Data Analysis, Monitoring, Social CRM
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Beyond Big Data: Why Human Interpretation Still Counts

Beyond Big Data: Why Human Interpretation Still Counts | Data Analysis, Monitoring, Social CRM | Scoop.it
Tech tools that gather and break down Big Data are an important part of a business' marketing strategy, but blindly following data without human interpretation may not get you the results you want.
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Data Visualization Is The Future - Here's Why

Data Visualization Is The Future - Here's Why | Data Analysis, Monitoring, Social CRM | Scoop.it
We’ve all heard that Big Data is the future. But according to Phil Simon’s new book The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions, that may not be quite right. Big Data is a powerful discovery tool for companies seeking to glean new insights. But [...]
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Got a case of the Mondays? You’re not alone

Got a case of the Mondays? You’re not alone | Data Analysis, Monitoring, Social CRM | Scoop.it
You are what you Tweet, based on this look at what we post on Twitter and when....
AIDA Monitoring's insight:

Siete felici? Tristi? In ritardo per il lavoro o in balia dei postumi della sera precedente?
Di certo siete (inconsapevolmente) abitudinari, almeno su Twitter.
Ecco cosa è emerso dall'analisi dei tweets del 2013

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MIT study says Twitter can predict major public events like protests

MIT study says Twitter can predict major public events like protests | Data Analysis, Monitoring, Social CRM | Scoop.it
An MIT study claims that Twitter can be used to predict major social events, thanks to heavy activity from specific communities.
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Big Data vs. Business Intelligence: pro e contro

AIDA Monitoring's insight:

A volte c'è chi confonde Big Data e Business Intelligence: quali sono le differenze e i pro/contro?

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CenturyLinkVoice: Skip Pricey Super Bowl Ads: Brands Reach Customers Online With Big Data

CenturyLinkVoice: Skip Pricey Super Bowl Ads: Brands Reach Customers Online With Big Data | Data Analysis, Monitoring, Social CRM | Scoop.it
The Super Bowl has historically been a sales opportunity for only a few—those with the budgets to buy one of the most coveted ad slots on television. With 30 seconds of airtime selling for about $4 million (up 70 percent in the past decade), the decision to run an ad [...]
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New York City is using big data to predict fires

New York City is using big data to predict fires | Data Analysis, Monitoring, Social CRM | Scoop.it
There are certain factors that make buildings in New York City more likely to have a fire, including average neighborhood income, the age of the building, and whether it has electrical issues. The...
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Introducing analytics for Twitter Cards

Introducing analytics for Twitter Cards | Data Analysis, Monitoring, Social CRM | Scoop.it
Today we’re beginning to roll out analytics for Twitter Cards to help you understand how your Cards are performing....
AIDA Monitoring's insight:

Twitter rilascia gli analytics anche per le Cards e spinge (ancora di più) sul targeted advertising, senza dimenticare la TV ovviamente

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Made in Italy - Google Cultural Institute

Made in Italy - Google Cultural Institute | Data Analysis, Monitoring, Social CRM | Scoop.it
L'Istituto culturale Google raccoglie in un museo virtuale milioni di manufatti di più partner, insieme al racconto delle vicende che hanno portato alla loro creazione.
AIDA Monitoring's insight:

Il Google Cultural Institute valorizza il Made in Italy e le PMI con una piattaforma di navigazione interattiva sul nostro territorio: ottimo esempio di supporto digitale al valore reale del nostro patrimonio.

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Facebook tweaks News Feed algorithm to promote link share posts from Pages over text status updates

Facebook tweaks News Feed algorithm to promote link share posts from Pages over text status updates | Data Analysis, Monitoring, Social CRM | Scoop.it
Facebook today announced a change to its News Feed algorithm that tweaks which story types it shows from Pages. The company is promising a decrease in the distribution of text status ...
AIDA Monitoring's insight:

Facebook continua a modificare il proprio algoritmo.
L'ultima novità conferma quanto già noto: gli status updates testuali - a differenza delle immagini - non sono premianti in termini di reach.
Vedremo nelle prossime settimane le conseguenze di questo nuovo cambiamento.

