According to a Pew Study, women use every major social media channel more than men, with the exception of LinkedIn. Pew found that 78 percent of online U.S. adult females use Facebook, while only 69 percent of men do; 54 percent of women are on Tumblr (only 46 percent of men) and 20 percent of women are on Instagram, while 15 percent of men are. One fairly even split exists for Twitter, which sees 18 percent of women and 17 percent of men.
85% of respondents purchased a product after viewing it on a social media network. 26% of respondents made a purchase directly from a social network. 47% of respondents would like the ability to purchase a product they’ve viewed directly from the network.
More consumers are choosing chat and social media over email and phone for a rapid response.
Marcia Conner's insight:
"In 2012 the gap closed between the way men and women respond to problems with products. Last year’s study found that men were significantly more likely than women to search for a solution online as a first step (61% versus 53%), while women were significantly more likely than men to contact the manufacturer or retailer directly for help first (39% versus 30%). This year, the percentage of women searching for a solution online as a first step increased by 5% and contacting a manufacturer or retailer as a first step dropped by 8%."
A rise in active engagement across all social platforms with Twitter the fastest growingLocal social platforms continue their decline around the world with the exception of China and RussiaMobile is playing a massive role in driving real-time active usage of social platforms in all marketsOlder internet users are also driving social platforms growth globallyGoogle+ remains the number 2 social platform in the world with 359 million monthly active users
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
Generation C isn’t a demographic, it describes today’s connected customers. They believe peer recommendations over marketing by almost 3 to 1. They’re transacting, sharing and browsing at work, at home and anytime in between through multiple devices.
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. 37 percent of CEOs or owners of their own companies spend six or more hours weekly on social media for their business.
What good are these technologies? According to a recent infographic from Mzinga, Teradata Aster, and The Center for Complexity in Business, most companies (64%) are primarily using these platforms for Marketing/Customer Experience.
The rest are tinkering with customer support, employee collaboration and sales: 64% for marketing initiatives 47% for customer support 39% for employee collaboration 27% for sales
No real surprise there, but the growing number of platform users and uses does suggest that social business initiatives are at long last becoming more important to business in general. Hallelujah, guys! We’re getting closer and closer to the idea that it’s not social business, it’s just business.
The Pew Survey published in October 2014 shows that women face more harassment than men on social media sites. The report shows that 40% of web users have experienced harassment, with 73% having witnessed harassment. The worst of this is directed at women.
The millennial generation might be a complex demographic, they are growing up and have increasingly more buying power. Data from ShareThis we shows us just how much influence millennials have with each other when it comes to social shopping.
While the generation as a whole is diverse, there are a lot of unifying factors when it comes to how they shop online. Twenty-five percent of millennials share online shopping content to their social networks; a rate of nearly four times that of the average user. They also share more content in general — twice as much as the average user. When they do share, this content generates 18 more clickbacks per link — 30 percent above average.
When customers have a problem with a product, 57% of consumers (including 71% of 16-24 year olds, 65% of 25-34 year olds, and 64% of 35 to 44 year olds) search for a solution online first. – Source: 2012 Sitel Study More than 50% of Facebook users, and 80% of Twitter users, expect a response to a customer service inquiry in a day or less. – Source: Consumer Views of Live Help Online 2012, A Global Perspective, Oracle Just over 40% of customer service tweets to 25 of the largest online retailers are answered in less than 24 hours. – Source: 2012 STELLA Service Study Zappos and LL Bean responded to 100% of customer service questions on Twitter within 24 hours of the question’s post. Zappos’ average response time: 54 minutes! – Source: 2012 STELLA Service Study More than a quarter of the 25 largest online retailers ignore consumer tweets altogether. – Source: 2012 STELLA Service Study
What are 2 key factors driving the social web in 2013?
According to a Global Web Index study it is:
Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
These 2 key factors are keeping the social web bubbling along. So maybe the reason your grandparents aren’t turning up to that dinner party is that they have now discovered Facebook and Twitter!
Facebook showed it continues to make progress with its push further into mobile devices.
Monthly active users are now at 1.1 billion, with mobile monthly users at 751 million, up 54%. Facebook said those who access the network by mobile only is actually at 189 million, more than double than last year.
A new report sheds light on the age and gender distribution of 24 popular social networks, among them Facebook, Twitter, Pinterest, Reddit and Tumblr.
Marcia Conner's insight:
More than half (55 percent) of Twitter users are older than age 35, and that Twitter average age of 37 (technically 37.3)? It’s a few months older than the average of all users (36.9) across the 24 networks Pingdom studied.
The youngest users—over half of which were under the age of 24—can be found on user-made art network DeviantART. LinkedIn had the highest percentage of users over age 55, and by far the highest average age: 44.2 years. Second to LinkedIn (at least age-wise) was Yelp, with an average user aged 42.2.
We have explored all the corners of the Internet to collect all kinds of fantastic numbers that describe the Internet in 2012.
Marcia Conner's insight:
634 million – Number of websites (December).51 million – Number of websites added during the year.43% – Share of the top 1 million websites that are hosted in the U.S.48% – Share of the the top 100 blogs that run WordPress.75% – Share of the top 10,000 websites that are served by open source software.87.8 million – Number of Tumblr blogs.17.8 billion – Number of page views for Tumblr.59.4 million – Number of WordPress sites around the world.3.5 billion – Number of webpages run by WordPress viewed each month.37 billion – Number of pageviews for Reddit.com in 2012.35% – The average web page became this much larger during 2012.4% – The average web page became this much slower to load during 2012.191 million – Number of visitors to Google Sites, the number 1 web property in the U.S. in November.
What do today's CEOs think of social media and how are they engaged to create value for their organization? 16% of CEOs say they use social media today as a top way to engage customers. And much much more...
Are all job candidates googled? Not by a long shot. Thanks @HRremix for this and many more interesting stats about the use of social media amongst recruiters and hiring practices. Only 51% of HR pro’s site social media as a place to recruit candidates.
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