Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
Traditional Marketing Techniques That Work. Much of the recent buzz in marketing circles focuses on using social media to help grow your business. Here are some simple, but effective means to build your brand and overall awareness.
Why should you trust your gut? Because science says it's the foundation of rational decision making.
Rather than being opposed, emotion and reason are deeply interrelated: if you're going to make sound and rational decisions, (Antonio Damasio) contends, you need to have first done prior accurate emotional processing. If you have done such processing, then your emotions accelerate your decision-making--in the form of intuitions, hunches, and gut feelings.
A hunch is a somatic marker: a physiological clue of what to do next. When you're anxious, you might feel tense in your back, when you're content, your shoulders and your hips might relax accordingly. So when you're making a call about a future decision, these physical sensations guide (or bias) you toward or away from certain actions.
Damasio says it's our gut feelings--that rapid-fire conjuring of future emotional states--that help us tip our decision-making in one direction or other.
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56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper)41% prefer care delivered via mobile devices (PWC)40% of office visits could be replaced by eVisit (source: Mayo Clinic)30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC)900+ hospitals are actively using social networking tools to communicate with patients (MC)
Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Examples of “interactive wireless media” are smartphones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.
Does it generate value? The facts suggest mobile marketing should have transformation impact on healthcare. However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes.
Does mobile marketing “Show Me the Money.” Here are 8 case studies that prove the ROI of mobile for healthcare marketers.
Hospitals have always been the giants of healthcare, overshadowing ASCs with huge market power. Surgery centers have always responded by offering what competing hospitals do not or cannot: lower costs, lower infection ...
Marketing "building blocks" applicable to surgery centers, specialty clinics, group practices and physicians. Also, know who your best patients and why.
There’s a big difference between sticking with a brand and being stuck with one. If your customers aren’t happy with your brand but they stay with you because of hefty switching costs, they’re not sticking with you—they’re stuck with you. Nobody wants to be held prisoner, so if your company’s customer-retention strategy relies on making it difficult for people to leave, you’re not building brand loyalty—and you’re not building a great brand.
To create valuable, sustainable customer relationships, great brands don’t sell customers on contracts—they seduce them with connections. Impactful, memorable, emotional connections lead to true brand loyalty.
Excerpt from the article by Moz Blog: "Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.
Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea.
Here are the main sections of the article:
Individual achievement;Tools;Lists;Internal resources;Industry;How-to;Company culture;Educational series;Events;Research;Theories;Higher-level overviews;Promotional;Seasonal;Out of the box.
Whether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own.
No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave..."
Not many physicians have heard of content marketing. But it’s a new way to keep current patients engaged and to attract new patients.
Content marketing involves the creation and sharing of content for the purpose of acquiring customers. It is the art of communicating with customers and prospects without selling.
“Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
According to the Content Marketing Institute, content marketing works. Companies like Proctor and Gamble, Microsoft, Cisco Systems, and John Deere have embraced this new way to attract customers. Small businesses and independent entrepreneurs are also using it.
“Consumers have simply shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).”
When marketing your practice or business, think in terms of your own knowledge, your specific expertise and what resonates with your best patients or clients. And, if you don't know what that is - ask them.
Many health care marketing professionals avoid the idea of joining social networks. Some believe it’s a waste of time or that social media isn’t an appropriate channel to communicate brand messaging. However, for those managing health care marketing for a medical practice, it’s important to realize that there is a lot to gain from joining the social media conversation.
Over one billion people are on Facebook. Many are also on Twitter, Pinterest and Google+. Your practice doesn’t have to join all of the social networks out there, but be sure you are active on the sites you choose to join. The first step in selecting the right social media channel is to research your patient base to see which networks they utilize.
Social Media Lets Interested Followers Find You
The most useful thing about social media is that your followers know what to expect from you. By “liking” or “following” a medical practice, your audience expects to read posts related to your industry. Share information about your practice and your employees. Your followers will quickly understand how your employees interact with patients, and this information helps them decide whether your practice is a good fit for their treatment.
Social Media Helps Patients and Potential Patients Build a Community
The people that follow your practice online share a common bond. Make your posts engaging, informative and accessible to your audience, and encourage them to discuss topics with each other on your page.
Social Media Widens Your Exposure
Your social media followers already have an interest in your industry, whether it’s a clinic or a private medical practice. Your posts have the potential to be viewed by all your followers and their networks, meaning that your news and information is relevant to their lives. All of your friends and followers have their own followers. If your practice has 100 “likes” on Facebook, and each of those 100 people have 100 friends each, think of how quickly your information can spread. When followers “like” or comment on a post that post pops up on those followers’ newsfeeds. Then friends of your followers have direct access to view, comment, and “like” your content as well.
What social media successes and challenges have you faced?
Social media optimization should ideally be a part of any medical web promotion strategy ensuring active patient interaction and engagement. Today more and more medical practitioners realize the importance of embracing social media to provide helpful medical information and patient care. Providing patients with a digital communication option can help practices reach the billions of users on various social media platforms such as Facebook, Twitter, YouTube, Google +, LinkedIn, Pinterest and others. Moreover, these are venues that help maintain a long term doctor-patient relationship, ensuring both physician and patient satisfaction.
A new report from Hewlett-Packard Social Media Solutions claims that by ignoring social media, hospitals put their patients and reputation at risk. The report stressed the importance of social media presence for hospitals and health systems in the present scenario, with more patients using the internet to discuss and manage healthcare. Misleading medical information online can even risk the life of patients. Doctors can use social media to reduce the harm by replacing wrong health information with the right details to educate patients and guide them to the right websites.
It is important that physicians are aware of what patients are saying about them. Dissatisfied patients may post negative comments on doctors’ rating sites such as RateMDs.com, Healthgrades.com and others. Doctors can respond to such reviews and post informative blogs and the latest updates on their social networking sites and thereby build up positive reputation. With the use of social media platforms to increase practice exposure, physicians also need to comply with the general standards of patient privacy.
Social media marketing services provided by a reliable medical SEO company can help medical practices increase their brand awareness by enhancing online visibility and engaging more patients looking for particular services. Professional SEO service providers use the most established methods such as social networks, forums, blogs, and viral videos among others to ensure physicians and their practices a solid reputation in the industry.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.