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3 principles for marketing in the age of cognitive computing

3 principles for marketing in the age of cognitive computing | dataInnovation | Scoop.it

It’s my impression that communications and marketing teams are undergoing a significant transformation, and should draw inspiration from transitions taking place in the realm of computer science. Specifically, the shift to cognitive computing.


Via Luca Naso
Fàtima Galan's insight:
Luca Naso's insight:

We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.

 

This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:

 

1. Build independent, entrepreneurial teams around issues. 

2. Create systems of engagement that generate enormous sets of data. 

3. Compete for engagement with constituencies, not attention from audiences.

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Luca Naso's curator insight, October 1, 2013 12:08 PM

We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.

 

This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:

 

1. Build independent, entrepreneurial teams around issues. 

2. Create systems of engagement that generate enormous sets of data. 

3. Compete for engagement with constituencies, not attention from audiences.

dataInnovation
Proficient in Information System Design used to the development of Business Intelligence Platforms and Semantic Web Ontologies. With experience in the benefits of the knowledge extraction by integrating LinkedData Technologies and OpenData Sources.
Curated by Fàtima Galan
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Netflix open-sources a Slack bot that helps devs manage GitHub repos

Netflix open-sources a Slack bot that helps devs manage GitHub repos | dataInnovation | Scoop.it
Netflix announced today the release of HubCommander, an open source Slack bot to track and manage GitHub organizations and repositories.
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The Data That Turned the World Upside Down - Motherboard

Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin went data-gathering.​
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Four reasons why machine learning is advertising’s next big thing

Four reasons why machine learning is advertising’s next big thing | dataInnovation | Scoop.it
Machine learning has come a long way since Hollywood painted it as shiny robots fueled by artificial intelligence. In the Hollywood version, robots usually end up replacing humans. But today, we’re actually using machine learning to supplement many of the things that humans do best. Take art, for example. Music. Customer service. Video games. Financial trading. News reporting. And of course, advertising.
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Top 10 AI Friends You Need to Have in 2017

Top 10 AI Friends You Need to Have in 2017 | dataInnovation | Scoop.it
My (human) friend and I were recently debating the idea of someone marrying a robot. In the movie Her, Theodore (a person) and Samantha (an AI) develops an intimate relationship that is supportive…
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Babylon Health partners with UK’s NHS to replace telephone helpline with AI-powered chatbot

Babylon Health partners with UK’s NHS to replace telephone helpline with AI-powered chatbot | dataInnovation | Scoop.it
Babylon Health, the U.K. startup that offers a digital healthcare app via a mixture of artificial intelligence (AI) and video and text consultations with..
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As a product manager, you need to do just two things - Street Smart Product Manager

As a product manager, you need to do just two things - Street Smart Product Manager | dataInnovation | Scoop.it
One of the biggest lies in product management is agile. That may sound like heresy, but hear me out… I actually love agile. It’s a great approach to reducing the risk of developing and shipping software. It’s a better software development methodology. But on its own it doesn’t solve the problem of providing a capital …
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21 Deep Learning Videos, Tutorials & Courses on Youtube from 2016

21 Deep Learning Videos, Tutorials & Courses on Youtube from 2016 | dataInnovation | Scoop.it
This article features 21 youtube videos,tutorials & courses on deep learning in 2016.There are videos on neural networks, applications of deep learning
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Microsoft gives away 100,000 questions and answers to advance virtual assistants like Siri, Alexa, and Cortana

Microsoft gives away 100,000 questions and answers to advance virtual assistants like Siri, Alexa, and Cortana | dataInnovation | Scoop.it
Ask Google Assistant or Cortana something like “What’s 4 +4?” today and you’re likely to hear “8.” Ask a more difficult question, like “What did the ancient Greeks eat?” and chances are, instead of answering the question directly, you will likely get pointed toward a website for you to sift through to find an answer to your question.
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3 reasons 2017 is the year to develop a company chatbot

3 reasons 2017 is the year to develop a company chatbot | dataInnovation | Scoop.it
Should companies get ready and develop their own chatbots?
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17 Ultimate Data Science Projects To Boost Your Knowledge and Skills (& can be accessed freely)

17 Ultimate Data Science Projects To Boost Your Knowledge and Skills (& can be accessed freely) | dataInnovation | Scoop.it
This article list data science projects, taken from various open source data sets solving regression, classification, text mining, clustering
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Monitoring Real-Time Uber Data Using Spark Machine Learning, Streaming, and the Kafka API (Part 1) | MapR

