One of our clients was experiencing enormous difficulties in this area. The problem is that traditional ad trcking solutions can't deal with the lower volumes and complexity of mobile. Pubishers are well placed to provide the soluton direct to the advertiser through their apps. We see this as a big opportunity for the publishing industry to take back control of their content and monetise the content more effectively.
How valuable is the data being discovered by social to brands?Allen Hull, insight & strategy director, 1000headsThe value of social data... (How valuable is the data being discovered by social to brands?
The right to be forgotten could be disastrous Computer Business Review Yet some claim that the proposal is creating a threatening scenario for the internet economy, and that stricter regulation could strangle personal data supply, having a...
Marcus Brook's insight:
Data is the life blood of the web. If you're in the web business it is therefore essential. So we need to look after it, respect it and don't leverage it in a way that the data subject didn't understand or permit.
At Red Fox Media we believe that communication with an individual must be elective. i.e. the data subject buys into it. Business success comes from the relevance of the communication. So don't push things at people that they don't want.
Deleting data completely about an individual that has been sindicated across the web? Not sure that that isn't going to prove impossible though.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.