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Data & Informatics
The application and usage of data along with the interaction between people, organisations and technology
Curated by Stephen Dale
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How Klout Is Twerking Your Mind About Influence

How Klout Is Twerking Your Mind About Influence | Data & Informatics | Scoop.it

...By calling social scores “Influence Scores,” companies like Klout (who’s tagline is “The Standard For Influence”) have set expectations in the market that influence can be measured with scoring algorithms. However, influence is much more complex.

 

By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identify it. Instead of finding influencers from a context and audience approach, marketing and PR professionals look at metrics like follower count, unique visitors, and social scores to get a glimpse on who’s “influential,” which in most cases doesn’t work – popularity doesn’t necessarily equal influence....


Via Jeff Domansky
Stephen Dale's insight:

This quote from the article says it all for me:

 

It’s not the size of the influencer’s audience that matters, or even how/if the influencer talks about your brand. What matters is how others react to what the influencer says about your brand.

 

Another example of how we get misled by not understanding the meaning of numbers - e.g. a high Klout/Peerindex/Kred score.  

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Jeff Domansky's curator insight, September 5, 2013 2:02 PM

Social cred or socially awkward? A thoughtful post that raises some interesting questions about social influence, twerking or not.

Ali Anani's curator insight, September 6, 2013 12:21 AM

Scores that are not

Chris Decroix's curator insight, September 9, 2013 3:26 AM

Measuring social influence isn't all about popularity on social networks...

Rescooped by Stephen Dale from Curation, Social Business and Beyond
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Data & Informatics | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon
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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek