Remember just a few years back, before Apple decided we all needed a mobile-laptop hybrid and connecting to the web via a device was a rubbish user experience at best?
Nostalgia – for a moment.
Since then mobiles and tablets have made their presence felt in various parts of the travel purchase funnel, with all manner of apps arriving on the scene, often at the search and booking end of the cycle.
But some data released from 101Holidays over one million visits has shown that non-desktop or laptop devices are accounting for a third (A THIRD) of traffic.
This is a massive jump from previous years.
Via Tourism Australia Global Insights