Data cleansing? This might not be a common term in most people's vocabulary, but in the business arena where customer retention and loyalty can make a significant difference in a company's bottom line, it needs to be a vital part of any smart...
Data Cleansing? This might not be a common term in most people’s vocabulary, but in the business arena where customer retention and loyalty can make a significant difference in a company’s bottom line, it needs to be a vital part of any smart businessperson’s lexicon!
Paul Jameson's insight:
Data cleansing tools encompass the many functions of removing or correcting dirty or erroneous information. From merge purge software to data matching software, having a data cleansing toolkit is an important part of the data management process, and is a critical aspect of housekeeping for any company that deals with databases or large amounts of information.
So, what will a smart data cleaner do for a business? If retaining customers and keeping their goodwill is important, a data matching software tool is essential. It will not only eliminate redundancies and errors, but will also save a lot of wasted dollars in duplicate mailings and frustrations on behalf of your customers!
After all, if your customer constantly receives mailings with their name misspelled, how will they feel in making purchases from your company? This doesn’t instill a lot of trust with your brand, and they will be less likely to make purchases from you if they don’t feel you value their business enough to take the time and make these small but very important corrections.
At the end of the day, it makes sense for a company’s marketing budget to spend the money and invest in a data cleansing software suite. A smart data cleaner can really be a company’s best friend for the following reasons:
It can boost a company’s marketing ROIIt can improve customer service and goodwillIt can bring in more profits!
As any smart businessperson knows, putting your talent doing what they do best is important to a smooth running, profitable operation. Having the right data cleansing tools will allow your employees to focus on more revenue-generating tasks – and at the end of the day, make both you and your customers much happier!
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