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A content marketing framework for the digital age

A content marketing framework for the digital age | Daily Update - Capitol Communicator | Scoop.it
A new book creates an unsettling an bold new framework for content marketing in the digital era (RT @markwschaefer: A content marketing framework for the digital age http://t.co/ZefbwOSuAV)...
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Daily Update - Capitol Communicator
Updates on PR and Marketing in the Washington, D.C. area
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How to Change the Conversation About Your Brand Through Disruptive Storytelling « BurrellesLuce Fresh Ideas

How to Change the Conversation About Your Brand Through Disruptive Storytelling « BurrellesLuce Fresh Ideas | Daily Update - Capitol Communicator | Scoop.it
Be disruptive! Lead the pack. “@DamienFranco: Change Conversation About Your Brand Through Disruptive Storytelling http://t.co/rQHENNpSiS”
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Using Email Marketing to Generate New Customers; 6 Pointers

Using Email Marketing to Generate New Customers; 6 Pointers | Daily Update - Capitol Communicator | Scoop.it
For years, email marketing has been the workhorse in the web marketing toolbox. It is relatively inexpensive. And it’s typically very effective for getting subscribers ...
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Proven Tactics To Make Your PR Campaign A Success - Fast Company

Proven Tactics To Make Your PR Campaign A Success - Fast Company | Daily Update - Capitol Communicator | Scoop.it
Fast Company
Proven Tactics To Make Your PR Campaign A Success
Fast Company
In the mystifying world of PR, it's hard to tell what works.
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How To Succeed In Washington: Celeb 100 Edition

MINOR SPOILERS* Kerry Washington's Olivia Pope is an expert in crisis management. Kevin Spacey's Frank Underwood is deft at manipulating crises. There's something to be learned from the...
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Supreme Court rules against Aereo in Internet TV fight

Supreme Court rules against Aereo in Internet TV fight | Daily Update - Capitol Communicator | Scoop.it
The Supreme Court effectively shut down an Internet streaming service Monday that threatened to transform the way Americans watch television.
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You’ll Never Believe What Upworthy is Doing With Their Online Measurement « BurrellesLuce Fresh Ideas

You’ll Never Believe What Upworthy is Doing With Their Online Measurement « BurrellesLuce Fresh Ideas | Daily Update - Capitol Communicator | Scoop.it
RT @dfriez: You’ll Never Believe What #Upworthy is Doing With Online #Measurement @BurrellesLuce Fresh Ideas http://t.co/21RZM7JbkJ by @ell…
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What Is The Ideal Length Of A Tweet (And Other Communications)? - Edudemic

What Is The Ideal Length Of A Tweet (And Other Communications)? - Edudemic | Daily Update - Capitol Communicator | Scoop.it
There are so many ways that teachers are using social media –  both in the classroom and for their own professional development.
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Employee Advocacy is The New Power Engine For Social Responsibility Goals

Employee Advocacy is The New Power Engine For Social Responsibility Goals | Daily Update - Capitol Communicator | Scoop.it

By now the world is recognizing the power employee advocacy can give to corporations.


Via Fernanda Grimaldi
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Council of of PR Firms Says Obey Wikipedia Rules (Which Many Don't) - O'Dwyer's PR News

Council of of PR Firms Says Obey Wikipedia Rules (Which Many Don't) - O'Dwyer's PR News | Daily Update - Capitol Communicator | Scoop.it
Council of of PR Firms Says Obey Wikipedia Rules (Which Many Don't) O'Dwyer's PR News The Council of PR Firms yesterday urged PR firms to "pledge" to Wikipedia that they will only submit materials to the hidden "Talk" pages where posts can languish...
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Reading Between the Tweets: What Social Media Musings Really Mean - Bloomberg

Reading Between the Tweets: What Social Media Musings Really Mean - Bloomberg | Daily Update - Capitol Communicator | Scoop.it
Reading Between the Tweets: What Social Media Musings Really Mean
Bloomberg
Social media's ocean of tweets and likes is supposed to be a treasure chest for companies wanting to target their online ads to consumers.
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We Need to Rethink Our Definition of Engagement

We Need to Rethink Our Definition of Engagement | Daily Update - Capitol Communicator | Scoop.it

Over the last week, you probably saw about 40 posts talking about how you can increase your social media engagement.


Via Fernanda Grimaldi
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Americans Trust Their News, But Not Yours [Fascinating Study]

"Every news network likes to claim the mantle of "the most trusted name in news," and a new Brookings and Public Religion Research Institute poll seeks to demonstrate who actually does and...
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What is Pinterest and How can you use it for Marketing your Business?

