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Better Together: How Fundraising and Marketing / Communications Teams Can Collaborate and Conquer

Better Together: How Fundraising and Marketing / Communications Teams Can Collaborate and Conquer | Marketing | Scoop.it
RT @MargCahow: Better Together: How Fundraising and Marketing/Communications Teams Can Collaborate and Conquer http://t.co/FY2izpNFK4 #nonp…

Via Bill Palladino - MLUI
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It seems so obvious that marcom and fundraising work in harmony, especially given the end goals for everyone involved.

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Bill Palladino - MLUI's curator insight, January 9, 2014 8:15 AM

Too often nonprofits forget the power of their brands. They assume a brand simply appears.  Using (and building) your brand effectively can mean a huge difference in fundraising.

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Marcus Welby, MD, is on the Hot Seat

Marcus Welby, MD, is on the Hot Seat | Marketing | Scoop.it
Physicians’ self-regulation and professionalism is under intense scrutiny—much of it from inside the profession, as a remarkable series of
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The articles delve into how doctors do or don't learn what they need to know, what the public should expect

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The Future of Implantable Technology

The Future of Implantable Technology | Marketing | Scoop.it
The Near Future of Implantable Technology
An interesting Video about the Future of Implantable Technology.
It features Jennifer French the first woman to receive the implanted
Stand and Transfer sy

Via TechinBiz
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Jonathon Perino's curator insight, September 1, 2014 3:59 AM

What amazing things will evolve in the future...Bionic Man is not a fat fetched idea anymore. What wonders await us.

FitCentrix's curator insight, January 27, 2015 2:58 PM

Many people have dismissed "implantables" for fitness and health as futuristic and scary. Clearly sensors will move from the wrist, ankles, chest, etc. to implantable devices that can transmit regularly and receive commands remotely.  The net step is to sync this information with fitness and health knowledge bases that can respond to sensor data and recommend actions.

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Key Steps to Building Powerful Brand Advocates

Key Steps to Building Powerful Brand Advocates | Marketing | Scoop.it

By extending your message to their networks, brand advocates promote authentic, meaningful marketing at no cost. Here's how to convert your loyalists into disciples.

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Jack Tang's comment, March 15, 2013 1:43 AM
Trust is most important key word for any business. You want to have more loyal customers for your brand. Those group of people have good knowldge of your product and you don't need to spent to much time to serve them as well.
Kevin Chai's comment, March 16, 2013 9:40 AM
The article's emphasis on developing your customers into brand advocates touches briefly on the theory regarding the 4 types of customers, or more specifically, True Friends. The use of True Friends to grow your market is an idea that has been explored long ago, and while the article is correct on all accounts, it is all knowledge that anyone who has studied marketing would have already known.
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Integrating Social Media With Your Trade Shows WIll Help Maximize Your ROI

Integrating Social Media With Your Trade Shows WIll Help Maximize Your ROI | Marketing | Scoop.it
B2B marketing is still largely driven by the tried and tested methods like trade shows and events. This is not going away anytime soon.

Via Thomas Faltin
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Better Together: How Fundraising and Marketing / Communications Teams Can Collaborate and Conquer

Better Together: How Fundraising and Marketing / Communications Teams Can Collaborate and Conquer | Marketing | Scoop.it
RT @MargCahow: Better Together: How Fundraising and Marketing/Communications Teams Can Collaborate and Conquer http://t.co/FY2izpNFK4 #nonp…

Via Bill Palladino - MLUI
Jim's insight:

It seems so obvious that marcom and fundraising work in harmony, especially given the end goals for everyone involved.

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Bill Palladino - MLUI's curator insight, January 9, 2014 8:15 AM

Too often nonprofits forget the power of their brands. They assume a brand simply appears.  Using (and building) your brand effectively can mean a huge difference in fundraising.

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Optimize Your Landing Page Design By Seeing What Your Users See with Eyequant

Optimize Your Landing Page Design By Seeing  What Your Users See with Eyequant | Marketing | Scoop.it
EyeQuant instantly predicts how users look at your websites using technology developed by the world's top attention scientists at Caltech. No code required.

