The emerging field of computational social science is attracting mathematically inclined scientists in ever-increasing numbers. This, in turn, is spurring the creation of academic departments and prompting companies such as the social-network giant Facebook, (...) to establish research teams to understand the structure of their networks and how information spreads across them.
Computational social science: Making the links
Nature 488, 448–450 (23 August 2012) http://dx.doi.org/10.1038/488448a
Via Complexity Digest