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The Answer to Data Scientist Scarcity Lies in Automation | Big Data Journal

The Answer to Data Scientist Scarcity Lies in Automation | Big Data Journal | Data Nerd's Corner | Scoop.it
Carla Gentry CSPO's insight:

As the title of the session implies, Subramanian believes that the data needs to do the talking, not armies of analysts searching and querying databases. Her company has developed high-speed, advanced algorithms to automate pattern detection for rapid, real-time discovery of the “unknown unknows” in structured and unstructured data.

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Seven Ways Banks Can Leverage a 'Security Data Scientist'

Seven Ways Banks Can Leverage a 'Security Data Scientist' | Data Nerd's Corner | Scoop.it
Business leaders are striving to turn their Big Data into Big Returns.
Carla Gentry CSPO's insight:

Understand the current implementation level: Most organizations have early forms of big data solutions in-house, and it only makes sense to get educated on their implementation and how they stack up against industry standards. This is a logical starting point of the program.

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Data Velocity: Why Decreasing Your Time to Insight Matters

Data Velocity: Why Decreasing Your Time to Insight Matters | Data Nerd's Corner | Scoop.it
Why not making use of in-memory technologies and tools that leverage the speed of data is a critical mistake
Carla Gentry CSPO's insight:

The need to ask for and act on data more quickly is due in part to heightened customer and business expectations. With ubiquitous access to data via smartphones and tablets, businesses no longer have an excuse not to make informed decisions in real time. Mobile technology also enables workers to track insights about customers, products, work orders and more from anywhere.

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IDG Connect – Australia: The Start-Up Nation Raised by Google Could be Worth $109 Billion By 2033

IDG Connect – Australia: The Start-Up Nation Raised by Google Could be Worth $109 Billion By 2033 | Data Nerd's Corner | Scoop.it
Carla Gentry CSPO's insight:

“Being Googley in Australia is about having fun while doing great things,” explains the promotionalvideo for Google Australia. And I’m sure you can picture the Sydney office: it is is extremely funky, boasts sleep pods (which look excitingly space-age) and offers free gourmet food (served in brightly coloured mini-beach-hut alcoves). All the employees interviewed are ridiculously enthusiastic: it’s “like a resort… but you get paid for it,” says one, whilst another eulogises you “get to do a little bit of everything… like you do in a start-up.”

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C-suite looking for team members, not captains of industry

C-suite looking for team members, not captains of industry | Data Nerd's Corner | Scoop.it
The top-down executive model gives way to a new C-suite ideal -- the collaborative team player.
Carla Gentry CSPO's insight:

She said something really interesting to me," Banerji recalled. While her place in the corporate pecking order was sometimes hard to reconcile with her personal ambition, there was something to be said for being recognized as a valued, functional specialist, she told him, "versus having to deal with all the politics and accountability of becoming a partner." This, no less, was at a firm located only a block from Grand Central, the terminal she commuted to daily from the Connecticut suburbs after kissing her kids goodbye.

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Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery

Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery | Data Nerd's Corner | Scoop.it
With Google+ sporting a brand new look, here's how marketers should adapt their playbook.
Carla Gentry CSPO's insight:

According to a 2012 Google study about multi-screen usage, 90% of people move between devices to accomplish a goal. In other words, people may start reading an email on their phone on the train home from work, but finish reading it at home on their tablet -- or maybe they watch a commercial on TV and then turn to their laptop to research the product. Based on what we know about users' multi-screen habits, it's no wonder Google's design changes to Google+ attempt to achieve consistency across all devices. While the Google+ tablet and mobile apps had already accomplished a consistent look and feel, prior to the redesign, this same consistency had been lacking in the web platform. The Google+ redesign makes the experience across all devices much more cohesive through the following changes ...  

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INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'

INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business' | Data Nerd's Corner | Scoop.it
Two creative people have been found, and good news, they'll both be speaking at INBOUND!
Carla Gentry CSPO's insight:

Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he's doing a keynote speech at our INBOUND conference in August? Apparently we’re not alone in our Nate Silver fandom, as Fast Company just placed this 35-year-old “freelance data scientist” at the top of its 2013 “100 Most Creative People in Business” list.

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Big data pays attention to detail in manufacturing

Big data pays attention to detail in manufacturing | Data Nerd's Corner | Scoop.it
Software has done a great job automating processes and protecting quality, but big data is helping manufacturers measure their productivity over time and determine the best settings and methods for systems in their plants. ...
Carla Gentry CSPO's insight:

Manufacturing execution system software is already a big market at $1.5 billion per year, according to Gartner. Such software has done a great job automating processes and protecting quality, but big data is helping manufacturers measure their productivity over time and determine the best settings and methods for systems in their plants. Harley-Davidson, for example, says it can be more consistent by paying attention to tiny details like fan speed, temperature and humidity in the painting room.

