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10 Reasons Why Your Company Should Publish a Book

Examples contain “The Spirit to Serve Marriott's Way” by J.W. Marriott, “Direct from Dell” by Michael Dell, and “Delivering Happiness: A Path to Profits, Passion and Goal” by Tony Hsieh—CEO of Zappos.
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Shoes, Clothing | Zappos.com Free Shipping

Shoes, Clothing | Zappos.com Free Shipping | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service.
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Richard Branson speaks with Seth Godin about differentiation.

Richard Branson speaks with Seth Godin about differentiation. | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
Richard Branson speaks with Seth Godin about differentiation.
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Are You Delivering Happiness To Your Customers?

Are You Delivering Happiness To Your Customers? | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
  I'm here in my office doing the happy dance again o/ o/ , seems I've been doing quite a bit of dancing lately in my office!
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Jenn Lim interview: The secrets to Zappos’ high levels of customer loyalty - Customer Love - Strategy, innovation and ROI for marketing and CRM professionals

Jenn Lim interview: The secrets to Zappos’ high levels of customer loyalty - Customer Love - Strategy, innovation and ROI for marketing and CRM professionals | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
Discover the secrets to Zappos’ high levels of customer loyalty in this exclusive interview with Jenn Lim, CEO of Delivering ...
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Zappos hiring 3,000 workers for holiday season

Zappos hiring 3,000 workers for holiday season | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
A bright spot for our nation's economy is coming from a company right here in Kentucky.
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6 Ways Zappos Uses Twitter To Increase Sales | Jeffbullas's Blog

6 Ways Zappos Uses Twitter To Increase Sales | Jeffbullas's Blog | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
The recent sale of Zappos (an online shoe retailer) for $1.2 Billion to Amazon made the headlines.
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Delivering Happiness: A Path to Profits, Passion, and Purpose

Delivering Happiness: A Path to Profits, Passion, and Purpose | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
The author's first-hand insights into what he thinks has made him successful with Zappos are problematic however. I think he's fallen into the trap of being too close to see what makes him achieve and instead believing your own "stuff" about how everything you did caused the outcome. I'm skeptical and the author is unconvincing in the linkage. This sounds more like hindsight bias, which is when you know the outcome then look back and associate all your actions with the known outcome.
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5 Awesome Companies That Emerged From Crappy Ideas

5 Awesome Companies That Emerged From Crappy Ideas | Delivering Happiness: A Path to Profits, Passion, and Purpose | Scoop.it
It probably isn't, but that's a good thing.
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