A Dose of DSW's Net
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Marketers Are Not Publishing Enough Content | Mitch Joel - Harvard Business Review

Marketers Are Not Publishing Enough Content | Mitch Joel - Harvard Business Review | A Dose of DSW's Net | Scoop.it

Yes, you need quality. But you also need quantity.......Inevitable is the classic "quality versus quantity" debate. In rebuttal to the pushback that Vaynerchuk's comments received, he astutely asks, "why not both?" Why can't brands create a lot of high quality content? Sure, some of this content will work and some will miss the mark. Not all attempts will result in a viral homerun, but we live in a real-time world, where individuals are increasingly looking for more context from their content. Content providers are going to have to play a very different game. A personal case study comes to mind. On May 21st, I published my second business book, CTRL ALT Delete. Along with a digital experience to compliment the launch of the book, my digital marketing agency, Twist Image, took the interesting stats and data from this experience and created a SlideShare. Instead of simply tweeting and sharing the link throughout my online social spaces, I shared some of the unique stats (akin to Vaynerchuk's tripling down). I expected this deluge of content to upset my online community, provoking negative comments and pushback. Much to my surprise, the SlideShare quickly surpassed 100,000 views, and the number of new followers and friends coupled with the retweets and shares sent my overall analytics through the roof. Creating what Monty refers to as "digital clutter" seems to have been the most effective strategy to get the word out. How did this happen? People aren't "on the ready" just because I decided to hit a publish button. The frequency of posting matched with the quality created greater attention and focus on the message. It's a tough lesson for new media thinkers to hear: traditional tactics like frequency and repetition work....


Via Jeff Domansky
D'Oyen Williams's insight:

CONSISTENCY is the name of the game - frequency and repitition are only moderators. Content must be consistently published so as to create consumption habits as well as content must be consistent with (or surpass) audience expectation

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Jeff Domansky's curator insight, June 14, 2013 1:35 PM

Mitch Joel reflects on the need for quality. But you also need quantity for reach as he shows with a good example.

A Dose of DSW's Net
A curation of publications about digital culture, digital media, applied research and communication - and how they all come together in business and strategy
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | A Dose of DSW's Net | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Community-Supported Art & Design to Launch in Brooklyn this Fall

Community-Supported Art & Design to Launch in Brooklyn this Fall | A Dose of DSW's Net | Scoop.it
The fact that New York City is probably about as urban a setting as one can imagine is probably precisely why the urban garderning movement has slowly but surely established roots in the five boroughs: the notion of growing fresh fruits and...
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Don't hand out address book

Don't hand out address book | A Dose of DSW's Net | Scoop.it
When you join a social network, it usually asks if you'd like help finding friends who also use the service.
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Hacker's appeal may shape the future of the Internet - RT (blog)

Hacker's appeal may shape the future of the Internet - RT (blog) | A Dose of DSW's Net | Scoop.it
RT (blog) Hacker's appeal may shape the future of the Internet RT (blog) Although that information was freely available on the Internet and was not password protected, Auernheimer was convicted of accessing a computer “without authorization” under...
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Genuine care – the essential ingredient for the best customer service experience.

Genuine care – the essential ingredient for the best customer service experience. | A Dose of DSW's Net | Scoop.it
We are currently living in an era of increasing impatience. Due to the growth in the hospitality industry, our customers have options - they can simply go elsewhere resulting in a loss of profits for...
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The First Ad From Motorola Since Google Bought It - Business Insider

The First Ad From Motorola Since Google Bought It - Business Insider | A Dose of DSW's Net | Scoop.it
The phone is made in the USA, and it will be customizable.
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Touch Digital lab boosts Coventry SME's productivity -

Touch Digital lab boosts Coventry SME's productivity - | A Dose of DSW's Net | Scoop.it
Coventry Telegraph
Touch Digital lab boosts Coventry SME's productivity
Coventry Telegraph
“Businesses are often aware of these innovations, but don't know how to harness them effectively.

