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Data on our Social World
What research tells us about how people use social tools
Curated by Marcia Conner
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Are People Sharing Too Much Online?

Are People Sharing Too Much Online? | Data on our Social World | Scoop.it

Fabulous infographic with ample data showing why sharing too much has consequences.

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Women, Blogs, and Social Media

Women, Blogs, and Social Media | Data on our Social World | Scoop.it

Wome Prefer Blogs For Purchase Decisions, Trust Pinterest More Than Twitter

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The 10 Most Misleading Social Media Metrics in the World

The 10 Most Misleading Social Media Metrics in the World | Data on our Social World | Scoop.it
Numbers. You want them. I want them. We all want them. But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.
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Social Media Marketing for Business - Infographic | The Social Media Blog @ MoreVisibility

Social Media Marketing for Business - Infographic | The Social Media Blog @ MoreVisibility | Data on our Social World | Scoop.it
What is the recipe for social media success for businesses that participate in social media marketing?

 

In this Infographic we ask the question “What measures up for a recipe for success?”. In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular marketing tools being used and the social response to them:

 

The most popular social networking tool for marketing is Facebook – being used by 92%(of businesses), followed by Twitter (84%), LinkedIn (71%) and blogs (68%).
23% of Fortune 500 companies have a public-facing corporate blog.
58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account.
43% of marketers have noticed an improvement in sales due to social campaigns.
47% of customers are somewhat likely to purchase from a brand that they follow or like.

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The Social Media World Before Twitter And Facebook [Infographic]

The Social Media World Before Twitter And Facebook [Infographic] | Data on our Social World | Scoop.it
A world without Twitter or Facebook seems distant and almost non existent. Yet still there was a time, long ago (hrmm..), when they didn't exist.
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Activity Comparison of Popular Social Network Sites [infographic]

Activity Comparison of Popular Social Network Sites [infographic] | Data on our Social World | Scoop.it
Infographic “User Activity Comparison Of Popular Social Networking Sites” compares the latest user stastics of popular social networking sites - Facebook, Twitter, Google Plus, LinkedIn and...
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How Internet users worldwide spend time online

How Internet users worldwide spend time online | Data on our Social World | Scoop.it

Thirty percent of the world’s population spends time online. That may not seem like a large percentage, but it represents 2,095,006,005 people who spend a cumulative 35 billion hours online each month. That’s equivalent to 3,995,444 years, an infographic from Go-Gulf.com says.

 

What does everyone do during all that time?

The average Internet user spends most of his time online on social media (22 percent), search (21 percent), reading content (20 percent), and email (19 percent).

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Facebook now as big as the entire Internet was in 2004

Facebook now as big as the entire Internet was in 2004 | Data on our Social World | Scoop.it

Facebook has as many users today as the whole internet had in 2004, the year Facebook was founded.

 

"At the recent F8 conference Facebook revealed that they now have 800 million active users. Europe, with Russia included, has a population of 727 million."

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Nearly Half of Young Adults Browse the Web Mainly On Their Phones

Nearly Half of Young Adults Browse the Web Mainly On Their Phones | Data on our Social World | Scoop.it

The Pew Internet Project has a new survey that finds the mobile revolution rolling along. More than half of American adult cell phone users—55 percent—now use their phones to go online. Though it feels like old news, that’s a dramatic change from five years ago, when cell phones were still mostly just phones.

That 55 percent figure includes people who use the mobile web sparingly. Going forward, it will be interesting to watch for when our mobile devices begin to replace laptops and desktops as primary gateways to the Internet. Among the 55 percent of adults who use the Internet on their phones, almost one in three say they go online mostly on their cell phone. That’s a decent amount, though not a huge jump from the 27 percent who gave that response when Pew asked a year ago.

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How Much Data Is Created Every Minute?

How Much Data Is Created Every Minute? | Data on our Social World | Scoop.it

Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. 

 

All the more reason to have good attention and focus while working online. Otherwise, distraction sets in.

 

Curated by Beth Kanter
http://www.bethkanter.org


Via Beth Kanter
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IBM CEOs and Social Media

IBM CEOs and Social Media | Data on our Social World | Scoop.it
What do today's CEOs think of social media and how are they engaged to create value for their organization?
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99 New Social Media Stats for 2012 | The Social Skinny

99 New Social Media Stats for 2012 | The Social Skinny | Data on our Social World | Scoop.it

99 SOCIAL MEDIA STATISTICS! Find out the latest Facebook, Pinterest, Twitter, YouTube, Social TV, Mobile, social business statistics and more for 2012. 

 

For example:

53% of small businesses are using social media
88% believe exposure is the biggest benefit
19% use Facebook, 15% LinkedIn and 4% Twitter
12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about it
Among online retailers, only 33% have metrics in place to track social media ROI

 

General Social Networking Stats
62% of adults worldwide now use social media
Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest
56% of social media users have admitted to using channels to spy on their partners
Brazil has the highest online friends – average of 481 per user
Japan has the lowest average online friends – avereage of just 29 friends per user

 

Mobile + apps Statistics
42% of mobile users share multimedia via Facebook
Google+ is the second-most used social network for sharing multimedia content from a mobile device (10%)
Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games
In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming apps
There were around 100 billion smartphone application sessions during Q1 2012
Users log an average of 77 minutes per day using apps on their smartphone

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For Better or Worse: The Social Media Marriage

For Better or Worse: The Social Media Marriage | Data on our Social World | Scoop.it

GMR Marketing polled more than 1,000 people about the impact social media has had in their lives and the world.

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What Happens Online In 60 Seconds

What Happens Online In 60 Seconds | Data on our Social World | Scoop.it

What happens online in 60 seconds. From Go-Globe.com

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Pop by Lat and Pop by Long | Strange Maps | Big Think

Pop by Lat and Pop by Long | Strange Maps | Big Think | Data on our Social World | Scoop.it

Did you know that almost 90% of the world’s population lives in the northern hemisphere? And that half of all Earthlings reside north of 27°N? Or that the average human lives at 24 degrees from the equator - either to its north or south? Bill Rankin did. Or at least he found out, while producing this fascinating diptych of world maps, plotting population distribution on axes of longitude and latitude.

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What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire

What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire | Data on our Social World | Scoop.it

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (a 43 percent increase) according to research released from The Nielsen Company.

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