What are 2 key factors driving the social web in 2013?
According to a Global Web Index study it is:
Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
These 2 key factors are keeping the social web bubbling along. So maybe the reason your grandparents aren’t turning up to that dinner party is that they have now discovered Facebook and Twitter!
Facebook showed it continues to make progress with its push further into mobile devices.
Monthly active users are now at 1.1 billion, with mobile monthly users at 751 million, up 54%. Facebook said those who access the network by mobile only is actually at 189 million, more than double than last year.
A new report sheds light on the age and gender distribution of 24 popular social networks, among them Facebook, Twitter, Pinterest, Reddit and Tumblr.
Marcia Conner's insight:
More than half (55 percent) of Twitter users are older than age 35, and that Twitter average age of 37 (technically 37.3)? It’s a few months older than the average of all users (36.9) across the 24 networks Pingdom studied.
The youngest users—over half of which were under the age of 24—can be found on user-made art network DeviantART. LinkedIn had the highest percentage of users over age 55, and by far the highest average age: 44.2 years. Second to LinkedIn (at least age-wise) was Yelp, with an average user aged 42.2.
We have explored all the corners of the Internet to collect all kinds of fantastic numbers that describe the Internet in 2012.
Marcia Conner's insight:
634 million – Number of websites (December).51 million – Number of websites added during the year.43% – Share of the top 1 million websites that are hosted in the U.S.48% – Share of the the top 100 blogs that run WordPress.75% – Share of the top 10,000 websites that are served by open source software.87.8 million – Number of Tumblr blogs.17.8 billion – Number of page views for Tumblr.59.4 million – Number of WordPress sites around the world.3.5 billion – Number of webpages run by WordPress viewed each month.37 billion – Number of pageviews for Reddit.com in 2012.35% – The average web page became this much larger during 2012.4% – The average web page became this much slower to load during 2012.191 million – Number of visitors to Google Sites, the number 1 web property in the U.S. in November.
What do today's CEOs think of social media and how are they engaged to create value for their organization? 16% of CEOs say they use social media today as a top way to engage customers. And much much more...
Are all job candidates googled? Not by a long shot. Thanks @HRremix for this and many more interesting stats about the use of social media amongst recruiters and hiring practices. Only 51% of HR pro’s site social media as a place to recruit candidates.
Did you know that Twitter was originally named Twttr, a name inspired by Flickr? And that, although many thought this year's Superbowl held the record for the most number of tweets per seconds, the record holder is actually the Japanese anime Castle in the Sky? Our visual analysis takes a look at all the latest statistics on Twitter- with a few projections for the future as well.
The world in sync. It’s no surprise that sync has become an integral part of our everyday lives. Whether it’s keeping your emails synced across devices, sending a file via Dropbox, or keeping up with your business by syncing your contacts, calendars, tasks, and more, sync is nearly everywhere.
A rise in active engagement across all social platforms with Twitter the fastest growingLocal social platforms continue their decline around the world with the exception of China and RussiaMobile is playing a massive role in driving real-time active usage of social platforms in all marketsOlder internet users are also driving social platforms growth globallyGoogle+ remains the number 2 social platform in the world with 359 million monthly active users
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
Generation C isn’t a demographic, it describes today’s connected customers. They believe peer recommendations over marketing by almost 3 to 1. They’re transacting, sharing and browsing at work, at home and anytime in between through multiple devices.
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. 37 percent of CEOs or owners of their own companies spend six or more hours weekly on social media for their business.
What good are these technologies? According to a recent infographic from Mzinga, Teradata Aster, and The Center for Complexity in Business, most companies (64%) are primarily using these platforms for Marketing/Customer Experience.
The rest are tinkering with customer support, employee collaboration and sales: 64% for marketing initiatives 47% for customer support 39% for employee collaboration 27% for sales
No real surprise there, but the growing number of platform users and uses does suggest that social business initiatives are at long last becoming more important to business in general. Hallelujah, guys! We’re getting closer and closer to the idea that it’s not social business, it’s just business.
Social relationships play a tremendous role in our health. And employees agree. According to a survey released in June by Virgin HealthMiles, 56% of employees agree that peers provide motivation and helpful support with health improvement efforts. And 55% agree that sharing information about progress with peers helps them remain accountable for their success. During June's 4th annual National Employee Wellness Month, more than 65,000 employees representing leading U.S. companies brought those data points to life. These employees motivated each other and spurred one another on during the annual three-week physical activity-based challenge. Together, these employees took more than 12 billion total steps -- the equivalent of 6 million miles or 750 times the distance traveled by the 2012 Summer Olympics torch on its way to London.
Data never sleeps. Every minute massive amounts of it are being generated from every phone, website and application across the Internet. Just how much data is being created and where does it come from?
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