Via TechinBiz
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Halo 4: Forward Unto Dawn

Halo 4: Forward Unto Dawn | A Dose of DSW's Net | Scoop.it
In this long awaited epic series, Halo fans will be taken back to the infamous beginning of the Human/Covenant war, when the Master Chief inspired a young ca...
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22 Productivity Tricks and Tools You Love

22 Productivity Tricks and Tools You Love | A Dose of DSW's Net | Scoop.it
Last week, in a giveaway sponsored by Manage Your Day-to-Day, we asked you to share your favorite tips and tools for getting things done. Tons of what we c (Set phasers to EFFICIENCY!

Via TechinBiz
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Ted Thomas's curator insight, July 2, 2013 7:05 PM

Technology to the rescue...

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Concept Cast: A 3D-Printed Exoskeletal Cast from Jake Evill

Concept Cast: A 3D-Printed Exoskeletal Cast from Jake Evill | A Dose of DSW's Net | Scoop.it
Just about everyone has that really gruesome childhood story of the first time you broke a bone and went through the lengthy process of getting a cast. If you happen to grow up to be in the best professional field ever (i.e.
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A Nice Graphic On The Risks of Social Networking

A Nice Graphic On The Risks of Social Networking | A Dose of DSW's Net | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Study Gauges Value of Technology in Schools - New York Times (blog)

Study Gauges Value of Technology in Schools
New York Times (blog)
With school districts rushing to buy computers, tablets, digital white boards and other technology, a new report questions whether the investment is worth it.
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The Non-Tech Guide to Content Marketing ROI | Business 2 Community

The Non-Tech Guide to Content Marketing ROI | Business 2 Community | A Dose of DSW's Net | Scoop.it

Here you are, blogging, tweeting, and celebrating your new YouTube video tipping past 5,000 views when you realize…Where are the sales?Without hard facts – dollars earned per dollar spent – your “successful” content marketing isn’t going to be “successful” for much longer.But isn’t measuring the ROI of your content marketing supposed to be impossible? Don’t you have to hire a really expensive analytics firm to get answers?No and no.Your content strategy does produce results, and those results can be measured. You don’t have to hold a degree in computer science or a fat wallet either. Here’s how….


Via Jeff Domansky
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Deserves a read

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Jeff Domansky's curator insight, June 14, 2013 1:41 PM

Without ROI, content marketing is just noise. Here's how to measure results.

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The Makers of Things: A Series of Films about an OG Makerspace and Its Community Members

The Makers of Things: A Series of Films about an OG Makerspace and Its Community Members | A Dose of DSW's Net | Scoop.it
Industrial Design content and community site - articles, discussions, interviews and resources.
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Apple’s web-based office software will force Google and Microsoft to up their game

Apple’s web-based office software will force Google and Microsoft to up their game | A Dose of DSW's Net | Scoop.it
Software developers who have early access to Apple's competitor for office software programs like Google Drive and Microsoft Office are tripping over themselves to sing its praises.
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The Top 10 Pieces of Technology every Small Business should Have

The Top 10 Pieces of Technology every Small Business should Have | A Dose of DSW's Net | Scoop.it
Let’s be realistic: Times when we sat in a comfy little office, writing in a notepad (paper of course) and drinking coffee whilst reading the paper edition of our daily newspaper are gone.
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Achieving EMR Usability: The Need for Empathy - The Elation Blog

Achieving EMR Usability: The Need for Empathy - The Elation Blog | A Dose of DSW's Net | Scoop.it
Imagine getting to zero-inbox each day as if ppl's lives depend on it. Why #emphathy is so important for #usability http://t.co/EmGMQu32M3
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Why Google Did Buy Motorola

Why Google Did Buy Motorola | A Dose of DSW's Net | Scoop.it
The Verge asks if anyone can work out why Google bought Motorola. Their argument being that they're not having much luck in enforcing the patent portfolio against anyone so therefore that's $12.5 billion just wasted.
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Public or Private? The Risks of Posting in Social Networks | Malware Blog | Trend Micro

Public or Private? The Risks of Posting in Social Networks | Malware Blog | Trend Micro | A Dose of DSW's Net | Scoop.it
Posting too much information could lead to undesirable consequences such as identity theft. Trend Micro found that 1 in 3 people know someone who became victims of identity theft.

