Like infographics, video and motion graphics use text and graphic elements (drawings, typography, charts, etc.) to tell an educational story. Unlike infographics, they have such tools at their disposal as animation, live action video, music, and narration to do it.
Video has many benefits: it’s dynamic, engages the senses, changes over time, includes multimedia elements, and is a familiar and enjoyable format for many viewers. On the other hand, video has a time limit, may require loading, is easily overwhelming, isn’t easily referenced at a glance, and relies on a viewer’s willingness to watch (as opposed to an infographic that’s displayed all at once).
Clearly, video is best for some projects, while infographics better serve others. Here is an examination of some of the great potential of the video format, and a look at some potential problems.