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Curation Is The New Black; But Will It Get In The Black?

Curation Is The New Black; But Will It Get In The Black? | De Informatieprofessional | Scoop.it

"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog. 

 

Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.

 

How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue  to justify it. Like some bloggers do. 

 

As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:

- Check out http://hdslrnews.planet5d.com/ for an example of a sponsored topic;

- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.

 

But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell. 

 

Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?


Via Deanna Dahlsad, Guillaume Decugis
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Brian Yanish - MarketingHits.com's comment, October 3, 2012 8:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment, October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment, October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
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How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | De Informatieprofessional | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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Burgers verwachten reacties op social media bij calamiteiten - Twittermania

Burgers verwachten reacties op social media bij calamiteiten - Twittermania | De Informatieprofessional | Scoop.it
Burgers verwachten reacties op social media bij calamiteitenTwittermaniaTijdens de ramp bij Pukkelpop enige tijd terug bleek al dat getroffenen en mensen die aanwezig waren hoewel zelf niet tot de slachtoffers behorende social media inzetten om met...

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8 Klassieke social mediafouten - MT Management Team (Blog)

8 Klassieke social mediafouten - MT Management Team (Blog) | De Informatieprofessional | Scoop.it
8 Klassieke social mediafoutenMT Management Team (Blog)Social media is niet meer weg te denken als onderdeel van klantcontact. Populaire kanalen zoals LinkedIn, Facebook en Twitter worden ingezet om de positie van bedrijven en merken te versterken.
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Waarom zijn wij koploper bij Het Nieuwe Werken? - Computable

Waarom zijn wij koploper bij Het Nieuwe Werken? - Computable | De Informatieprofessional | Scoop.it
Waarom zijn wij koploper bij Het Nieuwe Werken?ComputableMaar hard werken betekent doorgaans ook dat er slim gewerkt moet worden.
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Social Media blunders [Infographic]

Social Media blunders [Infographic] | De Informatieprofessional | Scoop.it
De lijst met celebrities en merken die afgebrand worden door blunders op sociale media is lang en blijft verder groeien. Onderstaande infographic...
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Make-your-own-ebooks platform: Aerbook Maker

I’ve spent the past few months reporting on platforms that help school librarians make ebooks available to their patrons. But what about librarians and other educators who want to go beyond a read-only experience and enable their students to easily create, share—and even market—their very own slick, tablet-ready graphical ebooks and mobile apps? Enter Aerbook Maker.

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Curate Your Own Web Magazine by Picking the Best from the Web with Zeen

Curate Your Own Web Magazine by Picking the Best from the Web with Zeen | De Informatieprofessional | Scoop.it

Robin Good: I have just received an invitation to test the new content curation platform Zeen, and here I am with some early impressions on what I have seen.

 

Zeen is a content curation tool designed to create good-looking magazines on a specific topic or theme. Setup and configuration is very easy and straightforward and it allows you to connect your Facebook, Twitter and Instagram accounts.

 

Once you are in, you can immediately set up a Zeen magazine, by selecting a title, a description and a cover image. From there on you are free to use the integrated search feature to find web articles, news, images, video clips or tweets relevant to your magazine. You just start a search after having selected what kind of content you are looking for and Zeen presents you with a set of relevant results. One-click on any of them and they are inserted instantly in your magazine.

 

You can also create as many "tags" (Zeen calls them "labels") as you like and assign each content item to a specific label.

 

The final magazine issue offers an automatic visual table of contents, in which you can organize by dragging and dropping the order of your selected contents.

 

A Zeen magazine can be made of multiple issues, instead of being like Scoop.it, a continuously growing content holder. You select the content items and you produce an issue (which can be still edited after publication).

 

N.B.: There is no way to edit or modify the content picked and added to your magazine, including the use of images.

 

You can't create new content but only pick and organize existing resources.

 

Here is an example of a Zeen magazine: http://zeen.com/read/ODgO94/toc

and here is another one on barbeques: http://zeen.com/read/KuJoAW

 

 

More info: http://zeen.com/

 


Via Robin Good
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Brian Yanish - MarketingHits.com's comment, August 16, 2012 8:58 AM
After receiving an invite yesterday and also gave it a try. They have a long way to go as far as a mobile user using the site to currate content.

In find when viewing a magazine the layout has to much going on around it that takes away from the content.
Robin Good's comment, August 16, 2012 9:02 AM
Brian, I agree with you 1000%!
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What Content Curation Is and How To Do It Right: Margot Bloomenstein [Video]

Robin Good: Good video with Margot Bloomenstein, brand and content strategist, being interviewed and explaining, in very simple terms what "is" and what "it is not".

 

This is a good introduction to what content curation is, and how it is done as it would be explained to someone who knows nothing or very little about it.

 

Good material to show to top management, executives and to those who may be a bit skeptical about the benefits of doing it as well as for those who are just starting to explore this activity.

 

"It’s not about hoarding content indiscriminately, says Bloomstein. You have to have goals in mind from the outset.

 

Not every bit of content you come across will be relevant to your audience, either.

 

The content curation process is intended to determine what is and isn’t important, in addition to what your readers want to see. Then, it’s your job to get that content in front of them."

