Marketing
Follow
Find
5 views | +0 today
 
Rescooped by Mark Lewis from iPads in Education
onto Marketing
Scoop.it!

Seven Free Science Apps for iPads - iPad Apps for Schools

Seven Free Science Apps for iPads - iPad Apps for Schools | Marketing | Scoop.it

"I’m preparing to do a virtual presentation for a small district next month. My hosts asked for a list of some science apps that their middle school and high school students can use. This is part of the list that has free apps."


Via John Evans
Mark Lewis's insight:

Got to start teaching the sciences at an early age!  I'm going to check these out.

more...
John Rudkin's curator insight, October 19, 2013 10:37 AM

Wonderful selection of science Apps here.... and all FREE

FutureITouch's curator insight, December 1, 2013 10:27 PM

www.iclothproducts.com

Your new post is loading...
Your new post is loading...
Rescooped by Mark Lewis from Public Relations & Social Media Insight
Scoop.it!

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | Marketing | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).

 

The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky
more...
Orlando Delgado's curator insight, June 23, 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 24, 2:53 AM

Like & Comment..... :)

Rescooped by Mark Lewis from Public Relations & Social Media Insight
Scoop.it!

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Marketing | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
more...
Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

Rescooped by Mark Lewis from Public Relations & Social Media Insight
Scoop.it!

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact | Marketing | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Martin (Marty) Smith's curator insight, November 25, 2013 12:07 PM

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

Rescooped by Mark Lewis from Curation & The Future of Publishing
Scoop.it!

Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Via Guillaume Decugis
more...
John Thomas's curator insight, February 9, 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 12:47 PM

Curaduría de contenidos.

Investors Europe Stock Brokers's curator insight, September 1, 2:05 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

Rescooped by Mark Lewis from Marketing
Scoop.it!

Seven Free Science Apps for iPads - iPad Apps for Schools

Seven Free Science Apps for iPads - iPad Apps for Schools | Marketing | Scoop.it

"I’m preparing to do a virtual presentation for a small district next month. My hosts asked for a list of some science apps that their middle school and high school students can use. This is part of the list that has free apps."


Via John Evans, Mark Lewis
more...
Mark Lewis's curator insight, October 18, 2013 1:20 PM

Got to start teaching the sciences at an early age!  I'm going to check these out.

John Rudkin's curator insight, October 19, 2013 10:37 AM

Wonderful selection of science Apps here.... and all FREE

FutureITouch's curator insight, December 1, 2013 10:27 PM

www.iclothproducts.com

Scooped by Mark Lewis
Scoop.it!

What Drives Online vs. Offline Word of Mouth: Major Differences Revealed in New Academic Study

What Drives Online vs. Offline Word of Mouth: Major Differences Revealed in New Academic Study | Marketing | Scoop.it
A new academic study provides the most comprehensive analysis ever undertaken of the consumer motivations and brand characteristics that lead people to talk online and offline reveals significant differences between the two.
more...
No comment yet.
Rescooped by Mark Lewis from Public Relations & Social Media Insight
Scoop.it!

Why Influencer Marketing Will Grow In 2014 -

Why Influencer Marketing Will Grow In 2014 - | Marketing | Scoop.it

In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.According to InNetwork around $240m is spent in North America each year on influencer marketing. This is a figure we can expect to grow in 2014, partly because there is so little trust in advertising, but primarily because people trust people.

 

Surveys have consistently shown a low a level of trust in marketing such as advertisements, with some surveys finding up to 75% people do not believe advertisements. This is in marked contrast to recommendations from other people. The 2011 Neilson survey asked people what sources of information were most relevant to them when seeking information about products and services. The response was overwhelmingly recommendations from people. Over 90% of people felt that recommendations from friends were highly or somewhat relevant to them and 75% felt that consumer opinions posted online were were highly or somewhat relevant to them. This compared to ads on social networks being down at 36%....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 22, 2013 10:34 AM

Here's lock influencer marketing. Recommended reading.  9/10

Rescooped by Mark Lewis from iGeneration - 21st Century Education
Scoop.it!

Creative Commons 4.0 Is now Available for Everybody to Use

Creative Commons 4.0 Is now Available for Everybody to Use | Marketing | Scoop.it

Via Tom D'Amico (@TDOttawa)
more...
Petra Pollum's curator insight, December 23, 2013 5:09 PM
Creative Commons 4.0 Is now Available for Everybody to Use
Viljenka Savli's curator insight, December 24, 2013 2:39 AM

an important moove on for education

Dean Mantz's curator insight, December 24, 2013 9:47 AM

It is nice to see the updates being done to Creative Commons.  Thanks to @Tom D'Amico (@TDOttawa)  for sharing this post on his scoop.it page. 

Rescooped by Mark Lewis from Digital & Social Marketing
Scoop.it!

In A Huge U-Turn, Facebook Is Letting Google Get A Glimpse Of Its Ad Business

In A Huge U-Turn, Facebook Is Letting Google Get A Glimpse Of Its Ad Business | Marketing | Scoop.it
Facebook and Google have announced that Google's demand-side platform, DoubleClick Bid Manager, will be accepted as a bidder on Facebook's ad exchange, FBX.
Via Baochi
Mark Lewis's insight:
Wow, this is big for both companies. The article makes it seem like Google gets most of the benefit but I think that this continues to build Facebook's ad revenue portfolio.
more...
No comment yet.
Rescooped by Mark Lewis from Podcasts
Scoop.it!

The 15 Best Technology Podcasts for 2013 - HostDime Blog

The 15 Best Technology Podcasts for 2013 - HostDime Blog | Marketing | Scoop.it
HostDime has compiled a mega list of 15 consistently updated technology podcasts that you should be listening to right now.

Via Ileane Smith
Mark Lewis's insight:

I love to keep current by listening to podcasts when I can.  These are a few worth checking out.

more...
Ileane Smith's curator insight, October 18, 2013 3:40 AM

A few of my favorites are here starting with #7 Empire Flippers (formerly AdSense Flippers) #10 WordPress plugins A to Z

Rescooped by Mark Lewis from iPads in Education
Scoop.it!

Seven Free Science Apps for iPads - iPad Apps for Schools

Seven Free Science Apps for iPads - iPad Apps for Schools | Marketing | Scoop.it

"I’m preparing to do a virtual presentation for a small district next month. My hosts asked for a list of some science apps that their middle school and high school students can use. This is part of the list that has free apps."


Via John Evans
Mark Lewis's insight:

Got to start teaching the sciences at an early age!  I'm going to check these out.

more...
John Rudkin's curator insight, October 19, 2013 10:37 AM

Wonderful selection of science Apps here.... and all FREE

FutureITouch's curator insight, December 1, 2013 10:27 PM

www.iclothproducts.com

Rescooped by Mark Lewis from K-12 School Libraries
Scoop.it!

Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B

Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B | Marketing | Scoop.it
“ Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures out today from Publicis-owned ad agency...”
Via Susan Grigsby @sksgrigsby
more...
No comment yet.