Via Robin Good
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Here is a quick way to test your web site on three different levels. It's a good way to better understand 

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Robin Good's curator insight, February 2, 2014 5:19 AM



Eyequant is a new web app which allows you to test and analyze instantly and web page design, landing or product page and to visualize for you the areas on the page that readers will pay most attention to.


The app does not require you to install any code or plugin on your site as it leverages scientific research data to evaluate, analyze and predict reader's behavior on any page without needing to use live traffic data.


Once you have submitted a web page by uploading it or by submitting its URL, Eyequant will be able to provide three different visual maps (attention map, hot spots, perception map) of your page showcasing the specific areas where reader's eyes will be drawn.


All visual maps produced by Eyequant can be easily exported to PDF, PPT and ZIP files. 


My comment: Excellent resource to gain valuabe insight into how to improve and optimize any web page. Definitely worth trying.



Free try out available (2 pages).


Try it out now: http://eyequant.com/ 


Pricing: http://eyequant.com/#!/pricing 





Valerie Demont's curator insight, February 5, 2014 2:00 AM

Testé : 2 analyses gratuites de vos landing pages. Ensuite, les price plan ne sont pas donnés.

 

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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3 Steps to Building Patient Personas for Content Marketing

3 Steps to Building Patient Personas for Content Marketing | Marketing | Scoop.it
Are you engaging the right patients on your healthcare blog or social media channels? Here are 3 steps to making sure that you are.
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Traditional Marketing Techniques That Work

Traditional Marketing Techniques That Work | Marketing | Scoop.it

Traditional Marketing Techniques That Work. Much of the recent buzz   in marketing circles focuses on using social media to help grow your business. Here are some simple, but effective means to build your brand and overall awareness.  


Via The Fish Firm
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The Neuroscience Of Trusting Your Gut - FastCompany | #TheMarketingAutomationAlert

The Neuroscience Of Trusting Your Gut - FastCompany | #TheMarketingAutomationAlert | Marketing | Scoop.it
Why should you trust your gut? Because science says it's the foundation of rational decision making.

 

Intermediate/ Digest...

 

Rather than being opposed, emotion and reason are deeply interrelated: if you're going to make sound and rational decisions, (Antonio Damasio) contends, you need to have first done prior accurate emotional processing. If you have done such processing, then your emotions accelerate your decision-making--in the form of intuitions, hunches, and gut feelings.

 

A hunch is a somatic marker: a physiological clue of what to do next. When you're anxious, you might feel tense in your back, when you're content, your shoulders and your hips might relax accordingly. So when you're making a call about a future decision, these physical sensations guide (or bias) you toward or away from certain actions.

 

Damasio says it's our gut feelings--that rapid-fire conjuring of future emotional states--that help us tip our decision-making in one direction or other.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, December 8, 2013 8:15 PM

And this scoop accompanies the previous scoop. There's value in intuition/gut and data, and it works against you if you focus on one.

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7 case studies prove ROI of mobile for healthcare marketers

7 case studies prove ROI of mobile for healthcare marketers | Marketing | Scoop.it

56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper)41% prefer care delivered via mobile devices (PWC)40% of office visits could be replaced by eVisit (source: Mayo Clinic)30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC)900+ hospitals are actively using social networking tools to communicate with patients (MC)

 

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Examples of “interactive wireless media” are smartphones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.

 

Does it generate value? The facts suggest mobile marketing should have transformation impact on healthcare. However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes.

 

Does mobile marketing “Show Me the Money.” Here are 8 case studies that prove the ROI of mobile for healthcare marketers.


Via Russ Merz, Ph.D.
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5 Secrets to Build a Powerhouse Surgery Center Marketing Strategy ...

