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Food Marketing with Pinterest - A Recipe for Food Branding Success!

Food Marketing with Pinterest - A Recipe for Food Branding Success! | Del Real Digital | Scoop.it
Pinterest has some distinct advantages for marketing Artisan, Local and Specialty food brands over other social media especially Facebook for staying current on trends.

Via Deepak Pershad
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Social media marketing and fries: How McDonald's monitors social chatter for brand success

Social media marketing and fries: How McDonald's monitors social chatter for brand success | Del Real Digital | Scoop.it

Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.

 

It makes sense that brands would focus on data-inspired social media strategies: Pitney Bowes noted that 25 percent of surveyed respondents will put social insights to work in the near future, and a report from J.D. Power and Associates discovered that 87 percent of social users buy from brands they engage with positively online.

 

Social media monitoring can significantly enhance companies’ internet marketing campaigns, and brands that want to take their efforts to the next level should consider sharing audience-responsive content in real time. Take a page from McDonald’s content marketing menu.

 

Recently, eMarketer’s Debra Aho Williamson interviewed McDonald’s Director of Social Media Rick Wion about how the global fast-food brand adapts to the changing social media marketing world. Williamson discovered that McDonald’s uses social analytics to reach real-time marketing goals. Wion noted that the fast food company constantly tests and learns as it goes, putting together different marketing messages and evaluating responses before taking the next step. In essence, McDonald’s creates a choose-your-own adventure-like campaign and delivers ready-made content to take advantage of social chatter and trending topics....


Via Jeff Domansky
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Michael's comment, September 26, 2013 2:47 AM
I think you found a great article here that explains the communications mix and its importance really well. I also like your insight as you picked up on some great points, especially the importance of adapting to change carefully rather than rushing and trying to be the first and failing.
Sam Wilkinson's comment, September 26, 2013 4:25 AM
I really like the concept of this article and the practices McDonalds implements (hardly surprising being such a successful company). Particularly, I like the idea or reevaluating goals and objectives while the campaign takes place as this presents opportunities where the company can market for different effect i.e boosting sales then focusing on bran loyalty.
Blake Holmes's comment, September 26, 2013 6:24 AM
This article was a great choice and again is useful for understanding the importance of social media and direct marketing. Being able to communicate effectively and efficiently with consumers is very important to ensure a business can enjoy a strong relationship with its consumers.
Rescooped by erinyasgar from visualizing social media
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Who's Sharing What: The state of social sharing in 2013

Who's Sharing What:  The state of social sharing in 2013 | Del Real Digital | Scoop.it

This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.


'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'


Via Lauren Moss
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Rescooped by erinyasgar from SEO Tips, Advice, Help
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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Del Real Digital | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns
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ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
Constance Jones Collier's curator insight, November 28, 2014 11:21 PM

Something Interesting to share

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How Social Media Is Being Used To Make TV Advertising More Efficient And ... - Business Insider

How Social Media Is Being Used To Make TV Advertising More Efficient And ... - Business Insider | Del Real Digital | Scoop.it
How Social Media Is Being Used To Make TV Advertising More Efficient And ...
Business Insider
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV.
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The opportunity for Slow Media

The opportunity for Slow Media | Del Real Digital | Scoop.it
In June 2010, sci-fi writer Bruce Sterling posted to Wired’s “Beyond the Beyond” blog a manifesto for “Slow Media.” The “Slow Media Manifesto” was written by Sabria David, Jörg Blumtritt, and Benedikt Köhler, and for anyone made weary by the...
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10 Twitter Mistakes | Social Media Today

10 Twitter Mistakes | Social Media Today | Del Real Digital | Scoop.it
We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life?
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Janelle E's curator insight, June 14, 2013 7:29 PM

Good way to look at it, if you wouldn't do it in real life don't do it on Twitter

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Twitter Tries Harder to Explain Itself

Twitter Tries Harder to Explain Itself | Del Real Digital | Scoop.it
It’s common knowledge — Twitter is too tough for the average, non-techie person to pick up. Even CEO Dick Costolo agrees.
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Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC

Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC | Del Real Digital | Scoop.it
Over the past week, I’ve talked to three acquaintances who are actively on the hunt for a job. They all have resumes (whether they’re professionally done, and of sufficient quality, is debatable).
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Can Introverts Be Good Social Media Managers? | Beehooved

Can Introverts Be Good Social Media Managers? | Beehooved | Del Real Digital | Scoop.it

"Before you disqualify introverts from the social media contest, have a look at why they could be online community powerhouses."


Via Dr. Susan Bainbridge
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5 trends community managers should expect this year

5 trends community managers should expect this year | Del Real Digital | Scoop.it
Community manager salaries will go up, but work/life balance will not improve, this PR pro predicts.
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Rescooped by erinyasgar from @FoodMeditations Time
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5 Innovative Food Truck Social Media Marketing Campaigns | Mobile Cuisine Magazine - Gourmet Food Trucks, Carts & Street Food

5 Innovative Food Truck Social Media Marketing Campaigns | Mobile Cuisine Magazine - Gourmet Food Trucks, Carts & Street Food | Del Real Digital | Scoop.it
Fueled by demand for inexpensive, quick and delicious meals, gourmet food trucks have swept cities across the world, offering up specialties, such as grilled cheese sandwiches, tacos, pickles, cupcakes and meatballs.