Monitoring Real-Time Uber Data Using Spark Machine Learning, Streaming, and the Kafka API (Part 1) | MapR | dataInnovation | Scoop.it
According to Gartner, by 2020, a quarter of a billion connected cars will form a major element of the Internet of Things. Connected vehicles are projected to generate 25GB of data per hour, which can be analyzed to provide real-time monitoring and apps, and will lead to new concepts of mobility and vehicle usage.
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How to have a 35% increase in customer service efficiency

How to have a 35% increase in customer service efficiency | dataInnovation | Scoop.it
One of the most compelling use cases for enterprise bots is customer support. Traditionally, as companies grow in revenue, customer service costs grow in tandem. Companies constantly seek ways to minimize these servicing costs through nearshoring, offshoring, and now customer service bots. Companies ranging from RBS to KLM and Disney Stores to Overstock are eagerly innovating with intelligent bot technologies, hailed as the solution to scaling customer care delivery.
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Bots That Can Talk Will Help Us Get More Value from Analytics

That’s the promise of natural language generation.
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Banking on FIBO: Financial Institutions Turn to Semantic Standard - DATAVERSITY

Banking on FIBO: Financial Institutions Turn to Semantic Standard - DATAVERSITY | dataInnovation | Scoop.it
What is a Semantic Bank? One thing is for sure: The Financial Industry Business Ontology (FIBO) developed by the EDM Council, which semantically defines core financial industry concepts and relationships, probably plays a big role in it.
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ISA² - IT solutions for less bureaucracy

The ISA² programme supports the development of digital solutions that enable public administrations, businesses and citizens in Europe to benefit fro
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Microsoft’s new privacy dashboard lets you manage location, search, browsing, and Cortana data

Microsoft’s new privacy dashboard lets you manage location, search, browsing, and Cortana data | dataInnovation | Scoop.it
Microsoft today launched a privacy dashboard that lets you manage and review all the activity data collected about you through its various products and services. The company also detailed privacy improvements coming as part of the Windows 10 Creators Update.
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Ontotext Becomes a Member of the DBpedia Association | Ontotext

Ontotext Becomes a Member of the DBpedia Association | Ontotext | dataInnovation | Scoop.it
Ontotext joins the DBpedia Association to support its mission to provide open data for both research and commercial purposes.
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How a bot can help with airline compensation

How a bot can help with airline compensation | dataInnovation | Scoop.it
I was talking to Eric Bahn from 500 Startups the other night. He was telling me how he had once missed an investor meeting because his flight out of London got delayed — a scenario I’ve heard multiple times before. But Eric concluded with something that stood out to me:
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Técnicas y herramientas SEO para 2017

Técnicas y herramientas SEO para 2017 | dataInnovation | Scoop.it
El posicionamiento web SEO está avanzando prácticamente a diario, como si fuese un retoño que va pasando por todas las fases de la vida, nace, se convierte en un niño, después en adolescente y ahora en un adulto que te dice como hacer las cosas y si no las haces bien te castiga,
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Zuckerberg’s Jarvis home AI is like an Alexa that learns your musical tastes

Zuckerberg’s Jarvis home AI is like an Alexa that learns your musical tastes | dataInnovation | Scoop.it
Mark Zuckerberg set himself an ambitious personal project for 2016 – build a connected artificial assistant to help him automate certain tasks at home,..
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How Data Integration Joined the Music Hit Charts |

How Data Integration Joined the Music Hit Charts | | dataInnovation | Scoop.it
Ontotext develops a unique portfolio of core semantic technologies. Our RDF engine powers some of the biggest world-renowned media sites.
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How IBM Watson inspired Alex Da Kid's new song 'Not Easy'

How IBM Watson inspired Alex Da Kid's new song 'Not Easy' | dataInnovation | Scoop.it
IBM Watson teamed up with the award-winning producer to bring the cognitive technology to life through music. [sponsor content]
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Quartz launches its Bot Studio with $240K from Knight, and plans for Slack and Echo

Quartz launches its Bot Studio with $240K from Knight, and plans for Slack and Echo | dataInnovation | Scoop.it
The Quartz Bot Studio (which the publication intends to maintain after the grant funding is used up) will develop new bots for messaging platforms like Slack and voice interfaces like Amazon Echo or Google Home.
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AWS launches Amazon Lex, a bot framework that powers Alexa

AWS launches Amazon Lex, a bot framework that powers Alexa | dataInnovation | Scoop.it
The time has come. Following years of mounting interest in a type of artificial intelligence (AI) called deep learning, the biggest public cloud infrastructure provider, Amazon Web Services (AWS), today announced its first Amazon AI services that make use of deep learning.
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