The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links.
Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it.
Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one....
"When we talk about gender imbalance in the media, it’s not just about women being generally underrepresented compared to men–it’s also about what topics they’re covering. Are women’s voices present in the media conversations around the full range of important issue areas of the day, or are they still siloed into certain traditionally feminine spheres? Welp, take a look at today’s depressing chart brought to you by Foreign Policy using data from The Op-Ed Project."
Via Caroline Claeys, Deanna Dahlsad
This seems like a straightforward question, but it’s proven to be a difficult one to answer. Even visualization researchers don’t have a clear definition.
Is it synonymous with information graphics? Does visualization have to be computer generated? Does data have to be involved, or can it be abstract? The answers vary depending on who you ask.
Visualization is a medium. It’s not just an analysis tool nor just a way to prove a point more clearly through data.
Visualization is like books. There are different writing styles and categories, there are textbooks and there are novels, and they communicate ideas in different ways for varied purposes. And just like authors who use words to communicate, there are rules that you should always follow and others that are guidelines that you can bend and break...
In a continuation of YouTube’s focus on user-generated content, the Google-owned video site is launching a video series to provide guidance for users that want to turn their channel from a hobby into a full-time gig. ‘YouTube Pro’ will give advice on a range of issues, such as crowdfunding, attracting and managing advertisers, using a manager, recording content series and more. The videos will feature input from YouTube and video content pros who have been there, done that and lived the scenarios, as YouTube’s blog explains: "The first topic we’ll cover is “Working with Advertisers”. In these four videos, learn from Dane Boedigheimer, Spencer Griffin of College Humor, Kurt Hugo Schneider and Elle Walker about all aspects of effectively pitching and executing branded content deals. They give advice on pitching an idea, what to include in a contract, how to price a deal, as well as to stay true to your audience through the process." In addition, the company is also announcing live events that will take place in New York, Los Angeles and London soon.
Via Huey O'Brien
Every year since 1993, the community of nations has focused on the importance of fresh water and advocated for the sustainable management of freshwater resources. Severe droughts experienced recently in places like the American West, the Horn of Africa, Russia, China, and Australia have highlighted the fact that humans are rapidly using up the world's water supplies—and when they’re gone, they’re gone. We are spending one of our most vital resources in greater volumes every day. One Block Off The Grid recently developed an infographic to illustrate how energy production depends on water. It shows water use by four of the most common energy sources: coal, nuclear, oil and gas, and solar. Solar comes out on top big time.
Via Lauren Moss, Wes Thomas
"Incorporating numbers can be an effective storytelling approach because it allows people to include a lot of information in a short space—like a statistic, chart, or infographic. Additionally, numbers can help make more abstract ideas real and lend authority to content.One reason many people shy away from using data in social storytelling is that numbers can confuse an audience. Data should never be befuddling—it should make content more understandable. You may be wondering, “How you can use numbers to make your content more valuable?” Luckily, several strategies already exist."Read the full article to find out more about these strategies and see examples of using numbers to help tell your story: - Use comparisons to provide context - Hook them with your main takeaway - Use numbers to capture the spirit of exciting content - Choose your words carefully - Use numbers to build trust
Via Kim Zinke (aka Gimli Goose), massimo facchinetti
“ Here are some recommendations for where and how to publish your data visualizations. Focus first on target groups and sites listed here, then expand in direction you feel is best.”
Via Amanda Dahlquist
The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they do will be the defining business issue of the future.
