Have you ever thought about launching a software product? Maybe, like us, you have an idea for a WordPress theme or plugin.
Over the last year we’ve learned a ton in our launch of Curation Traffic, a WordPress curation platform. I thought I would share some of the things we learned or wished we knew, as well as the things we just plain missed.
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.
"It has never been easier to educate and market with content, but with this ease comes a major challenge.... I’ve also witnessed first-hand how [it] can be a huge waste of time."
Scott Scanlon makes a very important point.
The ROI of an article is strongly related to its sell by date. Most companies simply cannot afford to produce endless content marketing content with a short shelf life. We are not newspaper publishers.
Evergreen content is content that never goes out of date. It has a long time to get an ROI. And for your target audience, it may be better that they can find one well-written, evergreen article than subscribe to a stream of short throwaway snippets.
Scoop.it launched last November to give anyone and everyone the ability to create their own digital magazines -- to aggregate and distribute content from across ye olde Internets according to their particular interests -- not unlike Pressly or...
The art of telling a story is a skill that if learned can be used not only in business but throughout your life. The books featured here are some of the top books on how to tell a story. Note: this list is a mix between business storytelling, novel writing, and screenwriting. This mix is what I've found is the best way to build the skill and art of storytelling.
A few months ago, my wife told me something about, “I saw you liked Nest on Facebook.” “Oh, yeah. The thermostat. I guess?” I told her. When the Nest thermostat first came out it seemed like a pretty neat and inn...
I recently attended the Allied Executives Refocus Sales Symposium titled Refocusing your Sales Department. The panel discussion was great. Literally tons of insight from people out in the trenches, consulting and running sales organizations.