5 Secrets to Build a Powerhouse Surgery Center Marketing Strategy ... | Marketing | Scoop.it
Hospitals have always been the giants of healthcare, overshadowing ASCs with huge market power. Surgery centers have always responded by offering what competing hospitals do not or cannot: lower costs, lower infection ...
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Marketing "building blocks" applicable to surgery centers, specialty clinics, group practices and physicians. Also, know who your best patients and why.

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Mastering difficult conversations: Conversations with difficult people

Mastering difficult conversations: Conversations with difficult people | Marketing | Scoop.it
People avoid conflicts and the confrontations required to deal with them not because they lack the will, but because they lack an approach. Here's how.
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Great Brands Aim For Customers' Hearts, Not Their Wallets

Great Brands Aim For Customers' Hearts, Not Their Wallets | Marketing | Scoop.it

There’s a big difference between sticking with a brand and being stuck with one. If your customers aren’t happy with your brand but they stay with you because of hefty switching costs, they’re not sticking with you—they’re stuck with you. Nobody wants to be held prisoner, so if your company’s customer-retention strategy relies on making it difficult for people to leave, you’re not building brand loyalty—and you’re not building a great brand.


To create valuable, sustainable customer relationships, great brands don’t sell customers on contracts—they seduce them with connections. Impactful, memorable, emotional connections lead to true brand loyalty.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 8, 2014 9:53 PM

A insider's look at how #brands can build #emotional connections with customers. Four steps for doing so are outlined in the article.

Irene Laulu's curator insight, October 1, 2014 1:20 AM

It is all about Brand. The above article says "Great Brands Aim For Customers' Hearts, Not Their Wallet" This means that Brand engage with the customers wants. It is something that a Customer experience at. Airline is very important for customers who love travelling from another country to another. Not only its cheap but also it is a transportation for people. For example Jetstar is well known as less than expensive with their fares it is affordable and reliable so as other Airline which is comfortable and reliable as well. Brand lead to a customer's happiness therefore brand is the beginning of everything. Customers will happy and spread the word if the brand has a value with a good quality that makes the customers more comfortable and happy with it.

 

@Ashleigh Ali

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How To Protect Your Business Info From Prying Eyes When Using Public WiFi

How To Protect Your Business Info From Prying Eyes When Using Public WiFi | Marketing | Scoop.it

Via Daniel Watson
Jim's insight:

How often do we stop to log in to get an update on email or social media and figure "what's the risk?" In this case, it could be plenty.

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Ivan Garcia-Hidalgo's curator insight, February 27, 2014 9:41 AM

Want to stay safe while on public WiFi? Well consider using #VPN ---> How To Protect Your Business Info From Prying Eyes When Using Public WiFi #cybersecurity

Marc Kneepkens's curator insight, February 27, 2014 10:20 AM

Yes! Highly recommended. I have used VPN's for years, living in emerging countries where Skype was blocked and many websites or social networks. Now we use it all the time, even in safe locations, especially when looking up financial accounts. I remember just recently accessing a credit card account, without having my VPN on. The next day this account was hacked. VPN's are a must.

Agi Anderson's curator insight, February 27, 2014 10:34 AM

Get the Scoop on with public WiFi!

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Creating Alignment Between Marketing Communications and Customer Experience

Creating Alignment Between Marketing Communications and Customer Experience | Marketing | Scoop.it

Creating Alignment Between Marketing Communications and Customer Experience |  http://t.co/9aXGB9qk ;


Via Fred Zimny
Jim's insight:

The adage of "walk the walk and talk the talk" couldn't be more important than saying what you'll do and then delivering in real time.

