.The most successful organizations not only share information, but have a culture that encourages this making it unnecessary to even think about an action, instead it is just organic. These organizations have all its people acting as one, which make them very tough competitors. Any useful information that comes in at any level, is immediately shared with the appropriate area inside the company. Not because of policy, but rather it’s making the company better and there will be feedback on the results of every piece of data coming into the system. In this type of organization, the sales team not only shares competitor information with CI or strategy, but they know what information is relevant, why it’s relevant and how to take a small clue and get just a little more information.
Via Bonnie Hohhof, Alexis Assimacopoulos, Mark E. Deschaine, PhD