Turn on, tune in, design a great poster at Smith College Boston Globe Full of movement and color, and graphic design influences that channel everything from Art Nouveau to comic-book art, they were produced by inventive poster designers in the San...
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing.
We conducted a YouTube video study of the Top 100 brands from Interbrand’s 2012 Best Global Brands. After analyzing 200,000 business videos across 1,270 YouTube channels, we discovered more than 50 percent had fewer than 1,000 views. ROI fail.
Over the years, both Coke and Pepsi have gone through so many packaging redesigns that a new design (not to mention a new version of soda) is almost expected every 18 months. However, the shape of the bottles don't ...
Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
What's in a name? When deciding what to call your company, the answer is plenty. A business name can be too broad--or too confining. It can be too quirky--or not memorable enough. The challenge is to pick a name that's catchy, but also fits well with your particular type of business.
Here are 10 questions to ask as you ponder various names, keeping in mind that the choice could make all the difference in establishing your company in the marketplace.
A business card is more than just a small piece of paper with your contact details on it. A business card can be used as an effective marketing and branding tool, to say who you are, what you do and what you stand for.
The Most Annoying Types of Ads on the Internet #infographic
Pop-up ads, lottery scams, and other types of advertising do more than just interrupt the flow of information online. Respondents to a recent survey on annoying ads have reported losing sleep and even assaulting their hardware after reading yet another email from a pen pal in a foreign land who needs them to transfer some money.
Although a greater number of Americans (60 percent) are annoyed by television commercials than internet ads, the newer medium is on the rise, with 55 percent who are finding annoying ads in their inboxes and 37 percent who say they are happening on social media.
The most offensive kinds are:
Pop-up ads – 70%Lottery scams – 70%Male enhancement ads – 66%Emails from deceased African leaders who have left them money – 64%Ads for products and services they do not need – 58%Female enhancement ads – 54%
Someone else considered the suggestive connotations of Bush's shells. Overwhelmed by all the symbolism, we took the 43rd President to art therapy – well, not really, but we did speak to the art therapist Rachel Brandoff in an ...
Luke Finch just launched a brand new portfolio, under the name WeLoveNoise. There's lots of great work to check out, but I'm particularly loving the sleek, feminine identity he developed for fashion brand Oysho's ...