Chevrolet’s latest spot shows photos of old Chevies being held up against modern-day backgrounds. It’s lovely and leverages the brand’s history, but some are alleging the concept is stolen from the popular blog Dear Photograph.
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Scooped by DearPhotograph onto Dear Photograph |
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DearPhotograph's insight:
The concept is simple: take a picture of a picture, from the past, in the present. That's the idea behind one of my favourite websites around, Dear Photograph. Using that premise, I dug up some old Behind the Lens photos that Vancouver Canucks team photographer Jeff Vinnick had taken throughout the years and printed off ones that caught my eye from trips to Colorado, Nashville, St. Louis and Dallas. Then Vinnick and I went to work. During this past five-game road trip, we attempted to hold up the old photos against the original setting to blend past and present into something new. What we discovered is the more things change, the more they stay the same. While elements of the background changed over the years in a few photos, overall the settings of NHL arenas and cities remain fairly consistent. As you'll see below, our experiment worked masterfully on some shots, others not so much (we aimed to line at least one element up between photos). I'd give us an E for Effort though, and hopefully you would too. Now, if you're up for it, we'd like to see some effort from you! Dig through those old shoe boxes or go back to a photo from last week - either way, find a Canucks themed shot from the past and shoot it in the present, then tweet it or post it on Instagram using the hashtag #DearCanucks We'll compile a gallery of the entries and feature them on Canucks.com in the near future.
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Pictures submitted to Taylor Jones's blog, Dear Photograph (also a book) serve to illustrate "how the daydreams of our memories collide with our current realities." Delete the scoop?
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!['The Walking Dead' Gets 'Dear Photograph' Treatment [PICS] | Dear Photograph | Scoop.it](/resources/img/white.gif)
Dear Photograph, a popular nostalgia blog showcasing photos within photos, gave its visitors a terrifying surprise Wednesday: The Walking Dead-inspired posts. Delete the scoop?
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A stunning visual treat of 140 never-before-seen images based on the popular website DearPhotograph.com... Delete the scoop?
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It's simple: hold a picture from the past in the place where it was photographed and take a picture of the picture. Add a caption to explain the meaning it has for you and you will be part... Delete the scoop?
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Creator of the site DearPhotograph.com joins The Morning Show to talk about his new role as the author of Dear Photograph - the book. Delete the scoop?
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The man responsible for the Internet phenomenon discusses the idea behind his nostalgic website and the future of the brand. Complex.com: The original buyer's guide for men. Delete the scoop?
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Our latest page-turner?A new compilation of wanderlusty photographs by Dearphotograph.com’s nostalgic shutterbug sensation, Taylor Jones. ... Delete the scoop?
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Dear Photograph started off as a nice nostalgic blog with six pictures of old family snaps lined up in their original setting. Then it went viral. Delete the scoop?
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Chevrolet’s latest spot shows photos of old Chevies being held up against modern-day backgrounds. It’s lovely and leverages the brand’s history, but some are alleging the concept is stolen from the popular blog Dear Photograph. |
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Many watching the news out of Connecticut do not have personal connections to those murdered in Friday's school shootings. But much of the nation is looking for ways to process their grief. Delete the scoop?
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I'm that girl you see on public transit staring off into space, envisioning some long lost memory. I pretty much swim in nostalgia. Delete the scoop?
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One year ago, Taylor Jones unleashed "Dear Photograph," a popular blog showcasing photos within photos. With a book in stores this month, he's now developing an app. Delete the scoop?
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A website invites readers to submit photos of photos — images from the past, set in the present. Delete the scoop?
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DearPhotograph.com was named one of Time.com’s 50 Best Websites of 2011, and the #1 Website of 2011 as picked by CBS’s The Early Show. Delete the scoop?
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A Canadian entrepreneur is behind one of the hottest websites of the year, DearPhotograph.com... Delete the scoop?
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My journey began on May 25th, 2011, while sitting at the dinner table looking through old photographs that my mom had carefully placed in countless albums and suddenly I was struck by a familiar scene. Delete the scoop?
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Now and then you hear a story that restores your faith in the internet, both as a global sharing tool that can be used as a force for good and as a means by which a moment of serendipity and a good idea can bring fame and fortune to an individual. Delete the scoop?
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Hosts: Amber MacArthur and Sarah Lane Amber & Sarah chat with the founder of Dear Photograph, Ebay buys Hunch, Google+ trending topics, Tiny Review app, & more Delete the scoop?
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Chevy's new commercial is very similar in concept to the popular blog "Dear Photograph," which elicits nostalgia with old photos against modern backdrops. But is a creative concept like this protected by intellectual property laws? 
's comment, November 28, 2011 6:00 AM
I believe so..
It's something you thought of. Due credit is needed.. Delete the scoop?
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