The rapid adoption of tablet computers like Apple’s iPad has not reversed the slide in paying customers for news, as many media company executives had hoped the devices would.
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Stories, news, and items shared on the popular podcast Defining New Media hosted by Scott Scanlon and found at http://www.DefiningNewMedia.com
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Therese Torris's comment,
March 18, 9:29 AM
@laura goog for you. There aren't many of those around now ;-)
Therese Torris's comment,
March 18, 9:30 AM
@laura I meant "good for you", Can you see now how far Google intox goes? lol
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ratzelster's curator insight,
March 16, 10:56 AM
Great possibilities for students to publish all their content to one place. Delete the scoop?
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Do you want to acquire more traffic and leads from LinkedIn? According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011 So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market. Here are 8 ways to attract high-quality leads with LinkedIn. Via Brian Yanish - MarketingHits.com Delete the scoop?
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Scoop.it launched last November to give anyone and everyone the ability to create their own digital magazines -- to aggregate and distribute content from across ye olde Internets according to their particular interests -- not unlike Pressly or...
Scott Scanlon's insight:
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The art of telling a story is a skill that if learned can be used not only in business but throughout your life. The books featured here are some of the top books on how to tell a story. Note: this list is a mix between business storytelling, novel writing, and screenwriting. This mix is what I've found is the best way to build the skill and art of storytelling. Via Gregg Morris Delete the scoop?
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A few months ago, my wife told me something about, “I saw you liked Nest on Facebook.” “Oh, yeah. The thermostat. I guess?” I told her. When the Nest thermostat first came out it seemed like a pretty neat and inn... Delete the scoop?
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Remember that movie where the hero is tied up and has just been beaten to a pulp? He’s lying there and the evil mastermind is about to pull the trigger. Delete the scoop?
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I recently attended the Allied Executives Refocus Sales Symposium titled Refocusing your Sales Department. The panel discussion was great. Literally tons of insight from people out in the trenches, consulting and running sales organizations. Delete the scoop?
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Content curation is a great marketing strategy but does it help in your search engine optimization? If so, what type of content should you curate? Delete the scoop?
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Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]
Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.
Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.
Read more: http://bit.ly/K0s4LL Via Martin Gysler, John van den Brink, Mike Ellsworth Delete the scoop?
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When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and other video) as reported by both Awareness, Inc.’s research and Social Media Examiner’s 2012 Social Media Marketing Industry Report. Delete the scoop?
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![Why and How Google Killed the Long Tail of Search Keywords [INFOGRAPHIC] [MUST READ] | Defining New Media | Scoop.it](http://img.scoop.it/WpJujZTJc95lN1PjV15_kzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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Rescooped by Scott Scanlon from Entrepreneurship, Innovation |
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Think of how long it takes to access your voice mail and listen to one of those long-winded messages. In text messages, you don’t have to declare who you are, or even say hello.
Via Marylene Delbourg-Delphis
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Sand from Mauritian beaches reveals rock from ancient landmass.
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Are you doing stuff today based on assumptions?
We make many decisions based on our own assumptions. If your like most people your daily actions are driven by these assumptions.
Now more than ever it is important to continually question what you assume.
“We simply assume that the way we see things is the way they really are or the way they should be. And our attitudes and behaviors grow out of these assumptions.” – Stephen Covey
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Have you ever thought about launching a software product? Maybe, like us, you have an idea for a WordPress theme or plugin.
Over the last year we’ve learned a ton in our launch of Curation Traffic, a WordPress curation platform. I thought I would share some of the things we learned or wished we knew, as well as the things we just plain missed.
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Prices change; that's fundamental to how economies work. And yet: In 1886, a bottle of Coke cost a nickel.
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Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.
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Rescooped by Scott Scanlon from Content Strategy + Content Marketing |
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"It has never been easier to educate and market with content, but with this ease comes a major challenge.... I’ve also witnessed first-hand how [it] can be a huge waste of time."
Scott Scanlon makes a very important point.
The ROI of an article is strongly related to its sell by date. Most companies simply cannot afford to produce endless content marketing content with a short shelf life. We are not newspaper publishers.
