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6 Reasons Why Buyer Personas Are More Important Than Ever - Business 2 Community

6 Reasons Why Buyer Personas Are More Important Than Ever - Business 2 Community | Data Strategies | Scoop.it
6 Reasons Why Buyer Personas Are More Important Than Ever
Business 2 Community
Challenges on how to make the web user-friendlier were a pressing problem back then as well.
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Master Data Management or Data Governance? Yes, Please

Master Data Management or Data Governance? Yes, Please | Data Strategies | Scoop.it
The focused effort to manage master data coupled with an organization s ability to leverage sources of big data, especially social networks, will result in optimized business processes and measurable business performance improvements...

Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, June 24, 2013 1:01 PM

An organization’s ability to identify, access, integrate and synchronize data from multiple internal and external sources and then effectively govern that data over time using processes and policies is crucial. Collectively, the focused effort to manage master data coupled with an organization’s ability to leverage sources of big data, especially social networks, will result in optimized business processes and measurable business performance improvements.