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Joseph Shuker's curator insight, March 20, 2013 9:40 PM

Great scoop compairing B2B marketing and B2C marketing, good for apply your business ideas to your selling ideas

Artemis Shirvani's comment, March 27, 2013 10:38 PM
Regarding to the making promises towards customers I remember while I was doing my CO-OP in a Company which sales their products just to businesses so they informed me at the beginning of my work how important is to making my promises towards business as a Company’s sale representative. They required me to read daily promotion that Company offer to its customer and also while I was talking to customers I should check with my supervisor about any services and promises that I could offer in order to not giving an offer which wasn’t in the Company’s promotion file. As we know sometimes customer service and sales products to people who does shopping in Mall is much easier than sales the product to an organisation and try to satisfy them due to normally businesses have more knowledge how to get their services and anything that they should receive. However, these days businesses are pretty careful towards their promises and I think if they really offering something to customer even accidently wrong then they try to provide it for their customers due to not losing those unsatisfied customers.
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Innovate My School: March 2014

Issue 8 of the Innovate My School magazine, bringing the latest in educational innovation and inspiration to educators across the UK.

Via Nik Peachey, Jim Lerman
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Abe Soltani's curator insight, February 12, 2014 4:39 PM

Good journal for teachers.

Louise Robinson-Lay's curator insight, February 13, 2014 4:31 PM

Good reading for teachers who want to implement technology rich lessons.

Kimberly House's curator insight, February 14, 2014 9:37 AM

This is a great free resource and a good source for ideas. I'll be sharing this with my staff!

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Looking to Develop More Timely and Relevant Content? Here are 75 Suggestions to Consider.

Looking to Develop More Timely and Relevant Content? Here are 75 Suggestions to Consider. | Marketing | Scoop.it

Excerpt from the article by Moz Blog:
"Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.

Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea.

Here are the main sections of the article:

Individual achievement;Tools;Lists;Internal resources;Industry;How-to;Company culture;Educational series;Events;Research;Theories;Higher-level overviews;Promotional;Seasonal;Out of the box.


Whether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own.

No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave..."

Each section is analyzed with detailed starting points, shining examples and external links. Read full article:
http://moz.com/blog/75-content-starters-for-any-industry


Via Giuseppe Mauriello
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Sreela Banerjee's curator insight, February 13, 2014 12:53 PM

This is great for anyone starting out - and in the life skills arena, this has to be a contributor, because in today's world of work, content marketing is a major skill.... leading to website traffic and sales.  Should we be setting this as an example to work at, to our young apprentices ? 

Maribel Young's curator insight, February 13, 2014 3:52 PM

Wow... a pretty complete list of ideas to help you get over any writers block!  Thanks for sharing.

malek's curator insight, February 16, 2014 8:54 AM

Rich source of info. Keep handy

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7 Ideas for Physician Content Marketing

7 Ideas for Physician Content Marketing | Marketing | Scoop.it

Not many physicians have heard of content marketing. But it’s a new way to keep current patients engaged and to attract new patients.

Content marketing involves the creation and sharing of content for the purpose of acquiring customers. It is the art of communicating with customers and prospects without selling.

“Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”

According to the Content Marketing Institute, content marketing works. Companies like Proctor and Gamble, Microsoft, Cisco Systems, and John Deere have embraced this new way to attract customers. Small businesses and independent entrepreneurs are also using it.

“Consumers have simply shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).”

 

 


Via Dinesh Chindarkar
Jim's insight:

When marketing your practice or business, think in terms of your own knowledge, your specific expertise and what resonates with your best patients or clients. And, if you don't know what that is - ask them.

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9 Iconic Brands That Could Soon Be Dead

9 Iconic Brands That Could Soon Be Dead | Marketing | Scoop.it
Did you know that Volvo is struggling to sell cars in America? Or that the sandwich chain Quiznos is in serious debt?

Via k3hamilton
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Insights to why some well-known and previously entrenched brands may be headed out to pasture.

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Coca-Cola 70's Christmas Hilltop Commercial - YouTube

Coca Cola Christmas Hilltop "I'd Like to Teach the World to Sing" TV Commercial.
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Here's a holiday trip down memory lane with Coca-Cola that seems so simple now. 

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Medical Practices Should Tackle Social Media

Medical Practices Should Tackle Social Media | Marketing | Scoop.it

Many health care marketing professionals avoid the idea of joining social networks. Some believe it’s a waste of time or that social media isn’t an appropriate channel to communicate brand messaging. However, for those managing health care marketing for a medical practice, it’s important to realize that there is a lot to gain from joining the social media conversation.

