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dataInnovation
Proficient in Information System Design used to the development of Business Intelligence Platforms and Semantic Web Ontologies. With experience in the benefits of the knowledge extraction by integrating LinkedData Technologies and OpenData Sources.
Curated by Fàtima Galan
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Rescooped by Fàtima Galan from Big Data & Digital Marketing
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3 principles for marketing in the age of cognitive computing

3 principles for marketing in the age of cognitive computing | dataInnovation | Scoop.it

It’s my impression that communications and marketing teams are undergoing a significant transformation, and should draw inspiration from transitions taking place in the realm of computer science. Specifically, the shift to cognitive computing.


Via Luca Naso
Fàtima Galan's insight:
Luca Naso's insight:

We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.

 

This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:

 

1. Build independent, entrepreneurial teams around issues. 

2. Create systems of engagement that generate enormous sets of data. 

3. Compete for engagement with constituencies, not attention from audiences.

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Luca Naso's curator insight, October 1, 2013 12:08 PM

We're embarking on the era of big data in the cloud, and we're already seeing the emergence of cognitive systems: systems able to cope with ambiguity, make sense of enormous data sets and reason their way into probabilistic determinations.

 

This shift should prompt communications and marketing leaders to re-evaluate and restructure their departments. Here are three principles to consider:

 

1. Build independent, entrepreneurial teams around issues. 

2. Create systems of engagement that generate enormous sets of data. 

3. Compete for engagement with constituencies, not attention from audiences.

Rescooped by Fàtima Galan from Big Data & Digital Marketing
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Big Data is the bullet. Analytics the gun.

Big Data is the bullet. Analytics the gun. | dataInnovation | Scoop.it

Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience.


Via Luca Naso
Fàtima Galan's insight:

The data in itself is meaningless, but by pairing the data with the right analysis tools marketing and the customer experience chain can respond in ways never thought possible. Speed is not the key factor, creating consumer relevance is.

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Luca Naso's curator insight, September 3, 2013 9:40 AM

Turkcell achieved a $15m uplift in additional revenue just by switching from traditional batch marketing to right-time methods.


The data in itself is meaningless, but by pairing the data with the right analysis tools marketing and the customer experience chain can respond in ways never thought possible.


Big Data is the bullet. Analytics the gun. The impact only happens when you decide to combine the two.

Alex Kantone's curator insight, September 4, 2013 6:00 AM

The impact only happens when you decide to combine the two.