 

To the point. Recommended. 8/10

 

Video 1':19": http://youtu.be/46tTz1IpzOw

 

Learn more at: http://labs.openviewpartners.com/videos/breaking-down-the-steps-to-content-curation/

 

 


Via Robin Good, Gerrit Visser
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Content Curation - an art of compiling and organize content | Brand & Content Curation

Content Curation - an art of compiling and organize content | Brand & Content Curation | De Informatieprofessional | Scoop.it
Content curation is an art of compiling information from a variety of sources and presenting them in a creative manner in front on your audience.
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How Facebook is Shaping Your 2012 Travel Decisions - Forbes

How Facebook is Shaping Your 2012 Travel Decisions - Forbes | De Informatieprofessional | Scoop.it

"Believe it or not, Facebook may help you plan your next trip.  Recent studies reveal that what matters most when planning a trip is notwhere you’re going, but rather who you know that has already traveled to that destination.  Without a doubt, the ubiquitous marketing tool’s unique brand interaction is setting a new beat to the travel pulse."


Via Tourism Australia
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Rescooped by Annemarijs from Social Media Bites!
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Big Bird! - Twitter Stats 2012 (Infographic)

Big Bird! - Twitter Stats 2012 (Infographic) | De Informatieprofessional | Scoop.it

Latest stats on the busy social media bird - great info in a graphic! . . .


Via David Blundell
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Community Reference: Making Libraries Indispensable in a New Way | American Libraries Magazine

Community Reference: Making Libraries Indispensable in a New Way | American Libraries Magazine | De Informatieprofessional | Scoop.it

Embedding librarians in local organizations is the cornerstone of community reference. Assignments for embedded librarians vary from branch to branch so as to strategically target organizations that will provide the greatest partnership opportunities. DCL staff are embedded throughout the county in local schools, city councils, metro districts, economic development councils, and even a local women’s crisis center.

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Social Media and Place

Social Media and Place | De Informatieprofessional | Scoop.it
Facebook most social cities: People everywhere use Facebook to check in to places. Here you can see the 5 top hotspots of the most "social"cities.

 

Questions to ponder: What attributes do these commonly 'checked into' landmarks have in common?  Are you surprised that some are or are not on the list?

 

Tags: socialmedia, place, tourism, infographic, London, NYC, Paris.


Via Seth Dixon
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Martin's KennisManagement plaat - martin's bla bla

Martin's KennisManagement plaat - martin's bla bla | De Informatieprofessional | Scoop.it
Martin's KennisManagement plaat. Bij deze de laatste versie van mijn kennismanagementplaat. Heb je aanvullingen of suggesties? Voeg een commentaar toe aan de blog... Click here to download: i_Conceptmap ...
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How is Content Curation helping Professionals? Where is it evolving to? The Friday Hangout

Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.


Via Guillaume Decugis
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Sieg Holle's curator insight, December 31, 2012 11:53 AM

True. Take the time to talk to your customers least we forget marketing 101 and make it easy for them to do so. get and build traction 2013 

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Intern social media gebruik

Intern social media gebruik | De Informatieprofessional | Scoop.it
Social media kan voor interne communicatie worden ingezet. Welke media u het beste kunt gebruiken verschilt per bedrijf.
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'BYOD maakt kloof tussen IT en gebruikers groter' - Automatisering Gids

'BYOD maakt kloof tussen IT en gebruikers groter' - Automatisering Gids | De Informatieprofessional | Scoop.it
Automatisering Gids'BYOD maakt kloof tussen IT en gebruikers groter'Automatisering GidsMaar gebruikers worden sneller slimmer op dit punt, blijkt uit een onderzoek uitgevoerd door Forrester Research in opdracht van Unisys.
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Social Media postmortem: denk aan je digitale erfenis | Metareporter

Social Media postmortem: denk aan je digitale erfenis | Metareporter | De Informatieprofessional | Scoop.it
Social Media postmortem: denk aan je digitale erfenis. Vandaag de dag hoeven er geen harde bewijzen meer geleverd te worden om te kunnen stellen dat het dagelijks leven zich voor een groot deel op het internet afspeelt.
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Why Libraries Are Not Creative Organizations

Why Libraries Are Not Creative Organizations | De Informatieprofessional | Scoop.it
Firstly, schools of library and information science don’t teach it, and secondly, librarians don’t think it. OK, librarians as individuals are relatively creative, but I’m referring to library organizations – they are not creative or nimble.
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Lezing van Ad van Heijst over information governance - deel 1

VHIC Information Retrieval Day 2009 - lezing van Ad van Heijst over information governance - deel 1...

Via Gerrit Visser
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Dit is wat de social media allemaal weten van jou en je leven

Dit is wat de social media allemaal weten van jou en je leven | De Informatieprofessional | Scoop.it
Dit is wat de social media allemaal weten van jou en je leven. social-data-infographic. zaterdag 21 juli 2012. Door : Gerard Driehuis Categorie: Tech. Twitter, facebook, Linkedin en de anderen leggen allemaal gegevens van ...
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Understanding Content Curation

Understanding Content Curation | De Informatieprofessional | Scoop.it

On her blog, Nancy White did a great job detailing the various levels at which Curation adds value. And how it differs from collecting.

 

A Learning & Innovation specialist, she also greatly outlines how curation and education are a great fit.


Via Neli Maria Mengalli, Guillaume Decugis
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ProfessorBill Santiago's curator insight, October 21, 2014 12:08 PM

 

What do I need to know in order to give good safe care to those who are sick?

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The 6 Types Of Social Media Users | Social Media Today

The 6 Types Of Social Media Users | Social Media Today | De Informatieprofessional | Scoop.it
At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy.
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