De Marketing Mentor
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Esther Braspenning
Scoop.it!

Seth's Blog: Better than free?

Seth's Blog: Better than free? | De Marketing Mentor | Scoop.it
Without a doubt, free enables an idea to spread, it creates opportunity for sampling, it can open the door to engagement. But when you buy something, you're paying for something that you can never get when it's handed to you....
more...
No comment yet.
Scooped by Esther Braspenning
Scoop.it!

Seth's Blog: The opposite of 'defenseless'

Seth's Blog: The opposite of 'defenseless' | De Marketing Mentor | Scoop.it
It might be defended, or defensive. If you're asking for feedback or coaching or an education, neither is going to help you very much. The person who has ideas that are well defended isn't going to be able to listen...
more...
No comment yet.
Scooped by Esther Braspenning
Scoop.it!

The Truth About Starbucks And The $4 Coffee | The Story of Telling

The Truth About Starbucks And The $4 Coffee | The Story of Telling | De Marketing Mentor | Scoop.it
Value is a story we tell ourselves. Starbucks didn't actually invent the $4 coffee—they created the $2 experience.
more...
No comment yet.