Demand Gen
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Online Lead Generation: Use Lead Nurturing to Convert More Sales Leads

Online Lead Generation: Use Lead Nurturing to Convert More Sales Leads | Demand Gen | Scoop.it
Online lead generation alone can be a challenge for many businesses. But once the lead enters the database, that's only the beginning.
Nicole Amsler's insight:

Perfect explanation of lead nurturing and the sales funnel. Lead in the sales funnel have different needs and understanding that is crucial to a successful lead gen strategy.

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Cindy Kelly's comment, June 5, 2013 9:13 AM
Thanks Nicole! Glad you enjoyed.
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Building A Better Demand Gen Organization: Putting Process Before People

Building A Better Demand Gen Organization: Putting Process Before People | Demand Gen | Scoop.it
There's a growing awareness that strategic demand generation requires evolution of people, processes, content and technology – not merely marketing automation technology.
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Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation

Nicole Amsler's insight:

I'm not surprised by this data. 

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