Single serves of the hot topics and news surrounding data-driven marketing. Keep informed with only the new stuff to keep you up-to-date!"/>
Datum :: for Marketers
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Datum :: for Marketers
Datum: the singular form of "data"
Single serves of the hot topics and news surrounding data-driven marketing. Keep informed with only the new stuff to keep you up-to-date!
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61% of Online Shoppers Would Trade Privacy for Personalization [INFOGRAPHIC]

61% of Online Shoppers Would Trade Privacy for Personalization [INFOGRAPHIC] | Datum :: for Marketers | Scoop.it
Privacy may be a big concern for online users, but it takes a backseat when it comes to shopping online. Nearly two-thirds of online shoppers say they would trade increased priv...
Claire's insight:

When it comes to consumer data/privacy debate, there needs to be a value exchange between brands/publishers and consumers, such as more personalised, tailored experiences and offers.

"3 in 4 online shoppers prefer that retailers use personal information to improve the shopping experience"

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The Rise of Big Data Use in Marketing

The Rise of Big Data Use in Marketing | Datum :: for Marketers | Scoop.it
Although business school graduates have been applying analytics to data sources for years, being able to help companies understand and use big data is now touted as an important skill for marketing professionals to gain.
Claire's insight:

 "...the lesson learned from big data analytics is synthesizing information to determine targeting, messaging, and personalization. Using big data analytics will help companies make accurate decisions that positively impact the bottom line."

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Matching Offline Data for Online Targeting « iMediaConnection Blog

Matching Offline Data for Online Targeting « iMediaConnection Blog | Datum :: for Marketers | Scoop.it
When all marketers have universal access to an entire world of third party online segmentation data, advertisers are increasingly turning offline for an edge. Leveraging established and deep CRM data, marketers are ...
Claire's insight:

Onboarding offline CRM data to enrich online audience information and segmentation - i.e. addressable advertising at Fairfax. This is a powerful marketing tool for retailers, financial instituations (and any brand that would benefit from identifying their offline customer segments online) to up-sell, cross-sell or retain.

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Why Big Data Is All Retailers Want for Christmas - Forbes

Why Big Data Is All Retailers Want for Christmas - Forbes | Datum :: for Marketers | Scoop.it
Guest post written by Quentin Gallivan Quentin Gallivan is CEO of Pentaho Corp., an Orlando, Florida-based provider of business analytics software. Quentin Gallivan Online retailers are seeing record holiday sales this year.
Claire's insight:

"Savvy retailers and e-commerce companies have turned to big data analytics during the crucial holiday shopping season to increase sales, better target customers, improve reach and keep a competitive advantage. They are using big data to analyze tweets, reviews and Facebook likes, and matching this data against customer lists, transactions, and loyalty club memberships to determine on-line promotional campaigns, and specifically where they are likely to have the most success."

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Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges, According to IAB & Winterberry Group

Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges, According to IAB & Winterberry Group | Datum :: for Marketers | Scoop.it
Data Management Platforms Poised to Become Scalable Solution to 'Big Data' Challenges, According to IAB & Winterb... http://t.co/YZuDhfoy
Claire's insight:

Modern marketer's agree that a DMP is a valuable tool for aggregation, management, segmentation and activation of multiple data sets. Infrustructure, such as a DMP, is critical to support the increasingly significant role that data driven marketing will play into 2013 and beyond.

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Predictions for 2013

Predictions for 2013 | Datum :: for Marketers | Scoop.it
Industry leaders share their thoughts on what the next 12 months will bring
Claire's insight:

Collecting, understanding and analysing data will be increasingly important skill set for marketers in 2013. Many of the industry leaders from this article agree that "There will be increasing demand for analytical and data-driven marketing role"


"In 2013, data will deliver a new age of transparency, efficiency and impact for advertising" 

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