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Rise of Big Data underscores need for theory | Science News

Rise of Big Data underscores need for theory | Science News | Data Analytics | Scoop.it
Big Data can help scientists cope with complex systems, but only with an appreciation of its limits and recognition of the need for theoretical modeling.

Via Sathya Pandalai
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Marketers can take a better approach to big data

Marketers can take a better approach to big data | Data Analytics | Scoop.it
In my quest to address the opportunity of big data for marketers, I've had a chance to collaborate recently with Tamara Dull, a colleague who's an expert in this field and who is also super-creative.

Via Sathya Pandalai
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Predictive Analytics: "Freakonomics" Meets Big Data | Experts' Corner | Big Think

Predictive Analytics: "Freakonomics" Meets Big Data | Experts' Corner | Big Think | Data Analytics | Scoop.it
As with the anecdotally rich discoveries in Freakonomics, practitioners of predictive analytics constantly stumble upon insightful gems such as,vegetarians miss fewer flights.

Via Sathya Pandalai
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Big Data is Big Business in Banking - Infographic

Big Data is Big Business in Banking - Infographic | Data Analytics | Scoop.it
As in any industry, also the banking industry can benefit a lot from big data and the big data technologies. This infographic shows how.

Via Sathya Pandalai
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