The Obama 2012 campaign was a lot different than his 2008 campaign. Here are some things marketers can learn from it.
Despite nearly 8% unemployment, a tepid economy and millions of dollars in negative advertising, President Obama managed to pull off a sizable Electoral College win on Tuesday.
While Obama’s 2008 campaign is now seen as a real-world demonstration of the power of social media, his operation four years later was much more complex. The ’08 campaign is the stuff of textbooks, but the lessons of ’12 are brand new. Marketers of all types studied Obama’s ’08 campaign and they would do well to take a look at his subsequent mobilization effort.
Here are some of the obvious lesson of Obama’s triumph this time around.
As any entrepreneur can tell you, building a business isn't easy. In Elynn Fish's case, it was even more difficult, beacuse she was building a business based upon a concept that not many of her clients were even familiar with-digital marketing. In fact, as we previously mentioned, Elynn was still in the process of learning about curation herself! Luckily for her, and for her clients, content curation is not only a tool for marketing, but it's also a tool for learning.
Most of Elynn's clients hadn't ever heard of curation before they began doing business with her. However, as she was using it throughout the process of building her business and establishing her early clients as resources in their fields, it wasn't difficult to convince her new clients that she had the answers that they wanted. By continuing her learning process as well as that of her clients, Elynn was able to demonstrate her expertise and easily prove to her business prospects they would be able to demonstrate theirs as well.
Now, Elynn's large client base has learned how to use curation not only for their digital marketing efforts but as a resource as well. By turning herself into a resource via curation, Elynn was able to demonstrate that this would be the case for her clients once they built their Scoop.it pages.
Essentially, Elynn Fish was able to use curation to do for herself exactly what she was able to do for potential clients; building an expertise and becoming a resource.
The charismatic leadership model is fundamentally the only leadership model where the leader’s sheer personality, tenacity, and vision garner respect, adulation, and power. There are a few ways that charismatic leaders become influential within companies.
Business owners who micro manage their employees, or who insist on doing everything of importance themselves, are a huge impediment to the future success of their enterprise.
As a business grows, the range and volume of task requiring completion escalates, making micro-management a back breaking task and raising the need for effective delegation of responsibilities.
This excellent article, suggests leaders who micro manage and are ineffective delegators should either fix or fire themselves, and it lists five benefits of effective delegation and 10 delegation principles that you can adopt to improve the situation if you are such a leader.
Technology has radically changed, and will continue to change, the ways in which small business can effectively market their products or services to the world at large.
Nowdays, any business not employing a selection of online marketing activities, is doomed to eventually go the way of the dinosaurs.
This good article, highlights three key approaches to online promotion of your business, and it suggests that without utilising one or all of these approaches, you will in future find it very difficult to grow your business.
An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.
This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.
Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.
Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute.
Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. They struggle with how to write a good post, one that will get read.
Mark Schaefer wrote the just published “Grande Guide to B2B Blogging”, he detailed his formula for crafting the perfect B2B marketing blog post. Here are his four steps.
1. An Eyeball-Grabbing Headline This is the first thing your readers see when it pops up in search results, their email inbox, on social and their RSS feeds. It should be short, sweet and make the person want to click on it.
2. Illustrative Photos and Video We’re visual people by nature. (The meteoric rise of Pinterest confirms this.) To grab and keep your readers engaged, provide visual elements like video or photos. Just make sure they actually tie to what the post is about.
3. Keep it Short Remember, your audience is full of business folks. They’re pressed for time. So keep your posts short and to the point. 600 words or less is a good measure. Bullet points and subheadings help organize the post in a business-friendly manner.
4. Make it Shareable If you want to expand the reach of your content, you need to make it easy to share. Social sharing and email buttons allow readers to quickly push your blog to their network. Plus, widgets like tweet counts and Facebook “likes” provide social validation.
Follow these tips, you’ll be on your way to B2B blogging perfection.
As a business owner, you dream of achieving sustained high levels of productivity, profitability and employee satisfaction, and you understand the profits that the achievement of such dreams can deliver to your business.
What you may not know, is that research has shown that it is possible to achieve such dreams, if you emulate the traits of highly successful businesses.
This excellent article, introduces the ASPIRE model for achieving greatness in business, and it identifies six common traits exhibited by highly successful businesses.