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BEHAVIOURAL AND ANALYTICS DATA
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Three Ds for Education Reform: Dollars, Data, and Digitization

Three Ds for Education Reform: Dollars, Data, and Digitization | DATA | Scoop.it
We needn't wait for Superman. The national scalability of proven, effective high schools shows that if we demonstrate the will, and rethink the three Ds of the education reform debate, great American schools can be ours today.
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The End of Demographics: How Marketers Are Going Deeper With Personal Data

Demographics have defined the target consumer for more than half a century - poorly. Today's psychographics build a deeper understanding of the customer.
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How Do They Track You? Let Us Count the Ways

How Do They Track You? Let Us Count the Ways | DATA | Scoop.it

At the request of The New York Times, comScore developed a new method of examining the ability of big media companies to gather data about users on the Web.


Via Tim Spencer
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Five reasons why data is more important than ever for digital marketers

Five reasons why data is more important than ever for digital marketers | DATA | Scoop.it

As a planner, data has always been the bread and butter of my professional career. Since the rise of planning teams in advertising agencies during the 70s, it has been our job to really get to know the consumers we are looking to reach, to get under their skin and understand what makes them tick.

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Betfair turns to gamification to increase customer value | News | Marketing Week

Betfair turns to gamification to increase customer value | News | Marketing Week | DATA | Scoop.it
Betfair is set to roll out an achievements-led incentives programme to encourage users to explore more of its website and make bets on different games and sports.
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