viewers are actually watching more TV than ever before. They’re simply shifting to on-demand options from cable operators and broadband services.
Over the last five years, an influx of new broadband-delivered offerings has driven changes in audience behavior that challenge the businesses of traditional broadcast and cable television channels. Likewise, cable providers find themselves scrambling to adapt to new competition from leaner channel packages that offer flexible pricing options.
Contrary to what the headlines often suggest, the internet—or rather, broadband distribution—hasn’t come to kill television. Instead, it’s radically improving it.