Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.
It makes sense that brands would focus on data-inspired social media strategies: Pitney Bowes noted that 25 percent of surveyed respondents will put social insights to work in the near future, and a report from J.D. Power and Associates discovered that 87 percent of social users buy from brands they engage with positively online.
Social media monitoring can significantly enhance companies’ internet marketing campaigns, and brands that want to take their efforts to the next level should consider sharing audience-responsive content in real time. Take a page from McDonald’s content marketing menu.
Recently, eMarketer’s Debra Aho Williamson interviewed McDonald’s Director of Social Media Rick Wion about how the global fast-food brand adapts to the changing social media marketing world. Williamson discovered that McDonald’s uses social analytics to reach real-time marketing goals. Wion noted that the fast food company constantly tests and learns as it goes, putting together different marketing messages and evaluating responses before taking the next step. In essence, McDonald’s creates a choose-your-own adventure-like campaign and delivers ready-made content to take advantage of social chatter and trending topics....
This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.
'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'
How Social Media Is Being Used To Make TV Advertising More Efficient And ... Business Insider Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV.
In June 2010, sci-fi writer Bruce Sterling posted to Wired’s “Beyond the Beyond” blog a manifesto for “Slow Media.” The “Slow Media Manifesto” was written by Sabria David, Jörg Blumtritt, and Benedikt Köhler, and for anyone made weary by the...
We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life?
Fueled by demand for inexpensive, quick and delicious meals, gourmet food trucks have swept cities across the world, offering up specialties, such as grilled cheese sandwiches, tacos, pickles, cupcakes and meatballs.
The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required.
To access official Twitter analytics follow these steps:
Head to Ads.Twitter.com and log-in.Click on the analytics button in the top navigation. You can choose from “Timeline Activity” and “Followers”
The data that is available is broken down by Tweet and by Followers:
Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that Facebook developers are losing their creative edge...
"OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine..."
Facebook has spent much of the last few months trying to convince you that the iPhone isn’t a truly “social” device, largely because its homescreen is dominated by applications instead of your friends’ status updates, photos, and disembodied heads…...
Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community.... ...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.