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Rescooped by Oakville Deals from Just Story It! Biz Storytelling
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The Reason Your Biz Story Matters Video

http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...

Via Karen Dietz
Oakville Deals's insight:

What's your story? What are your mission vision values? Why it matters.

Excellent video.

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Giselle Hardt's curator insight, June 1, 2013 12:28 PM

Votre histoire vous diférencie de vos concurrents...

Cho Rong Kim's comment, June 3, 2013 3:43 AM
Really nice!
Karen Dietz's comment, June 4, 2013 7:28 PM
Thank you all for your comments! Glad you liked the post :)
Rescooped by Oakville Deals from Just Story It! Biz Storytelling
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The Valuable Links Between Stories and Our Collective Actions

The Valuable Links Between Stories and Our Collective Actions | Deals Oakville | Scoop.it
Story as a catalyst for meaning & purpose.

Via Karen Dietz
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Karen Dietz's curator insight, February 1, 2013 4:55 PM

THIS POST HAS MOVED! HERE IS THE NEW LINK: https://designingliteracy.squarespace.com/literacyoftheimagination/the-valuable-links-between-stories-and-our-co 


Ahhh -- really good insights and points here in this article by Gunther Sonnenfeld that expands our typical ways of working with stories in business (transactional storytelling), and how we need to shift to transformational storytelling.


Stories provide meaning and purpose, as the above text says. Even when told for transactional purposes. But there is no reason for organizations not to also claim the higher ground.


This is a thoughtful article that touches on a few fundamental truths about storytelling, and calling us to think/act more deeply about the story work we do.


And I like the visual chart that comes along with it also!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, February 2, 2013 4:12 AM

Insightful read that goes deeper on storytelling's appeal.

ratzelster's curator insight, February 2, 2013 9:06 AM

We talk about how to spread our influence and how to build audience for our message.  Story seems to me to be one excellent way for doing that.