 

Over one billion people are on Facebook. Many are also on Twitter, Pinterest and Google+. Your practice doesn’t have to join all of the social networks out there, but be sure you are active on the sites you choose to join. The first step in selecting the right social media channel is to research your patient base to see which networks they utilize.

Social Media Lets Interested Followers Find You


The most useful thing about social media is that your followers know what to expect from you. By “liking” or “following” a medical practice, your audience expects to read posts related to your industry. Share information about your practice and your employees. Your followers will quickly understand how your employees interact with patients, and this information helps them decide whether your practice is a good fit for their treatment.

 

Social Media Helps Patients and Potential Patients Build a Community

The people that follow your practice online share a common bond. Make your posts engaging, informative and accessible to your audience, and encourage them to discuss topics with each other on your page.

 

Social Media Widens Your Exposure

Your social media followers already have an interest in your industry, whether it’s a clinic or a private medical practice. Your posts have the potential to be viewed by all your followers and their networks, meaning that your news and information is relevant to their lives. All of your friends and followers have their own followers. If your practice has 100 “likes” on Facebook, and each of those 100 people have 100 friends each, think of how quickly your information can spread. When followers “like” or comment on a post that post pops up on those followers’ newsfeeds. Then friends of your followers have direct access to view, comment, and “like” your content as well.

 

What social media successes and challenges have you faced?


Via Plus91
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Relevance of Social Media Presence for Doctors

Relevance of Social Media Presence for Doctors | Marketing | Scoop.it

Social media optimization should ideally be a part of any medical web promotion strategy ensuring active patient interaction and engagement. Today more and more medical practitioners realize the importance of embracing social media to provide helpful medical information and patient care. Providing patients with a digital communication option can help practices reach the billions of users on various social media platforms such as Facebook, Twitter, YouTube, Google +, LinkedIn, Pinterest and others. Moreover, these are venues that help maintain a long term doctor-patient relationship, ensuring both physician and patient satisfaction.

 

A new report from Hewlett-Packard Social Media Solutions claims that by ignoring social media, hospitals put their patients and reputation at risk. The report stressed the importance of social media presence for hospitals and health systems in the present scenario, with more patients using the internet to discuss and manage healthcare. Misleading medical information online can even risk the life of patients. Doctors can use social media to reduce the harm by replacing wrong health information with the right details to educate patients and guide them to the right websites.

 

It is important that physicians are aware of what patients are saying about them. Dissatisfied patients may post negative comments on doctors’ rating sites such as RateMDs.com, Healthgrades.com and others. Doctors can respond to such reviews and post informative blogs and the latest updates on their social networking sites and thereby build up positive reputation. With the use of social media platforms to increase practice exposure, physicians also need to comply with the general standards of patient privacy.

 

Social media marketing services provided by a reliable medical SEO company can help medical practices increase their brand awareness by enhancing online visibility and engaging more patients looking for particular services. Professional SEO service providers use the most established methods such as social networks, forums, blogs, and viral videos among others to ensure physicians and their practices a solid reputation in the industry.


Via Plus91
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hubWerks's curator insight, October 16, 2013 11:00 AM

This article is for medical doctors, dentists, chiropractic doctors--any of you who have a practice where you need to build patient trust, increase your practice/business, keep your patients informed and engage them in wellness, not just prevention.

The trend is to become relevant to your patients beyond just a check up, teeth cleaning or adustment!

Hey, I just had two out of three already this month...

 

Bob

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What I learned about management while directing traffic | SmartBlogs

What I learned about management while directing traffic | SmartBlogs | Marketing | Scoop.it
Sure, you can wait in line and take your turn. But if you step up and make something happen, you might just make a difference.
Jim's insight:

How often have you waited and waited only to find that no one was taking any action at the proverbial "front of the line?" 

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