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Decision making research for marketing strategy
Guidelines, tips, and techniques to use for a killer marketing strategy
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Downloads: Select Whitepapers on Market Decision Making and Research

Downloads: Select Whitepapers on Market Decision Making and Research | Decision making research for marketing strategy | Scoop.it

A selection of whitepapers on marketing research process and steps by experienced marketing consulting firm that gives concise guidelines on when to use qualitative and quantitative market research tool, issues and process of new product research, and decision tools known as decision mapping.

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Download White Paper: Market Research Tools & Methods : Marketing Research Process

Download White Paper: Market Research Tools & Methods :  Marketing Research Process | Decision making research for marketing strategy | Scoop.it
The download gives concise guidelines on...

When to use qualitative or quantitative marketing research. 

#The key steps to review prior to moving forward with investing time and money in marketing research.

#The strengths & limitations of each research method.

#Helps ensure a positive research ROI with actionable market intelligence.

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Internet Marketing Strategy: 5 Dumb Mistakes People Make

Internet Marketing Strategy: 5 Dumb Mistakes People Make | Decision making research for marketing strategy | Scoop.it
You have probably heard business owners complaining that their Internet marketing strategy is just not working. When you ask them what exactly their Internet marketing strategies are, they all tell you a similar story.
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