Data & Informatics
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Data & Informatics
The application and usage of data along with the interaction between people, organisations and technology
Curated by Stephen Dale
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Data & Informatics | Scoop.it

Via janlgordon
Stephen Dale's insight:

A timely call for a dispassionate, unbiassed and "agnostic" analysis of data to discover what it is really telling us, and then acting on this information. Sounds obvious? Then why are we so often misled through our ignorance of good and accurate data analysis? 

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Daniel Maina's comment, June 4, 2014 12:36 PM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 12:36 PM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 12:37 PM
Thanks for sharing:)
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From Data To Insight: Turning Information Into Intelligence

From Data To Insight: Turning Information Into Intelligence | Data & Informatics | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon, Robin Good
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William J. Ryan's curator insight, March 4, 2013 1:35 PM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 12:32 PM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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What Data Can’t Do - for one Thing, it Can't Measure Social Context

What Data Can’t Do - for one Thing, it Can't Measure Social Context | Data & Informatics | Scoop.it
Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making.

Via janlgordon
Stephen Dale's insight:

In order to really understand what the data is telling you (i.e. the information) you need to add context through narrative.

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janlgordon's comment, February 27, 2013 11:18 PM
Well put Neil Wilkins, I'm in total agreement!!
janlgordon's comment, February 27, 2013 11:19 PM
Thank you Stephen Dale, adding context through narrative is a skill all by itself. Thanks for your comment....
Ignasi Alcalde's curator insight, April 19, 2013 12:12 PM

Los límites de los datos.