and outbound tactics can coexist under a single integrated strategy. Here are four ways you can leverage inbound methodology to improve existing outbound marketing initiatives.
Andrew Federici's insight:

Some good points here about how to optimize your inbound strategy.  #2 is promoting content, which lets you target prospects at various stages of the buying cycle.  Curation tools like Scoop.it can help you do just that--publish great content to attract more leads. To learn more explore Enterprise.scoop.it.

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Eric Webb | Marketing Executives Network Group's curator insight, September 11, 7:14 AM

No marketing tactic is an island on its own.

Scooped by Andrew Federici
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5 Social Media Tips for Business Owners

5 Social Media Tips for Business Owners | Demand Generation Through Content Marketing | Scoop.it
While social media has been around for a couple of years, many business owners are still not using it to its maximum potential.
Andrew Federici's insight:

While some of Paisley's points may be obvious to some, as she comments, many small businesses are not yet taking advantage of all that social media has to offer.  It's worth revisiting some of the basic strategies to start reaping benefits from this marketing channel.

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Scooped by Ally Greer
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Business Frameworks for Case Interviews

This is a business frameworks presentation, it is particularly useful for solving case interviews.
Ally Greer's insight:

Three more great frameworks for case interviews, which always make great B2B marketing content.

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