Read more: Big data pays attention to detail in manufacturing - FierceBigData http://www.fiercebigdata.com/story/big-data-pays-attention-detail-manufacturing/2013-05-16#ixzz2TUMHvNVA ;
Subscribe at FierceBigData

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Be Remarkable or Fail: Changes Content Creators Must Make

Be Remarkable or Fail: Changes Content Creators Must Make | Data Nerd's Corner | Scoop.it
In today's crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be ...
Carla Gentry CSPO's insight:

Just like the concept of content marketing itself, the idea of using “information” as an increasingly important way to compete is not new. As far back as 1959, Peter Drucker talked about the importance of “knowledge workers.” As an example of this, consider that the cost to produce an automobile is 40 percent materials and 25 percent labor. On the other hand, the cost to produce a silicon chip is about 1 percent materials, 10 percent labor, and about 70 percent information.

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Google Analytics: 5 Custom Ecommerce Events to Track

Google Analytics: 5 Custom Ecommerce Events to Track | Data Nerd's Corner | Scoop.it
Carla Gentry CSPO's insight:

For most sites, the home page is the most popular landing page. That makes it valuable real estate, and it means that it deserves a little extra data collection. Home pages tend to have at least one "feature” area, and many have both primary and secondary promotional areas — promoting individual products and special offers or campaigns. There are two things to track about these features.

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There's no shortage of data science smarts

There's no shortage of data science smarts | Data Nerd's Corner | Scoop.it
Powerful new big data tools demand analytics expertise -- but a growing body of shared knowledge and a new generation of self-taught experts will fill the gap
Carla Gentry CSPO's insight:

To James Kobielus - yes, if you have the drive and willingness to learn it can be done but make no mistakes - it is NOT the easiest field - it requires practice, practice, practice in REAL world data handling, no book can teach you everything you need to know and I personally, don't know any true Data Scientist who have the time to train for free, so yes, they can learn and if they stick with it it's a great field but I do not believe there enough HARD core data people out there to fill the GAP per sae... hope YOU are right and I'm wrong!

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Google I/O and the Push for Better Context

Google I/O and the Push for Better Context | Data Nerd's Corner | Scoop.it
Here's what we thought about today's Google I/O event -- and how marketing with context can make a dent.
Carla Gentry CSPO's insight:

This is all of special relevance for marketers. As Forrester Research analyst Anthony Mullen pointed out in a blog post today, "The Future of Marketing is (Better) Context." Mullen points out that context means more than just location. It will involve sifting signals from multiple sources, understanding people as individuals, and using that information at every stage of the marketing funnel.

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Netflix + YouTube = Half of North American Peak Downstream Traffic

Netflix + YouTube = Half of North American Peak Downstream Traffic | Data Nerd's Corner | Scoop.it
Netflix isn't the only video service eating up North American bandwidth, although it is the largest, according to [download page] Sandvine's "Global Internet Phenomena Report
Carla Gentry CSPO's insight:

The top 1% of subscribers in North America account for 34.2% of upstream traffic, while for downstream traffic, the comparable 1% account for 10.4% of traffic. By contrast, the bottom half account for just 6.4% of total monthly downstream traffic.

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Data science: A crash course

Is your organization practicing good data science? Contributor Phil Simon examines how data scientists are transforming big data into 'the new oil.'
Carla Gentry CSPO's insight:

For data scientists, big data tools of their trade includeHadoop, New SQL and NoSQL and columnar databases to store, retrieve and analyze petabytes of semi-structured and unstructured data, the vast majority of which comprises big data.

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Pondering a Big Data Philosophy

Pondering a Big Data Philosophy | Data Nerd's Corner | Scoop.it
What Can Advanced Analytics Take from Philosophy? Data science roles as the bridge between analysis and insight
Carla Gentry CSPO's insight:

“Science’s spirit is philosophical,” Sagan concluded. “It is the spirit of questioning, of curiosity, of critical inquiry combined with fact-checking. It is the spirit of being able to admit you’re wrong, of appealing to data, not authority.”

“Science,” as his father Carl Sagan said, “is a way of thinking much more than it is a body of knowledge.” By extension, we could say that data science is about a way of thinking much more than it is about big data or about being data-driven.

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Why P&G Can't Blame 6,250 Layoffs on Facebook

Why P&G Can't Blame 6,250 Layoffs on Facebook | Data Nerd's Corner | Scoop.it
Learn why P&G adopting digital is a battle that's going uphill.
Carla Gentry CSPO's insight:

Here's the thing. Ad impressions are not free -- they are ads you pay for. Organic listings are free (minus headcount) -- they are based on whether the content you create is valuable enough for Google or Facebook to warrant giving your content digital face time in front of their users.

 

This approach, this mindset, is the reason this digital "experiment" isn't going so well for P&G, and 6,250 people -- most of them brand managers -- are being laid off. It's the reason they stillspend close to $10 billion a year on ads, yet simultaneously talk about the need to cut costs.

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BI Maturity: Analytics or Attitude? — International Institute for Analytics

BI Maturity: Analytics or Attitude? — International Institute for Analytics | Data Nerd's Corner | Scoop.it
Carla Gentry CSPO's insight:

When applied in the context of analytic practices these attitudes also separate organizations that behave intelligently from those that are merely informed. Innovative, adaptive enterprises arm themselves with both the analytic toolkit and the behaviors required to wield the resultant insight. Without the right culture, motivation and chutzpah analytics are interesting but, it could be argued, of limited value.

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Got Questions For Brands on Twitter? Expect A Response 38% of the Time

Got Questions For Brands on Twitter? Expect A Response 38% of the Time | Data Nerd's Corner | Scoop.it
Socialbakers has released its latest "Socially Devoted" figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points
Carla Gentry CSPO's insight:

By comparison, brands answered60% of the questions posed to them by Facebook fans in Q1, according to separate data from Socialbakers, although it took them almost a full day (22.6 hours) on average to do so.

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Google I/O: 3 Misses -- InformationWeek

Google I/O: 3 Misses -- InformationWeek | Data Nerd's Corner | Scoop.it
At Google I/O, Google arrived late to the music party and did not have enough to say about vertical industries and mobile commerce.
Carla Gentry CSPO's insight:

It's difficult to provide a recommendation after a very limited experience using All Access, but so far I like it. The ability to combine music I like with new music discovery, and then customize that discovery by eliminating or re-ordering tracks was a vast improvement over other services. I also liked that I could create a radio station based on a track I was enjoying.

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Got Big Data Skills? Write Your Own Ticket -- Application Development Trends

The ongoing Big Data skills shortage is providing great opportunities for developers with Hadoop and related experience.
Carla Gentry CSPO's insight:

"By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions," stated a recent McKinsey Global Institute report

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Google sets up to challenge Amazon Web Services | ZDNet

Google sets up to challenge Amazon Web Services | ZDNet | Data Nerd's Corner | Scoop.it
Google's cloud platform garnered a ton of interest at Google IO and comparisons to Amazon Web Services. However, the burden of enterprise proof lies with the search giant for now.
Carla Gentry CSPO's insight:

The key items for Google's cloud platform go like this:

There are sub-hour billing increments down to one minute. Google argues that this sub-hour billing will save money on cloud bursting.Smaller instances for low workloads.Routing and networking knowhow from Google.Persistent disk storage.A Cloud Datastore service that is designed to be used for big data applications.Google's cloud is also offering premium support and engineers pledged to improve the program, which it argues is already "quite responsive," say execs
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Star Trek is my religion

Star Trek is my religion | Data Nerd's Corner | Scoop.it
I was surprised and somewhat disappointed yesterday when I found this article about Star Trek in Slate, written by Matt Yglesias. He, like me, has recently been binging on Star Trek and has decided...
Carla Gentry CSPO's insight:

That’s the thing about Star Trek. It’s utopian. There’s no money, partly because they have ways to make food and objects materialize on a whim. There’s no financial system of any kind that I’ve noticed, although there’s plenty of barter, mostly dealing in natural resources. And the crucial resource that characters are constantly seeking, that somehow make the ships fly through space, are called dilithium crystals. They’re rare but they also seem to be lying around on uninhabited planets, at least for now.

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9 things to keep in mind when analyzing big data

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Carla Gentry CSPO's insight:

Analytical platforms are helping organizations keep pace with this influx of information, and this e-book illustrates the different ways businesses are harnessing this data. Business intelligence (BI) expert Wayne Eckerson details the results of a survey conducted amongst 302 BI professionals on their use of analytical platforms in their organizations. Read this now to learn the 5 ingredients to any successful analytical initiative, the proper framework for constructing a next-generation BI architecture, the different types of server environments and so much more.

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Strongbox and Aaron Swartz

Strongbox and Aaron Swartz | Data Nerd's Corner | Scoop.it
Aaron Swartz was not yet a legend when, almost two years ago, I asked him to build an open-source, anonymous in-box.
Carla Gentry CSPO's insight:

There’s a growing technology gap: phone records, e-mail, computer forensics, and outright hacking are valuable weapons for anyone looking to identify a journalist’s source. With some exceptions, the press has done little to keep pace: our information-security efforts tend to gravitate toward the parts of our infrastructure that accept credit cards.

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Web Advertising - Twitter buys a data mining startup - Internet Retailer

Web Advertising - Twitter buys a data mining startup - Internet Retailer | Data Nerd's Corner | Scoop.it
Internet Retailer - Marketing/Web Advertising - Twitter buys a data mining startup
Carla Gentry CSPO's insight:

Twitter has bought Lucky Sort. The Portland, OR-based startup  helps users find patterns in live, large data streams like those on Twitter. The move appears aimed at bolstering the social network’s advertising revenue.

Lucky Sort released its first product, called TopicWatch, last year. It enables users to dig through social media posts, news stories and government filings to find, summarize and analyze text-based content around a particular topic—for instance, “big data.”

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