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Are You Targeting The ‘Right’ Side Of The Consumer’s Brain?

Are You Targeting The ‘Right’ Side Of The Consumer’s Brain? | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
Marketing messages that appeal to the logical (left) side of the brain–the part that’s “literally asleep 95% of the time”–won’t get your brand far, said cognitive scientist and SiteTuners CEO Tim Ash.
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About emotional connections...
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The REimagine-Programmatic Commerce

The REimagine-Programmatic Commerce | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
The Combination of Data and Commerce, to Create Moments of Brand Love.
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The Combination of Data and Commerce, to Create Moments of Brand Love by Khurram Hamid
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See-Through Solar Is Tomorrow’s Threat to Oil

See-Through Solar Is Tomorrow’s Threat to Oil | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
In episode 5 of The Spark, screens and windows that soak up light could power your home or your phone
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Gillette taps into Discovery’s VR expertise to create a unique SXSW experience

Gillette taps into Discovery’s VR expertise to create a unique SXSW experience | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
Guys: How well do you keep your cool under pressure? How about extreme pressure?To show guys what exactly happens to their bodie
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Weekly Feature Articles // The Freedom Philosophy

Weekly Feature Articles // The Freedom Philosophy | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
I write weekly articles about how to craft a freedom life & business and publish them here.
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Again well spotted by Stephanie, our guide to freedom !

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2015’s most critical information technology trends | Information Age

2015’s most critical information technology trends | Information Age | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it

The Internet of Things, big data, cloud and cyber security will continue to dominate the IT landscape in 2015 – but what effect will they have?

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11 Cool Ways to Use Machine Learning - InformationWeek

11 Cool Ways to Use Machine Learning - InformationWeek | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
Machine learning is becoming widespread, and organizations are using it in a variety of ways, including improving cybersecurity, enhancing recommendation engines, and optimizing self-driving cars.
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Ray Kurzweil: Humans will be hybrids by 2030

Ray Kurzweil: Humans will be hybrids by 2030 | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
Ray Kurzweil, director of engineering at Google, is a noted inventor and futurist who has some big ideas about the future of humans.
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transhumanity on its way...

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Real Innovation is About Solving Problems, not Having Ideas

Real Innovation is About Solving Problems, not Having Ideas | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
This essay is part of a series written by speakers featuring at our upcoming 10th anniversary TNW Conference on April 23 & 24 in Amsterdam. Discount tickets to the event are…
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The Second Screen Industry Is Finally Consolidating

The Second Screen Industry Is Finally Consolidating | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
“Second screen apps like GetGlue are starting to consolidate”
Via Carlos Diaz
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Les marques sont des organismes vivants comme les autres

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12 Reasons to Escape the 9-5 & Be your Own Boss

12 Reasons to Escape the 9-5 & Be your Own Boss | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
End the inner dialogue of 'Should I, shouldn't I' with these 12 exceptionally good reasons to escape the 9-5 and be your own boss.
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Share your insight
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World’s First Robotic Kitchen - animation

• Heralding New Mass Market for Domestic Robotics • iTunes for food opens up new world of cuisine The world’s first Automated Kitchen was unveiled today a
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You can now make VR goggles out of Coca-Cola cardboard packaging

You can now make VR goggles out of Coca-Cola cardboard packaging | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
The cardboard around your 12-packs of Coca-Cola drinks can now be converted into a pair of disposable virtual reality goggles.
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About brand utility !
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Phil Jeudy

Phil Jeudy | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
Un site utilisant Blogs l'express
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Les derniers trends de la silicon valley par l'excellent Phil Jeudy

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15 Innovators Selected for Accenture’s 2016 FinTech Innovation Lab London | Accenture Newsroom

15 Innovators Selected for Accenture’s 2016 FinTech Innovation Lab London | Accenture Newsroom | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it

15 fintech entrepreneurs have been selected to participate in Accenture’s 2016 FinTech Innovation Lab London.

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How a Nation of Tech Copycats Transformed Into a Hub for Innovation

How a Nation of Tech Copycats Transformed Into a Hub for Innovation | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it

China, once known more for manufacturing stuff for the rest of the world and copying everyone else's IP, is becoming a hotbed of innovation.

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Innovation should be driven by public purpose not market incentives: PM Modi

Paris, Nov 30 (ANI): Prime Minister Narendra Modi, while addressing the Mission Innovation, said that innovation should be driven by public purpose and not ...
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Nine Disruptive Technologies Changing The World

Nine Disruptive Technologies Changing The World | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
9 disruptive technologies Intelligenthq Change is pretty much a constant state of affairs in the 21st century, and in no area is this truer than that of te
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The Next Fifty Years In Technology: Here's What's Coming!

The Next Fifty Years In Technology: Here's What's Coming! | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
“ What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store”
Via Cyril Rondeau
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Need a Digital Detox? 5 Free Apps to Simplify Your Life in 2014

Need a Digital Detox? 5 Free Apps to Simplify Your Life in 2014 | digital activation ring of experts : digital transformation is a buzz word, successful business in a digital world is the true modernity... | Scoop.it
Here’s some irony: Thanks to amazing advances in technology, we now have an endless selection of ingenious, time-saving apps and tools to fill our beloved smartphones, tablets and laptops. But thanks
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New year : Time to Detox !

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