Via Edible News
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Twitalytics Arrive: Official Twitter Analytics Released To The Public - MarketingLand

Twitalytics Arrive: Official Twitter Analytics Released To The Public - MarketingLand | Del Real Digital | Scoop.it
The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required.

 

Digest...

 

To access official Twitter analytics follow these steps:

Head to Ads.Twitter.com and log-in.Click on the analytics button in the top navigation. You can choose from “Timeline Activity” and “Followers”

The data that is available is broken down by Tweet and by Followers:


Via marketingIO
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marketingIO's curator insight, June 14, 2013 6:31 AM

Sure enough: THERE'S YOUR DATA!! And it's available to non-advertisers and advertisers alike! A must review!!!!


  • See the article at marketingland.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
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Ajish Kumar's curator insight, June 19, 2013 5:24 AM

Is twitter competing with analytics?

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Protecting Yourself from Hashtags - ABC News

Protecting Yourself from Hashtags - ABC News | Del Real Digital | Scoop.it
Christian Science Monitor
Protecting Yourself from Hashtags
ABC News
This week Facebook announced a relatively small tweak. Any phrase with the # symbol before it would become clickable.
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Facebook Attempts to Gain Cool Points With Roll-out of Hashtags

Facebook Attempts to Gain Cool Points With Roll-out of Hashtags | Del Real Digital | Scoop.it
Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that Facebook developers are losing their creative edge...
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Facebook to Remove Sponsored Results

Facebook is going to simplify their ad unit offerings. As part of that effort, Facebook is pulling the plug on it’s Sponsored results and focusing on the rollout of the Graph Search feature.
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Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic | Del Real Digital | Scoop.it

Read full Robin Good's insight below.

"OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine..."

Request an invite here: http://www.opentopic.com


Via Robin Good, Giuseppe Mauriello
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Jose Jordan's curator insight, June 28, 2013 1:48 PM

OpenTopic es un servicio de curación de noticias que te permite agregar, monitorizar y filtrar cualquier número de fuentes para publicar y compartir tu selección en los sitios que prefieras desde WordPress,  canales de Social Media o boletín electrónico.

 

Dentro de OpenTopic puedes crear uno o más cuadros de mando "Topic". esencialmente muestra las páginas que donde se agregan nuevos contenidos y el contenido entrante de las fuentes que se especifiquen. Puedes saltar de un panel a otro topic con el clic de su ratón.

 

Para curar historias simplemente tienes que seleccionar los que son relevantes para tu público y se les proporciona un módulo de edición para modificar y personalizar el contenido de la historia. En este punto también se puede seleccionar en los (canales) que la historia será publicada y se puede personalizar la historia de manera diferente para cada uno de ellos.

 

Incluso hay una opción que te permite configurar algún tipo de curación automática, dándole la opción de establecer un conjunto de reglas sencillas, que cuando coincide, dará lugar a la publicación de una noticia.

 

OpenTopic te permite conectar a un mayor número de canales posibles, por lo que es fácil enviar de un lugar a tu sitio web, RSS, redes sociales y newsletter.

 

Por último, pero no menos importante, OpenTopic integra un servicio de análisis completo, capaz de informar y dar a conocer los resultados de su trabajo de curación a través de historias y canales de distribución.

 

 

Mi comentario: Excelente herramienta para redes sociales y community managers, así como especialistas de marketing web que necesitan el soporte eficaz para descubrir noticias relevantes sobre un tema y la publicación fácil de diferentes canales de una plataforma centralizada. Fácil de usar.

 

Solicitar una invitación aquí:http://www.opentopic.com/

 
Ness Crouch's curator insight, July 4, 2013 5:36 PM

I'm going to try this out! I could have everything in one place! I'm not sure if it will be as effective as my other tools but I'm willing to experiment.

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Forget Home: The iPhone becomes more social without Facebook

Forget Home: The iPhone becomes more social without Facebook | Del Real Digital | Scoop.it
Facebook has spent much of the last few months trying to convince you that the iPhone isn’t a truly “social” device, largely because its homescreen is dominated by applications instead of your friends’ status updates, photos, and disembodied heads…...
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11 Ways to Zig When Everyone Else is Zagging in Social Media

11 Ways to Zig When Everyone Else is Zagging in Social Media | Del Real Digital | Scoop.it
Here are 11 social networking tips, tools and tricks designed to save an author's sanity and time while pulling in potential book buyers.
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[INFOGRAPHIC] 25% of Marketing Budgets are Spent on Content Marketing | Social Media Today

[INFOGRAPHIC] 25% of Marketing Budgets are Spent on Content Marketing | Social Media Today | Del Real Digital | Scoop.it
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).

Via marketingIO
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Google Plus Best Practices for Brands ~ by HootSuite

Google Plus Best Practices for Brands ~ by HootSuite | Del Real Digital | Scoop.it

Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community.... ...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2013 3:36 PM

This is another excellent guide to Google+ for businesses of any size. Great tips and easy to put into action.

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My Wife the Community Manager | Citizen Marketer 2.1

My Wife the Community Manager | Citizen Marketer 2.1 | Del Real Digital | Scoop.it
No, this post isn't about how as a wife and mom that she is the “community manager” of our family (although she certainly is that and a good one to boot). She is in fact a real life community manager.
erinyasgar's insight:

important take aways

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