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Social e anti gerarchiche: ecco come le birre artigianali hanno conquistato il mercato italiano

Social e anti gerarchiche: ecco come le birre artigianali hanno conquistato il mercato italiano | Data Analysis, Monitoring, Social CRM | Scoop.it
Alla fine di settembre 2013, mentre in Italia cresceva il numero di manifestazioni dedicate alla birra artigianale, il nostro interesse verso quest’ambito ha
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#NokiaMWC: la percezione del brand al Mobile World Congress di Barcelona

#NokiaMWC: la percezione del brand al Mobile World Congress di Barcelona | Data Analysis, Monitoring, Social CRM | Scoop.it
Il nostro corporate blog con gli ultimi aggiornamenti su AIDA Monitoring e ricerche, analisi e notizie su Social Media, Social CRM e Data Analysis.
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Twitter Can Detect HIV Outbreaks in Real-Time, Study Says

Twitter Can Detect HIV Outbreaks in Real-Time, Study Says | Data Analysis, Monitoring, Social CRM | Scoop.it
A new UCLA-led study shows that public health experts can use Twitter to track HIV outbreaks.
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Updated Big Data Strategy Document

Updated Big Data Strategy Document | Data Analysis, Monitoring, Social CRM | Scoop.it
Note:  This blog is an enhancement to the business strategy decomposition process covered in chapter 6: “Creating the Big Data Strategy” of the “Big Data: Understanding How Data Powers Big Business...
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Social Media Crisis Management: come creare una propria strategia

Social Media Crisis Management: come creare una propria strategia | Data Analysis, Monitoring, Social CRM | Scoop.it

Come definire dei processi di Crisis Management?
In che modo coinvolgere i diversi ruoli dell'azienda?

 

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Orbitz Labs debuts with experimental Big Data travel tools for consumers

Orbitz Labs debuts with experimental Big Data travel tools for consumers | Data Analysis, Monitoring, Social CRM | Scoop.it
Orbitz Labs is a set of tools aimed at helping American consumers book last-minute travel at destinations, leveraging the site's data via heat maps and interactive charts.
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The 2014 GRAMMYs: A marriage of music & celebration | Twitter Blogs

The 2014 GRAMMYs: A marriage of music & celebration | Twitter Blogs | Data Analysis, Monitoring, Social CRM | Scoop.it

The performances, elaborate sets, vast array of styles and colorful crowd combined to give music fans plenty to kibitz about on Twitter throughout the show.

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AIDA Monitoring: un anno di evoluzioni e data analysis

AIDA Monitoring: un anno di evoluzioni e data analysis | Data Analysis, Monitoring, Social CRM | Scoop.it

Dalla piattaforma di crawling proprietaria ad un sistema integrato di data analysis e Social CRM: ecco come siamo evoluti a partire dalle prime ricerche.

AIDA Monitoring's insight:

AIDA Monitoring realizza soluzioni integrate di Social CRM, Social Media e Web Listening e data analysis per supportare le attività dei brand in ambito digital.

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Google Research lancia Music Timeline

Google Research lancia Music Timeline | Data Analysis, Monitoring, Social CRM | Scoop.it
AIDA Monitoring's insight:

Google Research lancia Music Timeline (e punta a incrementare le visite allo store) #datavisualization

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If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | Data Analysis, Monitoring, Social CRM | Scoop.it
The team that runs the Times' Twitter accounts looked back on what they learned — what worked, what didn't — from running @nytimes in 2013.
AIDA Monitoring's insight:

Misurare l'efficacia delle attività sui #SocialMedia può aiutare a organizzare meglio piani editoriali e strategie di azione?
Quali sono gli indicatori più rilevanti?
Dal The New York Times una interessante sintesi del loro 2013 su Twitter e una serie di utili consigli operativi.

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