Via Beth Dichter
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Beth Dichter's curator insight, July 2, 2013 11:52 PM

How many social networks are you a member of? How often do you answer questions that request your date of birth, your school, your hometown...questions that may seem innocuous but may also be answers to security questions on other sites. 

This infographic looks at the following social networks: Facebook, Twitter,  Google+, Mixi, Sina Weibo, Tumblr. Linkedin, and Pinterest. It will allow you  to see how each of these sites falls in the areas of: privacy settings, contact details, connections, birth date, employment, location and name.

It also provides information about the potential backlash of providing personal information including identity theft, social engineering, and damaged reputation as well as some statistical information.

To learn more about the risks of sharing information online check out this post, or go directly to the infographic at:

http://blog.trendmicro.com/trendlabs-security-intelligence/the-risks-of-posting-in-social-networks/

Roberto Ivan Ramirez's curator insight, July 16, 2013 7:38 PM

La importancia de reflexionar de manera cuidadosa y crítica sobre los pros y contras del uso de las redes sociales actualmente, es parte de una cibercultura que como sociedad tendremos que afrontar las consecuencias de no poder prevenir a tiempo ni a los usuarios ni a las instancias y organizaciones promotoras de estas herrmientas digitales sociales. Es necesario hacer campañas de difusión masiva para no caer bajo los controles mediáticos de las corporaciones y grupos criminales que pueden hacer mal uso para detectar personas y controlarlas mentalmente hablando.

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Importance of Visual Communication in Elearning

Importance of Visual Communication in Elearning | A Dose of DSW's Net | Scoop.it
Retention of information is six times greater when information is presented by Visual means, let's see the why visual communication is important eLearningRead more › (Importance of Visual Communication in Elearning
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10 things you should know about tech and social this week

10 things you should know about tech and social this week | A Dose of DSW's Net | Scoop.it
We want to make being in-the-know on all things digital, social and tech as easy as possible. Here is our top 10 rundown to keep your tech IQ above par. Rest easy, busy one. We’ve got your back.

Via TechinBiz
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Contact lenses could zoom, thanks to leftover 3DTV technology

Contact lenses could zoom, thanks to leftover 3DTV technology | A Dose of DSW's Net | Scoop.it
A DARPA-funded project has built contact lenses that can zoom in and out in to aid those with degrading eyesight. A group of researchers — from the UC San Diego and the Swiss Federal Institute of...
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E-mail is crushing Facebook, Twitter for selling stuff online

E-mail is crushing Facebook, Twitter for selling stuff online | A Dose of DSW's Net | Scoop.it
In past four years, online retailers have quadrupled rate of customers acquired through e-mail.
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8 Bizarre Social Networks You Won't Believe Exist

8 Bizarre Social Networks You Won't Believe Exist | A Dose of DSW's Net | Scoop.it
There are plenty of niche social networks out there. We did our best to round up some of the strangest ones for your (WTF) viewing pleasure.

Via Tom D'Amico (@TDOttawa)
D'Oyen Williams's insight:

An interesting read... are there any sub-cultures or niches in the Caribbean that could benefit from something like this?

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Quality vs Frequency: What's Your Mobile Strategy?

Quality vs Frequency: What's Your Mobile Strategy? | A Dose of DSW's Net | Scoop.it
Your mobile experiences should match your customers' expectations. (Both effective. Choose your strategy. Quality vs Frequency: What's Your Mobile Strategy?

Via Fred Zimny
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Interesting title given HBR's publication of http://blogs.hbr.org/cs/2013/06/quality_and_quantity_tripling.html - BUT the article was worth the read

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