Via Jesús Hernández
This is the description about Amoeba by Sanya Rai from the video on Vimeo:"Amoeba is a wearable device that analyses your bio-parameters to understand your interest levels.It is designed to help you intuitively sift through your digital content while it analyses your likes and dislikes in the background."Yesterday, April 16, 2014, CNET Australia posted its review article about Amoeba.Here is an excerpt from it:"What if Google Glass could tell when you were interested in something — and recommend personally curated content based on a cumulative database of your likes and dislikes?We've already seen tech that responds automatically to your physiological responses; but None of these, however, have really made their way into the mainstream — but the technology has definite potential. Take a concept created by Sanya Rai, Carine Collé and Florian Puech, students at the Royal College of Art and Imperial College in the UK.It's called Amoeba, and it's an eyeglass designed to be worn when you spend time on the web."We envision that you would wear the Amoeba device before you start your web-based research," Rai wrote on her website. "As you go through different web pages, the device senses your bio-data and quantifies your interest. When you are done, you can then go to the Amoeba app and select the keyword you were looking at. The app will show you a time-based summary of all links visited, layering them based on how interesting you found the content. You also have the option of seeing the route you took to arrive at a certain page, thus enabling better reflection and self awareness."The device has sensors to measure three involuntary physical responses: your perspiration rate, your pupillary dilation and your respiration rate.The team believes this could have several potential uses. Firstly, providing advertisers with honest feedback. Another is measuring student engagement in education. For the user, of course, it could help unearth content that they otherwise might not find for themselves — a pretty intriguing prospect, although we suspect some might baulk at the notion that everything they engage with is being fed to a database and potentially sold.Still, at the moment it's only a concept, and one would hope it would remain optional, even if the team were to achieve their dream. "Our final vision would be to have Amoeba as an embedded feature in all wearable devices so that it can help streamline all content for the user, bringing to the forefront only the most interesting stuff rather than the entire daily log of data," Rai said..."Original Video: http://vimeo.com/90857768 Official Website by Sanya Rai about Amoeba:http://www.sanyarai.co.uk/#!amoeba/c11x1 Review article by CNET Australia:http://www.cnet.com.au/wearable-smart-glass-curates-content-based-on-your-physical-response-339347094.htmbut it is a summary from the long review article by Deezen:http://www.dezeen.com/2014/04/10/amoeba-wearable-headpiece-monitors-sensory-responses-digital-content-intuitive-bookmarking/ An other review article is here by Motherboard:http://motherboard.vice.com/read/this-monocle-curates-the-web-according-to-your-biological-clues
Via Giuseppe Mauriello
I guess that CODE_n [http://kramweisshaar.com], developed by design agency Kram/Weisshaar, is best appreciated when perceived in the flesh, that is at the Hannover Fairgrounds during CeBit 2014 in Hannover, Germany.CODE_n consists of more than 3.000 square meters (approx. 33,000 ft2) of ink-jet printed textile membranes, stretching more than 260 meters of floor-to-ceiling tera-pixel graphics. The 12.5 terapixel, 90-meter long wall-like canopy titled "Retrospective Trending", shows over 400 lexical frequency timelines ranging from the years 1800 to 2008, each generated using Google's Ngram tool. The hundreds of search terms relate to ethnographic themes of politics, economics, engineering, science, technology, mathematics, and philosophy, resulting in the output of historical trajectories of word usage over time.The 6.2 terapixel "Hydrosphere Hyperwall" is a visualization of the global ocean as dynamic pathways, polychrome swathes of sea climate, data-collecting swarms of mini robots and sea animals, as well as plumes of narrow current systems. NASA's ECCO2 maps were interwoven with directional arrows that specify wind direction and data vectors that represent buoys, cargo floats, research ships, wave gliders, sea creatures and research stations.Finally, the 6.6 terapixel "Human Connectome" is a morphological map of the human brain. Consisting of several million multi-coloured fibre bundles and white matter tracts that were captured by diffusion-MRIs, the structural descriptions of the human mind were generated at 40 times the scale of the human body. The 3D map of human neural connections visualizes brain dynamics on an ultra-macro scale as well as the infinitesimal cell-scale.
Via Dr. Stefan Gruenwald
Portability is Key as Tablet Ownership Climbs Toward 1 Billion Perhaps most obviously, tablets have become exceptionally popular due to their portability. In the developed world, they have become mainstays along side the smartphone and the laptop, Forrerster reported in its Global Business and Consumer Tablet Forecast Update, 2013 to 2017 report. By 2017, there will be nearly 1 billion tablets owned worldwide, Forrester reported, up from 380 million predicted in 2013. Because tablets are so portable, consumers use them for gaming, streaming media, social media and interacting with rich media from a variety of locations (above image). In the workplace, PCs still rule at the desk, but tablets now rival smartphones in terms of mobility (conference room, lunch, etc).
Via Huey O'Brien