Data is just data, how do you create value?
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Rescooped by Marcus Brook from Mobile Marketing Advertising Technology
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Latest app store rejections highlight that mobile tracking still sucks

Latest app store rejections highlight that mobile tracking still sucks | Data is just data, how do you create value? | Scoop.it
Here we are in year five of the mobile app uprising, and the world of mobile ad attribution is still a hot mess. Yes, it’s a bit less of a mess, but still hot nonetheless.

Via Paul Amsellem
Marcus Brook's insight:

One of our clients was experiencing enormous difficulties in this area. The problem is that traditional ad trcking solutions can't deal with the lower volumes and complexity of mobile. Pubishers are well placed to provide the soluton direct to the advertiser through their apps. We see this as a big opportunity for the publishing industry to take back control of their content and monetise the content more effectively.

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Rescooped by Marcus Brook from Social Media Journal
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How valuable is the data being discovered by social to brands?

How valuable is the data being discovered by social to brands? | Data is just data, how do you create value? | Scoop.it
How valuable is the data being discovered by social to brands?Allen Hull, insight & strategy director, 1000headsThe value of social data... (How valuable is the data being discovered by social to brands?

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Marcus Brook's comment, March 9, 2013 7:19 AM
How terrible is wisdom when it brings no profit for the wise. Social is undoubtedly collecting vast quantities of very useful data. That's step 1. But how do we gain access to this, derive in sight and deploy it into our customer contact strategies? Some good indicators here:
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The right to be forgotten could be disastrous - Computer Business Review

The right to be forgotten could be disastrous - Computer Business Review | Data is just data, how do you create value? | Scoop.it
The right to be forgotten could be disastrous Computer Business Review Yet some claim that the proposal is creating a threatening scenario for the internet economy, and that stricter regulation could strangle personal data supply, having a...
Marcus Brook's insight:

Data is the life blood of the web. If you're in the web business it is therefore essential. So we need to look after it, respect it and don't leverage it in a way that the data subject didn't understand or permit. 

At Red Fox Media we believe that communication with an individual must be elective. i.e. the data subject buys into it. Business success comes from the relevance of the communication. So don't push things at people that they don't want. 

Deleting data completely about an individual that has been sindicated across the web? Not sure that that isn't going to prove impossible though.

 

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