There is relentless pressure on Palestinians to keep their resistance to the occupation non-violent. At the same time, this call is accompanied by a stubborn and hypocritical in some western circles refusal to countenance measures such as Boycott-Divestment-Sanctions. At best, western activists accept partial BDS measures such as boycotting settlement products. Palestinians take in such a course of action as partial in scope. In fact, many argue that the impact of boycotting settlement products does not really harm the occupation.