The author's first-hand insights into what he thinks has made him successful with Zappos are problematic however. I think he's fallen into the trap of being too close to see what makes him achieve and instead believing your own "stuff" about how everything you did caused the outcome. I'm skeptical and the author is unconvincing in the linkage. This sounds more like hindsight bias, which is when you know the outcome then look back and associate all your actions with the known outcome.
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