Blog post at New Media Expo Blog : You have invested the time, effort and money into making a Facebook page for your business. Is your business reaping the rewards from this? [..]
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Debra Simpson
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To start a LinkedIn group — or raise the profile of a group you already have — try these 5 B2B content marketing tips to drive traffic and increase engagement.
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This is a strategy that I use on Facebook for my custom application thumbnails. You upload an image and put the link in the description area. I use it to share some of the services I offer.
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Are you trying to promote alcohol, a dating service or adult product on Facebook and had your ad rejected? It may have been due to targeting.
Debra Simpson's insight:
Here are the guidelines for advertising on Facebook. You don't want to get your hand slapped because you broke a Facebook advertising rule. Delete the scoop?
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Here are some great tips for using Google+ to market your business and gain more online visibility. After all, it's owned by Google. Delete the scoop?
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This is a very unique tool to help you automate some of your social media shares. You'll have to weigh the time savings with automation versus the visibility of your share depending on the site your working with.
For instance, Facebook would really like you to share directly from their site and not use a third party automation process. The same goes with Twitter.
I'd still suggest checking it out and seeing all the incredibly unique ways you can automate the sharing of some of your social media tools. Delete the scoop?
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Stolen content is an increasing problem, as people quote text that is not their own without attributing it to the original writer. Why is it that plagiarism is making its way into social media?
There are some links in this post to software that can help you discover if you've accidentally plagiarized content. Delete the scoop?
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Use Facebook's new Timeline features to increase engagement and fans on your Page. These surefire strategies will help guide you.
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You can see who responded to your content, what network it was published on, and the overall impact of that content. Insights: The new design of Klout Insights will let you view your influence data quickly and simply. Delete the scoop?
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Do you share photos on Facebook? In this post you'll learn why photos are the most shared status update on Facebook.
I know I'll be posting more photos, how about you? Delete the scoop?
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I'm sure you've started seeing QR Codes pretty much everywhere. I put one on a large poster I made for a trade show. They are on business cards and printed material, especially mailer pieces.
This is a great post on how you can create an effective QR code campaign for your business. From the First Steps tips, especially having a clear objective to Continued Engagement on how to tell your customers what they'll get by scanning the code and many other tips.
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Everything you need to create custom images for your Facebook, Twitter, Google+ and Pinterest pages. Delete the scoop?
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In this AllFacebook.com post you'll get some tips in using post ads to promote your business.
Your message should be short and sweet in both text or video. There are specific tips for using videos, photos, links or questions. Delete the scoop?
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![How to Create Top-Notch Visual Content in PowerPoint [Tutorial] | Debra's Social Media Resources | Scoop.it](http://img.scoop.it/AFER8JIQXPsJQbRuLF1qIzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Infographics and ebooks are great ways to build your credibility and visibility online. The problem isn't creating the written content, the problem is usually creating the graphics. This is an excellent tutorial from HubSpot. Learn how to create visual content for your marketing, all with just PowerPoint as your design tool.
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Of course, as a podcaster, I absolutely love lesson #5, "Podcasting is not dead, it's an opportunity." I also resonate with #3, " Marketing requires constant attention, but more work means more opportunity" is an important point. Finally, #2, " Marketing strategies resemble a marathon, not a race. Start training now." Social media marketing requires time and effort. Are you willing to invest your time and effort, to reap the rewards down the road?
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I just read If you hang out on Facebook and Pinterest, you no doubt know that quote graphics are hugely popular.
Debra Simpson's insight:
Denise Wakeman shares a couple of cool tools to help you create images that you can share on your social media sites. No programming or graphic skills needed. Check it out. Delete the scoop?
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Are you wondering what 2013 might look like for social media marketing? If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.
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I've been talking about Klout for several months now. It started when I was sent "ROI, Return on Influence" by Mark Schaeffer to review. I've been monitoring my Klout ever since.
In this post by Wired Magazine, you'll discover some reasons you may want ot start monitoring your Klout score. It's not just for the perks you can get from major brands through Klout. It can come down to whether your Klout score opens or closes doors for you and your business.
Check it out and I'd love to hear whether Klout is something you'll be utilizing in your business. Delete the scoop?
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According to Forbes, LinkedIn's Today is the best morning newspaper around. It's a fascinating look at content curation at it's best.
You can customize your LinkedIn Today with topics you'd like to see. It's a great aggregator, making it easy to see the trending topics of the day. Perfect for a curator! Delete the scoop?
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Looking to run a contest through social media? This post discusses whether Facebook or Pinterest.
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A cool site for creating inforgraphics. Check it out. Delete the scoop?
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Back in November 2011 when Klout rolled out their (literally) game-changing algorithm, a glut of people wrote tweets and posts about how they were quitting Klout. If Joe Fernandez wouldn't assign them the arbitrary influence ... Delete the scoop?
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Four new metrics for Facebook's Insights designed to help you understand how many fans versus non-fans are seeing your posts. Delete the scoop?
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Infographic on 5 Strategies to Use with Pinterest and LinkedIn to bring more traffic to your site and more leads for your business. Delete the scoop?
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Catch up on the latest digital media resources with Mahable's weekly features roundup. It's one of my favorite posts from Mashable. Delete the scoop?
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A great post on the importance of measuring your Facebook efforts. It also introduces you to the three major social influence monitoring sites. They can give you additional insight as to how visible, and influential, you are online.