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Some of the things that are important to car dealers.
Curated by JD Rucker
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3 Key Components to Building Social Media Campaigns That Drive Results

3 Key Components to Building Social Media Campaigns That Drive Results | DealerAuthority | Scoop.it
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
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Buffett to Buy Van Tuyl, Create Berkshire Auto Unit

Buffett to Buy Van Tuyl, Create Berkshire Auto Unit | DealerAuthority | Scoop.it
Warren Buffett’s Berkshire Hathaway Inc. agreed to buy Van Tuyl Group, the largest privately owned U.S. auto dealer, in a bet that the industry will consolidate.
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Make Your Search Marketing Perfect in 2014

Make Your Search Marketing Perfect in 2014 | DealerAuthority | Scoop.it
This is the year. You've either tried to avoid it in the past or were disappointed in the results of those who were trying to help you with their products or services. In 2014, there's simply no excuse for having a poor search marketing presence.
JD Rucker's insight:

For the first time ever, it's possible to truly separate yourself from the competition on search with some pretty basic techniques. It's all about quality, baby!

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Mobile Is The New Black: How to Make Your Social Media Mobile Friendly

Mobile Is The New Black: How to Make Your Social Media Mobile Friendly | DealerAuthority | Scoop.it
There are over 6 billion active mobile phones in the world. Are you capturing your mobile audience? Here are a few points to integrate social media on mobile.
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Why SEO is More Important than Ever

Why SEO is More Important than Ever | DealerAuthority | Scoop.it
There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimizat…
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5 Simple Tips To Increase Engagement with Social Media

5 Simple Tips To Increase Engagement with Social Media | DealerAuthority | Scoop.it
You don’t need to be a big brand or have a large budget to succeed on social media. Here are five simple tips to increase engagement with social media.
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Ten Things NOT To Do on Social Media

Ten Things NOT To Do on Social Media | DealerAuthority | Scoop.it
Social Media has become an active component of many marketing strategies. Her is a list of 11 Things NOT To Do on Social Media.
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Social media trends for 2014

Social media trends for 2014 | DealerAuthority | Scoop.it
In 2014 it’s predicted that social media marketing budgets will double for most SME’s. Never before has the power of social and mobile buying been so prominent, with the upcoming ‘Cyber Monday’ look...
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How to Improve Your Mobile Marketing Strategy

How to Improve Your Mobile Marketing Strategy | DealerAuthority | Scoop.it

A catchy Facebook ad has sucked you in yet again — you're just a couple clicks away from owning another completely impractical pair of stilettos.

Except you're on the go during this particular shopping spree; you're navigating the site on your smartphone — and it just isn't displaying correctly. Faced with the annoyance and inconvenience of having to zoom in and click on tiny links, and the difficulty of filling out a credit card form, you close the page in frustration — and likely forget about its existence.

 

 

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Getting Real About Writer's Burn Out and Social Media Demands

Getting Real About Writer's Burn Out and Social Media Demands | DealerAuthority | Scoop.it
I was going through my Triberr stream today and someone had blogged on people who are too "big for their britches" to say thank you for retweets, comments etc. I shared the post as they do have a p...
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11% of US companies spent between $1M and $5M on social media in 2013, up from 9% in 2012 (Altimeter Group)

11% of US companies spent between $1M and $5M on social media in 2013, up from 9% in 2012 (11% of US companies spent between $1M and $5M on social media in 2013, up from 9% in

2012 http://t.co/uh1kdKkXVi)...
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In social media, do brands really understand their customers?

In social media, do brands really understand their customers? | DealerAuthority | Scoop.it
When it comes to social media, do brands really understand what their customers want? (#RARE_Remix:: When it comes to social media, do brands really understand what their customers want?
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6 Easy Steps For A Successful Social Media Marketing Strategy

6 Easy Steps For A Successful Social Media Marketing Strategy | DealerAuthority | Scoop.it
Before launching your Social Media Marketing Strategy it is vital to fully understand the benefits of each platform, as well as the goal you want to achieve (6 Easy Steps For A Successful Social Media Marketing Strategy >>
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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | DealerAuthority | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis
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How to Set Social Media Goals | Buffer

How to Set Social Media Goals | Buffer | DealerAuthority | Scoop.it

...An intriguing metric—even the name sounds like we’re headed down the right path!

 

An intriguing metric is unique in how it can directly relate to growth. There’re tons of metrics out there: followers, likes, clicks, impressions, etc. How do you know which social media metrics are worth pursuing as goals?

 

Here’s the test that we use at Buffer, thanks to some awesome advice from KISSmetrics cofounder Hiten Shah.We view our metrics as fitting into one of four buckets....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 3, 2014 2:18 AM

Kevan Lee shares Buffer's goal-setting systems for coming up with impactful social media goals that will grow your marketing efforts.

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Just the Facts… About Internet Marketing [Infographic]

Just the Facts… About Internet Marketing [Infographic] | DealerAuthority | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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Should Salespeople Ask for Reviews at the Store?

Should Salespeople Ask for Reviews at the Store? | DealerAuthority | Scoop.it
I have my personal feelings about this issue, but I wanted to see what the dealer community thought. Should salespeople, service advisers, and/or finance manag…
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How to Use Pinterest for Business

How to Use Pinterest for Business | DealerAuthority | Scoop.it
By now you have no doubt heard about Pinterest, the virtual "pin" board (aka online scrapbook) that is the current social media darling.
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4 Basic Steps To A Successful Social Media Campaign

4 Basic Steps To A Successful Social Media Campaign | DealerAuthority | Scoop.it
Often small businesses who create a Facebook page, or open a Twitter account think that’s all they need to do. Build it and they will come? Not unless you are a(...) (Ditch the self-entitlement mentality on social media.
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SEO 2014: The Biggest SEO Survey of the Year

SEO 2014: The Biggest SEO Survey of the Year | DealerAuthority | Scoop.it
@ruthburr The Biggest #SEO Survey of the Year http://t.co/zGKwMkPZXY
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The 10 Biggest Social Media Marketing Fails Of 2013

The 10 Biggest Social Media Marketing Fails Of 2013 | DealerAuthority | Scoop.it
Social media marketing is essential for every brand in today's world, but when it fails, it fails hard.
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Must-Have Tools for Social Media Marketers

Must-Have Tools for Social Media Marketers | DealerAuthority | Scoop.it
A social media marketer needs a lot of tools in order to stay on top of a company's online presence. Here are ones you should add to your toolbox.
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Google has finished its transition to secure search

Google has finished its transition to secure search | DealerAuthority | Scoop.it
It's official! Google moved entirely to https as in any query made on the search engine will result in a secure search.
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Car Museum Ferdinand Budicki

Car Museum Ferdinand Budicki | DealerAuthority | Scoop.it
Opening of the Car Museum Ferdinand Budicki, first Car Museum in Croatia. Check the link for the entire gallery | ivanklindic.info/2013/07/06/car-museum-ferdinand-budicki/ | www.ivanklindic.info
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