The Digital Marketing Budgets infographic from 6smarketing.com is a digital marketing calculator to help businesses determine what they should be allocating marketing in 2012.
Below are statistics 6S Marketing uncovered during research to determine what percentage of marketing budgets organizations are currently allocating towards digital marketing, and what we can expect to see digital marketing budgets to look like in 2012. We’ve also created an infographic to illustrate these, and a digital marketing calculator to help businesses determine what they should be allocating to digital marketing in 2012.
SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital marketing in 2011. Although the percentage of budgets that include online marketing tactics increase every year, 28% of organizations are in the process of moving their marketing budgets to digital channels.
There are some great charts, a great color scheme and really valuable information in this infographic, and I love that they included a number of different chart styles. However, it stumbles with a number of the data visualizations that don’t match the data. Accuracy is the most important aspect of infographic design, because when you mess up visualizing the data your overall design loses credibility.
The circular bar chart in the first section has text values of 64%, but the visualization is showing a value close to 85%. In the Ad Spending grid of 100 Circles, the data shown in text is 20%, but only 8% is colored red in the data visualization. In the final Mobile Ad Spending circular bar chart at the end of the infographic, I can’t see any correlation between the numbers and the chart.
Via Russ Merz, Ph.D., massimo facchinetti