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Data & Informatics
The application and usage of data along with the interaction between people, organisations and technology
Curated by Stephen Dale
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Rescooped by Stephen Dale from Curation, Social Business and Beyond
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Data & Informatics | Scoop.it

Via janlgordon
Stephen Dale's insight:

A timely call for a dispassionate, unbiassed and "agnostic" analysis of data to discover what it is really telling us, and then acting on this information. Sounds obvious? Then why are we so often misled through our ignorance of good and accurate data analysis? 

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Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 7:37 AM
Thanks for sharing:)
Rescooped by Stephen Dale from Curation, Social Business and Beyond
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Data & Informatics | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon
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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek