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Best In-Game Advertising? New deltaDNA Report Says There’s ‘Widespread Uncertainty’ - Mobile Advertising News & Information | MobileAdvertisingWatch.com

Best In-Game Advertising? New deltaDNA Report Says There’s ‘Widespread Uncertainty’ - Mobile Advertising News & Information | MobileAdvertisingWatch.com | deltaDNA | Scoop.it
What’s happening with in-game advertising efforts? The first thing to know is this: more than a few developers are leaving cash on
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Study: The State Of In-Game Advertising

Study: The State Of In-Game Advertising | deltaDNA | Scoop.it
In-game advertisements. Those who play free mobile titles have come to expect them, but publishers seem to adopt the practice reluctantly.
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For Free-to-Play Mobile Games, Finding a Balance with Ads - eMarketer

For Free-to-Play Mobile Games, Finding a Balance with Ads - eMarketer | deltaDNA | Scoop.it
Some respondents were concerned about a drop in ad fill rate
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DeltaDNA study shows mobile game makers don’t know how to handle in-game ads

DeltaDNA study shows mobile game makers don’t know how to handle in-game ads | deltaDNA | Scoop.it
Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey by mobile game marketing firm DeltaDNA.
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How first session length impacts gamer performance in F2P

How first session length impacts gamer performance in F2P | deltaDNA | Scoop.it
One of the core challenges of free-to-play (F2P) is how to on-board and engage players as quickly and easily as possible to ensure they will stick around.
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Sponsored Article: Connecting analytics to the boardroom

Sponsored Article: Connecting analytics to the boardroom | deltaDNA | Scoop.it
DeltaDNA on putting data science at the heart of game development
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Is VR a leap back in time for the games industry?

Is VR a leap back in time for the games industry? | deltaDNA | Scoop.it
When we look back through the annals of time, there, etched in the history books will be "2016: The year of VR." And what a year it's been. We’ve already..
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The 2016 TIGA Games Industry Awards Finalists Revealed

TIGA, has today announced the list of finalists for the TIGA Games Industry Awards, ahead of the ceremony at Christ Church Spitalfields, a beautiful Hawksmoor church in London's bustling East End, on the evening of November 10 th 2016. The 2016 TIGA Games Industry Awards are supported by some of the leading lights of the video games industry: 

Platinum Sponsor: Amazon Appstore. Gold Sponsors: Ashridge Executive Education, Mobius Ai, Playground Games, Sumo Digital. 

Silver Sponsors: Aardvark Swift, Abertay University, Amiqus, AQA, DeltaDNA, Epic Games, Grads In Games, Radiant Worlds, Space Ape Games, S-Tech Insurance, Stevens & Bolton LLP, Supermassive Games, Universally Speaking, University of Portsmouth, Weightmans LLP. 

Bronze Sponsors: Atomhawk, Creative England, MMP Tax Ltd, Sperasoft, Saffery Champness, University of Bath, University of Bournemouth.

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Tips for tracking first person shooters

Tips for tracking first person shooters | deltaDNA | Scoop.it
With First Person Shooters (FPS), to keep players in the threshold of engagement zone between boredom and anxiety, you need to use tracking. To help set the most valuable events we have put together the top tracking tips for first person shooters.

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The problem with mobile games and ads - Mobile Marketer - Columns

The problem with mobile games and ads - Mobile Marketer - Columns | deltaDNA | Scoop.it
By Mark RobinsonWith mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.
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DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers

DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers | deltaDNA | Scoop.it
Analytics and marketing platform deltaDNA and mobile infrastructure company Tenjin have partnered to share each other's technology.
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The Games Industry’s Journey Into Deep-Data - insideBIGDATA

The Games Industry’s Journey Into Deep-Data - insideBIGDATA | deltaDNA | Scoop.it
In this special guest feature, Mark Robinson, CEO of deltaDNA, looks at the challenges solved by big data in the games industry and the evolution of analytics which has enabled these changes.
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Developers unconfident about placing ads in games - Iconicfuture

A recent survey carried out by the Scottish game analytics company deltaDNA has shown that developers are very uncertain about in-game advertisement.
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Mobile developers are becoming more cautious about showing too many ads in game

Mobile developers are becoming more cautious about showing too many ads in game | deltaDNA | Scoop.it
51% of mobile game developers view ads as a necessary evil of the free-to-play space and say that their ads are cautious or experimental.
This i
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Solving the bonus problem with big data

Solving the bonus problem with big data | deltaDNA | Scoop.it
The problems identified by the Competition and Markets Authority go to the heart of how much the online industry understands its customers
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How can developers use analytics to make better games?

How can developers use analytics to make better games? | deltaDNA | Scoop.it
Analytics has long been a key tool in maximising the potential for success in a game. Learning the key metrics and exactly who's playing your gam
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Opinion: The role of big data in online fraud prevention - EGR Magazine

Opinion: The role of big data in online fraud prevention - EGR Magazine | deltaDNA | Scoop.it
DeltaDNA CEO Mark Robinson explains why developments in the application of big data provide some possible answers to an evolving threat
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Marketers cannot afford to ignore big data - Raconteur

Big data analytics can help target campaigns and prospects, resulting in bigger profits as long as organisations better inform marketers of the value.
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Switzerland Tops Mobile Gamers Medal Table, Finds deltaDNA & Newzoo in World Games Study

Switzerland Tops Mobile Gamers Medal Table, Finds deltaDNA & Newzoo in World Games Study | deltaDNA | Scoop.it
Mark Robinson, CEO at deltaDNA through a joint study between deltaDNA and Newzoo, compares player performance data from thirty-two million mobile games players to find which nation comes out top
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Opinion: How to make real-time CRM a reality - EGR Magazine

Opinion: How to make real-time CRM a reality - EGR Magazine | deltaDNA | Scoop.it
DeltaDNA CEO, Mark Robinson, on why operators and suppliers need to close the existing data-gap
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