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INSIGHT: Four Things Google’s Waze Purchase Tells Us About Its Current M&A Strategy

INSIGHT: Four Things Google’s Waze Purchase Tells Us About Its Current M&A Strategy | Dan's Newsletter | Scoop.it
Google’s deal for social mapping startup Waze this week saw it reportedly beat off interest from rivals Facebook and Apple for the Israeli firm.
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Why Google Wanted Waze: The Local Ad Market Is Going Mobile

google has snapped up waze, an israeli startup that has gained popularity by crowdsourcing traffic conditions as people use the app to navigate.
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Done deal: Google buys social mapping software company Waze

Done deal: Google buys social mapping software company Waze | Dan's Newsletter | Scoop.it
After a multitude of rumors and media reports about a potential acquisition of Israeli crowd-sourced mapping software company Waze in recent months, involving the likes of Google, Apple, ...
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