dataInnovation
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dataInnovation
Proficient in Information System Design used to the development of Business Intelligence Platforms and Semantic Web Ontologies. With experience in the benefits of the knowledge extraction by integrating LinkedData Technologies and OpenData Sources.
Curated by Fàtima Galan
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Rescooped by Fàtima Galan from Big Data & Digital Marketing
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From Big Data to Big Algorithm

From Big Data to Big Algorithm | dataInnovation | Scoop.it

Businesses now collect so much data that the resulting insights can not only describe customer behaviour in the present, but predict what it will look like in the future as well.


Via Luca Naso
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Luca Naso's curator insight, November 11, 2015 1:38 PM

Predictive analytics, or the ability to make accurate predictions, is based on good data and good algorithms. Every sensible data scientist knows this. It's good to see that this knowledge is spreading. Data alone, no matter how big, cannot give the right answers.

 

I believe that useful predictive analytics gives *accurate* predictions, not *exact* predictions. Predictive analytics which gives exact predictions is used in Science, not in Business.

LittleBIGJob's curator insight, November 13, 2015 10:43 AM

And to Predicitve analysis!

Hobiana Rakotonirina's curator insight, November 7, 2016 7:29 AM

Predictive analytics, or the ability to make accurate predictions, is based on good data and good algorithms. Every sensible data scientist knows this. It's good to see that this knowledge is spreading. Data alone, no matter how big, cannot give the right answers.

 

I believe that useful predictive analytics gives *accurate* predictions, not *exact* predictions. Predictive analytics which gives exact predictions is used in Science, not in Business.

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Big Data in Real Estate: The Power Of Predictive Analytics

Big Data in Real Estate: The Power Of Predictive Analytics | dataInnovation | Scoop.it

"We have built a model that can predict with 75% accuracy the likelihood that a home will sell in the next 30, 60 or 90 days," says Scott Bailey, EVP of strategy and analytics for Target Data, a marketing firm that combines big data and analytics to help businesses target consumers during the major life event of moving."


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Luca Naso's curator insight, September 13, 2013 7:54 AM

We are just applying the same principles used in CRM systems to houses as opposed to consumers.

 

By matching geo-demographic scoring with listing data, we were able to better leverage the money PODS was spending on direct marketing throughout the year, not just during the traditional peak season.


What happened ten years ago is important, but now taking into account what happened yesterday (even earlier today), is what I see really driving predictive models in the next decade.

Glenn Cooley's comment, September 13, 2013 12:29 PM
Predictive analytics can be expanded to tourism areas as well.
Pritesh Chauhan's curator insight, September 18, 2013 1:12 AM

Big data analysis for real estate will make clear way for achieving bigger dreams.

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Could iPhones and Big Data make us healthier?

Could iPhones and Big Data make us healthier? | dataInnovation | Scoop.it

we talk a lot about how gadgets are changing how we communicate and so on - but could the devices we all carry around with us now also be about to make us a whole lot healthier?


Via Luca Naso
Fàtima Galan's insight:

"

Luca Naso's insight:

Collecting lots of data isn't just about making more accurate Netflix recommendations.

 

Rather than just judge us on what we say in an eight minute consultation with our GPs, maybe they'll be able to pull up our health data and analyse it properly?

 

Scientists would be able to more easily identify the effects and side-effects of different treatments, and more quickly develop and bring new treatments to patients.

 

Of course - there is one awkwardly massive downside to this. Privacy concerns.

"

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Luca Naso's curator insight, November 22, 2013 12:35 PM

Collecting lots of data isn't just about making more accurate Netflix recommendations.

 

Rather than just judge us on what we say in an eight minute consultation with our GPs, maybe they'll be able to pull up our health data and analyse it properly?


Scientists would be able to more easily identify the effects and side-effects of different treatments, and more quickly develop and bring new treatments to patients.


Of course - there is one awkwardly massive downside to this. Privacy concerns.

Andy Collett's curator insight, November 25, 2013 10:43 AM

these devices have great potential to keep us all well, however we do have to use them regularly and then ajust our behaviour. Otherwise it's just another interesting gadget.