Evergreen content is content that never goes out of date. It has a long time to get an ROI. And for your target audience, it may be better that they can find one well-written, evergreen article than subscribe to a stream of short throwaway snippets.
Via Adrian Kingwell, Mezzo Labs
Scott Scanlon's comment,
November 7, 2012 1:11 PM
thanks for sharing my post, I'm more convinced than ever on the point I made there.
Laurence Roelants's comment,
November 7, 2012 1:24 PM
Thank you Scott and Adrian for this! Extremely insightful and convincing!
Adrian Kingwell, Mezzo Labs's comment,
November 7, 2012 1:34 PM
I've done some ROI modelling for a client, and evergreen content comes out very high... Also content aimed at existing customers (rather than prospects) is much more cost-effective. I agree, a lot of money is being wasted on the 'wrong' content. Such a shame.
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Rescooped by Scott Scanlon from Augmented Reality - Augmented Advertising |
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QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.
Almost thought this was a joke but reading into the story I think the instances they cite is where QR codes can shine.
Via Cristian contini
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Rescooped by Scott Scanlon from Education and Digital Curation |
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Robin Good: CurationTraffic is a new WordPress plugin that allows anyone to curate a newsradar, a thematic channel or any other type of curated format directly from within Wordpress.
Via Mike King
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Rescooped by Scott Scanlon from Content Curation for the Simple |
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Learn how to curate great content straight to your blog using the curation traffic theme for wordpress.
Via Miguel Rodriguez
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Rescooped by Scott Scanlon from Online Collaboration Tools |
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Robin Good: Forget GDrive coming next week. I have just been testing for a few days Bitcasa, which promises unlimited storage for $10/month (free while in Beta) and I must say I have been quite impressed.
Once installed on your Mac or PC, Bitcasa makes itself available to "cloudify" any folder/directory you want with a simple click and then it works in the background to upload and copy all of your files to the your infinite storage drive.
You can sync-up different computers and portable devices and get access to all of your precious files from anyone.
To show how eager Bitcasa really is to receive tons of your files and to backup hundreds of gigabytes of stuff, Bitcasa has installed on my Mac a little utility (with my approval) that automatically offers me, everytime I plug in an external hard disk, to cloudify its contents.
I have already cloudified over 20GB without a hitch and now I can see them from all my computers.
If you need to work or collaborate with othe people, are on the move, and can't carry around a suitcase of hard drives, Bitcasa may provide an ideal solution at a very accessible cost.
Very promising. 9/10
Sign up to get in: http://www.bitcasa.com/ ;
Via Robin Good
shai's comment,
December 23, 2012 4:31 AM
I fail to understand something:
Bitcasa offers a solution that claims to be more convenient than the GDrive\Skydrive\Dropbox solution and offers unlimited storage for $10 a month. However, in an interview they admit that most users are not using that much storage.... So why would I chose to pay $120 yearly when I can pay google for example $60 for 100GB????
Moreover, the way Bitcasa is designed, the switching cost between services is not high so in case I need to upgrade my plan with Google to something that costs $120 I can easily switch to Bitcasa or to whomever gives the best plan and convenience.
I just can't see the huge added value of this service.
I am willing to admit that engineering-wise it looks good.
Bitcasa offers a solution that claims to be more convenient than the GDrive\Skydrive\Dropbox solution and offers unlimited storage for $10 a month. However, in an interview they admit that most users are not using that much storage.... So why would I chose to pay $120 yearly when I can pay google for example $60 for 100GB????
Moreover, the way Bitcasa is designed, the switching cost between services is not high so in case I need to upgrade my plan with Google to something that costs $120 I can easily switch to Bitcasa or to whomever gives the best plan and convenience.
I just can't see the huge added value of this service.
I am willing to admit that engineering-wise it looks good.
Robin Good's comment,
December 25, 2012 7:00 AM
As I see it by going to the Bitcasa website, the service is still "free" for anyone signing up now, plus I consider "infinite" storage decidedly better for anyone who has several hundred gigabytes of stuff that doesn't want to lose easily. The real issue is: how much time does it take to upload all that stuff anyhow?
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