What is Pinterest and How can you use it for Marketing your Business? | Daily Update - Capitol Communicator | Scoop.it
Pinterest is the newest member of today's most popular social media websites, but instead of using written content as substance, it uses images and video.
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Bloggers Predominantly Female, Spurn PR Industry Advances - The Holmes Report

Bloggers Predominantly Female, Spurn PR Industry Advances - The Holmes Report | Daily Update - Capitol Communicator | Scoop.it
Bloggers Predominantly Female, Spurn PR Industry Advances The Holmes Report Bloggers are predominantly female, often earn from their blogging, and frequently find approaches from the communication industry irrelevant, according to the first IPREX...
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The State of the Top 25 U.S. Daily Newspapers – Infographic « BurrellesLuce Fresh Ideas

The State of the Top 25 U.S. Daily Newspapers – Infographic « BurrellesLuce Fresh Ideas | Daily Update - Capitol Communicator | Scoop.it
RT @BurrellesLuce: The State of the Top 25 U.S. Daily #Newspapers - No, print isn’t dead, by @ellisredpen http://t.co/zl1zJ4vM7u http://t.c
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The Surprising Secret To Clear Corporate Communications: Be Far From The US - Forbes

The Surprising Secret To Clear Corporate Communications: Be Far From The US - Forbes | Daily Update - Capitol Communicator | Scoop.it
Forbes
The Surprising Secret To Clear Corporate Communications: Be Far From The US
Forbes
When it comes to communicating with investors, you'd think U.S. firms have lots of advantages.
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Cross-Device Measurement: New Rules Of The Road - MediaPost Communications

Cross-Device Measurement: New Rules Of The Road MediaPost Communications Moreover, when these mobile ad solutions are combined with advanced measurement technology that takes into account cross-channel, cross-campaign and cross-tactic impact,...
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PR Team Building at PRSA-NY's Scavenger Hunt « BurrellesLuce ...

PR Team Building at PRSA-NY's Scavenger Hunt « BurrellesLuce ... | Daily Update - Capitol Communicator | Scoop.it
L to R: Athina Koutsoumadi and Josephine Lau of Anchin, Block & Anchin LLP; Colleen Flood and Alfred Cox of BurrellesLuce. by Athina Koutsoumadi* On Thursday evening June 5th, 12 teams from PR firms participated in ...
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5 Ways to Improve Your PR Writing With Explanatory Journalism « BurrellesLuce Fresh Ideas

5 Ways to Improve Your PR Writing With Explanatory Journalism « BurrellesLuce Fresh Ideas | Daily Update - Capitol Communicator | Scoop.it
What is Explanatory Jounalism and How Can it Help Your PR Writing? - http://t.co/zScx9dtQ63 #publicrelations #explanatoryjournalism #pr
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7 Ways Content Marketing is Like a Relay Race - Search Engine Watch

7 Ways Content Marketing is Like a Relay Race - Search Engine Watch | Daily Update - Capitol Communicator | Scoop.it
7 Ways Content Marketing is Like a Relay Race
Search Engine Watch
The same preparation is required to execute effective content marketing. Successful content is born out of a well-planned strategy.
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DC area's Top Workplaces are reimagining the office - Washington Post

DC area's Top Workplaces are reimagining the office - Washington Post | Daily Update - Capitol Communicator | Scoop.it
DC area's Top Workplaces are reimagining the office
Washington Post
This year, for the first time, The Washington Post has tried to identify the local workplaces that are leading the way.
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Camino VP Named Communications Director for Mayor de Blasio ...

Camino VP Named Communications Director for Mayor de Blasio ... | Daily Update - Capitol Communicator | Scoop.it
Today the office of New York City Mayor Bill de Blasio named Andrea Hagelgans, VP of strategic comms and media at New York/Washington-based firm Camino Public Relations, as its Director of Cabinet Communications.
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Washington Ranked Among America's Top Foodie Cities - CBS Local

Washington Ranked Among America's Top Foodie Cities - CBS Local | Daily Update - Capitol Communicator | Scoop.it
CBS Local Washington Ranked Among America's Top Foodie Cities CBS Local Here's what else Livability had to say for the reasons behind D.C.'s ranking: Washington, D.C.'s food scene has transformed from a place known for its power lunches to a...
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Over 90 Percent of Marketers Are Not Confident in How They Measure Content - Adweek

Over 90 Percent of Marketers Are Not Confident in How They Measure Content - Adweek | Daily Update - Capitol Communicator | Scoop.it
Adweek Over 90 Percent of Marketers Are Not Confident in How They Measure Content Adweek That's the most striking takeaway from Contently's new research report, “A Crisis of Confidence: The State of Content Marketing Measurement.” The content...
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Help the Media Save Themselves - National Review Online (blog)

Help the Media Save Themselves - National Review Online (blog) | Daily Update - Capitol Communicator | Scoop.it
Help the Media Save Themselves
National Review Online (blog)
There is no question that a free, honest, and unbiased press is a great asset to any free and fair society.
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