What is the recipe for social media success for businesses that participate in social media marketing?
In this Infographic we ask the question “What measures up for a recipe for success?”. In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular marketing tools being used and the social response to them:
The most popular social networking tool for marketing is Facebook – being used by 92%(of businesses), followed by Twitter (84%), LinkedIn (71%) and blogs (68%). 23% of Fortune 500 companies have a public-facing corporate blog. 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account. 43% of marketers have noticed an improvement in sales due to social campaigns. 47% of customers are somewhat likely to purchase from a brand that they follow or like.
Thirty percent of the world’s population spends time online. That may not seem like a large percentage, but it represents 2,095,006,005 people who spend a cumulative 35 billion hours online each month. That’s equivalent to 3,995,444 years, an infographic from Go-Gulf.com says.
What does everyone do during all that time?
The average Internet user spends most of his time online on social media (22 percent), search (21 percent), reading content (20 percent), and email (19 percent).
The Pew Internet Project has a new survey that finds the mobile revolution rolling along. More than half of American adult cell phone users—55 percent—now use their phones to go online. Though it feels like old news, that’s a dramatic change from five years ago, when cell phones were still mostly just phones.
That 55 percent figure includes people who use the mobile web sparingly. Going forward, it will be interesting to watch for when our mobile devices begin to replace laptops and desktops as primary gateways to the Internet. Among the 55 percent of adults who use the Internet on their phones, almost one in three say they go online mostly on their cell phone. That’s a decent amount, though not a huge jump from the 27 percent who gave that response when Pew asked a year ago.
Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content.
All the more reason to have good attention and focus while working online. Otherwise, distraction sets in.
99 SOCIAL MEDIA STATISTICS! Find out the latest Facebook, Pinterest, Twitter, YouTube, Social TV, Mobile, social business statistics and more for 2012.
53% of small businesses are using social media 88% believe exposure is the biggest benefit 19% use Facebook, 15% LinkedIn and 4% Twitter 12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about it Among online retailers, only 33% have metrics in place to track social media ROI
General Social Networking Stats 62% of adults worldwide now use social media Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest 56% of social media users have admitted to using channels to spy on their partners Brazil has the highest online friends – average of 481 per user Japan has the lowest average online friends – avereage of just 29 friends per user
Mobile + apps Statistics 42% of mobile users share multimedia via Facebook Google+ is the second-most used social network for sharing multimedia content from a mobile device (10%) Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming apps There were around 100 billion smartphone application sessions during Q1 2012 Users log an average of 77 minutes per day using apps on their smartphone
Did you know that almost 90% of the world’s population lives in the northern hemisphere? And that half of all Earthlings reside north of 27°N? Or that the average human lives at 24 degrees from the equator - either to its north or south? Bill Rankin did. Or at least he found out, while producing this fascinating diptych of world maps, plotting population distribution on axes of longitude and latitude.
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (a 43 percent increase) according to research released from The Nielsen Company.