What good are these technologies? According to a recent infographic from Mzinga, Teradata Aster, and The Center for Complexity in Business, most companies (64%) are primarily using these platforms for Marketing/Customer Experience.
The rest are tinkering with customer support, employee collaboration and sales:
64% for marketing initiatives
47% for customer support
39% for employee collaboration
27% for sales
No real surprise there, but the growing number of platform users and uses does suggest that social business initiatives are at long last becoming more important to business in general. Hallelujah, guys! We’re getting closer and closer to the idea that it’s not social business, it’s just business.